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★ PromtPress Public Report · Issue # 001

Channel audit RUSSPASS.Москва

RUSSPASS.Москва
@russpass_msk Channel about Moscow for residents and guests. Contact team: @russpass_help_bot Registered in Roskomnadzor list:…
10.07.2026
Subscribers
65 275
+171 per month
ERR (% see posts)
4.0%
last 24h 1.8%
Reach/post
2.3K
ad reach 1.2K/24h
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Section 01 · Channel Snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
65 275
Subs reach
3.55%
avg % subs see post
Views/post
2.3K
median 2.3K · 29 days
Posts/week
14.7
for period
7d Trend
-12.7%
vs previous week
Reactions/post
19.2
only 1,171 reactions, 489 reposts, 0 comments
Post length
549 chars
median 554 · 29 days
Posts analyzed
61
29 days
Ad reach
1.2K
24h avg
Churn / month
+171
last month
Citation Rate
475
citation index · 948 channels mentioned all time
Channel age
4 years 1 month
created 08.06.2022
Section 02 · Content Analysis

What Works Best

Top posts by engagement & underperformers — to see what to repeat & what to drop.

Section 03 · Subscriber Dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows months of growth vs. loss.

72K65.3K58.5K51.7K44.9K47KJul 2551.9KAug 2561.1KSep 2565.1KOct 2566.3KNov 2566.7KDec 2567.3KJan 2667.8KFeb 2667.4KMar 2666.7KApr 2664.8KMay 2665.5KJun 2665.3KJul 26
Period start
47 008
Now
65 280
Net Growth
+18 272
Section 04 · Citations

Who mentions the channel and how

Citation index 475 — channel popularity rating based on mentions. Considers not only count but weight of mentioners: a post from a 100K subs channel weighs more than from 1K. All time channel mentioned 948 different channels. Below — countries, format, channels, topics.

Countries mentioning
Russia 99.5%
Ukraine 0.0%
Belarus 0.0%
Uzbekistan 0.0%
Iran 0.0%
Format mentioned in
Mentioned in a separate post 49.4%
In a bundle with 2-5 channels 49.6%
In a bundle with 6-10 channels 0.6%
In a bundle with 11+ channels 0.4%
In suspicious channels (bots) 10.3%
Size of channels mentioning
Micro-channels (up to 1K) 13.2%
1–10K subs 20.7%
10–30K subs 25.3%
30–100K subs 26.5%
over 100K subs 14.4%
Topics mentioned in
News & Media 46.2%
Travel 22.2%
Other 4.1%
Educational 4.0%
Family & Kids 3.4%
Section 05 · Ad Potential

How long a post generates reach

Avg reach of ad post over time since publication. Helps estimate how long placement stays effective.

900
last 12h
1.2K
last 24h
+33% vs prev.
1.5K
last 48h
+25% vs prev.
1.7K
last 72h
+14% vs prev.
Section 06 · Competitors

Who you compete with

11 closest channels by topic & audience. Your channel is highlighted — see your niche rank.

Channel Subscribers
M-Moscow - Where to Go | Events 1.2M
Pobeda Airlines 1.1M
MDMoscow Digest 559.8K
AEAEROFLOT 525.4K
MOMoscow Girl 502.6K
JPYandex Travels 498.7K
TUTutu 497.1K
SunDiscount wagon 432.2K
ERWays to Travel Almost Free (RU) | Vandrouki, Vandrouki, vandrouki — that's us 401.8K
OTOzon Travel 398.9K
RURUSSPASS.МоскваYou 65.3K
Section 07 · Mention Dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 335, they brought 21 619 new subs. This is a different metric from citation index above — here individual mention posts per period, there cumulative rating.

Period Mentions Channels Brought subs
January 2026 16 13
1 704
December 2025 29 19
1 513
November 2025 28 21
1 343
October 2025 25 23
2 271
September 2025 44 34
4 976
August 2025 193 149
9 812
Total mentions
335
Months of data
6
Acquired subs
21 619
Section 08 · Niche Comparison

Where the channel ranks in its league

Took top-100 channels in category «Travel» (Russia) and saw how your channel compares. Gray band — range covering 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

Subscribers 56% below median
149.8K
48.1K 65 275 — your channel 427.5K
Avg Reach / Post 81% below median
12.5K
1.7K 2 317 — your channel 112.3K
Citation index better than 62% of niche
128
0 475 — your channel 1.6K
Section 09 · Strategy

What to Do Right Now

5 priority actions sorted by expected impact. Check off and return to this report in a month.

01

Top post of the week — on Tuesday

Audience is most active on this day at 15:00 MSK.

Effect
Best window for an important post
02

Increase share of video posts

Video in Telegram retains audience longer and is better perceived by the algorithm. We recommend increasing share to 15-25%.

Effect
Video retains audience better
03

ER below niche benchmark — rethink formats

Current ER 3.55% vs norm 7.5%. Try polls & interactive formats.

Effect
+4.0pp ER
04

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress selects sources for the niche.

Effect
+1000-3000 subs
05

Test polls & interactive formats

Posts with polls/reactions usually give +5-15% to ER. One poll per week on a "hot" topic — easy growth point.

Effect
+5-15% ER

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