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Industry review · april 2026

How much it costs for a subscriber and a lead

Prices for Telegram subscribers and business leads: by niche, format, and country. For Telegram, these are market medians from open sources. For leads, we show PromtPress price ranges: this is what a result typically costs when launched through us. A regular PromtPress publication.

1 706 records: Telegram and leads
47 niches and topics
91 country and GEO
2 products: Telegram subscribers and leads

Data updated: September 7, 2026 (Telegram) · September 6, 2026 (leads)

from $0.10

per Telegram subscriber · mass niches, Inhouse format

from $0.45

targeted subscriber · Premium, narrow audiences

from $3

lead for business · services, beauty, food

$10 a day

minimum campaign budget · you pay only for results

Telegram sources: public ad network rates, open reports from industry analytics services, and trade media publications. For leads: PromtPress price ranges from launched campaigns.

§ 01 · Summary table

Prices by niche and country subscribers on Telegram, leads for business

First choose what we count, then the niche and country. Median: the middle of the market based on collected data. Typical range: most campaigns fall within this corridor. For leads we show the PromtPress price corridor.

Niche Format Country Subscriber price, median Typical range Measurements Per year
Showing 0 of 0 rows All values in USD · Telegram: market medians over 6 months · leads: PromtPress price ranges
§ 02 · Where subscribers are cheaper

Top 8 niches with the lowest subscriber price on Telegram

Inhouse format medians for the selected country or all countries. The more mass audience a niche has and the higher the base engagement, the lower the typical subscriber cost.

§ 03 · Methodology

How the overview is formed

PromtPress compiles an industry summary from public sources; this is editorial analytics of the Telegram advertising market, not a report on specific campaigns. The figures in the table are median market estimates for a typical campaign in the specified niche, format, and country. For leads, the figures are of a different nature: they are PromtPress price ranges we use to launch campaigns, not a market sample.

Step 01

Data sources

Public rates of Telegram ad networks, open bids on partner platforms, industry reports from TGStat and Telemetr analytics services, and publications in industry media over the last 6 months.

Step 02

Normalization and filtering

Data is converted to a single currency (USD) at the average rate for the period. One-time promotional rates and atypical placements are excluded from the sample. Only placements with a completed cycle and confirmed effectiveness by public metrics are considered.

Step 03

Why median

The average can be skewed by one very expensive or very cheap placement. The median takes the middle of the market; it is harder to distort with rare cases. The typical range shows the prices at which advertising is usually bought: the cheapest and most expensive are not included. If there is little data on a niche or country, the figure is marked as limited data; treat it as a guide, not an exact number.

Want to know the price for your task?

Medians are a market guide. The real price depends on the niche, country, content quality, and format. Write to the assistant in the chat: it will calculate the price of a subscriber or lead for your task. Channel owners will first benefit from a free audit.

§ 04 · Frequently asked

Questions about prices

Where does the data come from? +
From public sources of the Telegram advertising market: public rates of ad networks, industry reports from analytics services, and publications in industry media. PromtPress aggregates this data and publishes an overview once a month as editorial analytics.
Why is a Premium subscriber several times more expensive than an Inhouse one? +
Premium: targeted format for narrow B2B and expert niches: a quality lead matters more than mass reach, so the cost per subscriber is higher. Inhouse: mass format for steady channel growth with a predictable subscriber price. Check with your manager.
Why is there little data for some niches? +
Not all niches are equally represented in the Telegram advertising market; for highly specialized areas, there are few public placements. In such cases, the figure is marked as "little data": treat it as a guideline, not an exact value.
How often do you update? +
Once a month, usually on the 1st to 5th. Rolling window of 6 months: so that fresh trends (news hooks, seasonal peaks) fall into the median, and outdated observations leave the sample. Current date of the review compilation,april 2026.
My subscriber price is above the median. Is that bad? +
Not necessarily. The median is the average market price, but it does not account for your content quality, channel size, post frequency, geo, and a dozen other factors. If your price per subscriber falls within the typical range, you are fine. If it is above the upper bound: it is worth looking at where you can improve (order an audit).
What is the cost per lead and what does it depend on? +
A lead is a form that a person filled out on your business landing page: name and phone or email. We build the page for free, advertising is pay-per-lead, entry threshold is $10 per day. The price depends on the niche and competition: services and food are cheaper, medicine, real estate, and B2B are more expensive. The table shows a range for each niche; the assistant in the chat will calculate the exact price for your task.

Review data is collected from open sources and is for reference only. Actual performance of a specific ad campaign depends on many factors: niche, geo, format, content and creative quality, seasonality, current ad network rates. Benchmarks are not a guarantee of results and do not constitute a public offer by PromtPress for placement at the stated rates.