PromtPress Telegram marketing
RU EN
Download PDF
★ PromtPress Public Report · Issue № 001

Channel audit ZTB NEWS - News of Kazakhstan

ZTB NEWS - News of Kazakhstan
@ztb_qaz 💬 Send photos & videos here @infoztb For ads, contact +7 702 007 0107
04.07.2026
Subscribers
180 561
-3256 per month
ERR (% see posts)
11.0%
per day 9.1%
Reach/post
18.8K
ad reach 16.4K/24h
or just forward the link to this page
Section 01 · Channel snapshot

Key channel metrics

Each card — a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
180 561
Subscriber reach
10.4%
avg % of subs see post
Views/post
18.8K
median 18.6K · 29 days
Posts/day
13.3
~93 per week
7d trend
-1.2%
vs previous week
Reactions/post
233.6
total 90,867 reactions, 8,263 reposts, 0 comments
Post length
832 chars
median 867 · 29 days
Posts analyzed
389
29 days
Ad reach
16.4K
24h avg
Churn / month
-3256
last month
Citation rate
378
citation index · 885 channels mentioned all time
Channel age
8 years 11 months
created 23.07.2017
Section 02 · Content analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained or lost subs.

191.1K183.2K175.3K167.4K159.5K166KJul 25164.7KAug 25162.5KSep 25163.3KOct 25166.6KNov 25170.9KDec 25177.9KJan 26180.7KFeb 26181KMar 26184.9KApr 26186.3KMay 26184.3KJun 26180.9KJul 26
Period start
166 004
Now
180 561
Net growth
+14 557
Section 04 · Mentions

Who mentions the channel and how

Citation index 378 — channel popularity rating based on mentions. Considers not only quantity but also weight of mentioning channels: a post from a 100K sub channel «weighs» more than from a 1K sub one. All time the channel was mentioned by 885 different channels. Below — from which countries, in what format, from which channels, and in which topics.

Countries mentioning
Kazakhstan 84.8%
Russia 7.4%
Uzbekistan 0.6%
Belarus 0.3%
Kyrgyzstan 0.2%
Format mentioned in
Mentioned in a separate post 81.5%
In bundles with 2-5 channels 9.8%
In bundles with 6-10 channels 5.1%
In bundles with 11+ channels 3.6%
In suspicious channels (bot activity) 1.1%
Size of channels mentioning
Micro-channels (up to 1K) 33.7%
1K–10K subs 49.7%
10K–30K subs 11.5%
30K–100K subs 4.5%
100K+ subs 0.7%
Topics mentioned in
News & Media 83.3%
Politics 4.7%
Blogs 2.6%
Telegram 1.9%
Medicine 1.5%
Section 05 · Ad potential

How long a post brings reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should 'live'.

12.1K
in 12 hours
16.4K
in 24 hours
+36% vs prev.
18.3K
in 48 hours
+12% vs prev.
19.1K
in 72 hours
+4% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
DADauletten 342.4K
T-Tengrinews.kz - News of Kazakhstan 256.4K
Z-Zakon.kz - News of Kazakhstan and world 204.1K
ZNZTB NEWS - News of KazakhstanYou 180.6K
ORORDA 139.3K
QUQumash 121.8K
QAQaz365.kz 96.9K
DADauletten.kz 80.1K
NOTNOT Khabar 76.2K
ABAtameken Business - News of Kazakhstan 74.2K
N-NUR.KZ - News of Kazakhstan 73.6K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 444, they brought 29 498 new subs. This is a different metric from the citation index above — here it's individual mention posts over the period, while that is a cumulative rating.

Period Mentions Channels Brought subscribers
Jan 2026 123 36
5 269
December 2025 100 30
9 481
November 2025 101 31
5 254
October 2025 30 19
5 419
Sep 2025 47 32
2 721
August 2025 43 25
1 354
Total mentions
444
Months in data
6
Acquired subscribers
29 498
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «News & Media» and compared your channel to them. Gray band — range where 80% of niche channels fall (p10 to p90). Black vertical — median. Red dot — your channel.

#4/ 100
Rank in niche
Channel in top 4% news & media
Subscribers top 10% of niche
20K
5.5K 180 561 — your channel 198.6K
Avg reach / post top 10% of niche
2.5K
1 18 779 — your channel 20.7K
Citation index top 10% of niche
43
0 378 — your channel 431
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Top post of the week — on Saturday

Audience is most active on this day at 23:00 ALMT.

Effect
Best window for an important post
02

System traffic buy

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually give +5-15% to ER. One poll per week on a hot topic — easy growth lever.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Exchange posts with same-segment channels once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — organic traffic source.

Effect
Organic traffic source

Want this done by PromtPress?

This audit — what we can do in minutes using public data. Want to go further? Run ads with us and hit your growth plan in a month.

Launch Telegram ads Contact manager
Already a client? Log in →
Link copied