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★ PromtPress Public Report · Issue № 001

Channel audit Zerkalo | News

Zerkalo | News
@zerkalo_io This is Zerkalo, a project by part of the former TUT.BY team. We publish the most important news. Website: zerkalo.io Contact editor: @zerkalo_editor Politics channel: @vybory_smotri Support the editorial team:…
08.06.2026
Subscribers
108 537
-1935 per month
ERR (% see posts)
39.0%
daily 39.1%
Reach/post
39.1K
ad reach 42.5K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
108 537
Subs reach
35.98%
avg % subs see post
Views/post
39.1K
median 39.8K · 10 days
Posts/day
83.5
~584 per week
7d trend
no data for period
Reactions/post
182.6
156,512 reactions, 14,024 reposts, 0 comments
Post length
308 chars
median 278 · 10 days
Posts analyzed
857
10 days
Ad reach
42.5K
24h avg
Churn / month
-1935
last month
Citation rate
1 333
citation index · 2,956 channels mentioned ever
Channel age
9 years 8 months
created 09.09.2016
Section 02 · Content analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Yearly subscriber growth chart. Key months show exact subscriber count. See which months grew and which lost subs.

134.4K127.4K120.4K113.4K106.4K130.5KJun 25129.4KJul 25126.3KAug 25124.2KSep 25123.6KOct 25121.5KNov 25119.6KDec 25117.9KJan 26116.5KFeb 26115KMar 26112.9KApr 26110.8KMay 26109.1KJun 26
Period start
130 454
Now
108 543
Net growth
-21 911
Section 04 · Citations

Who mentions the channel and how

Citation index 1 333 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioners: a post from a channel with 100k subs "weighs" more than from a channel with 1k subs. All time channel was mentioned 2 956 different channels. Below: countries, format, sources, topics.

Countries mentioning you
Belarus 88.7%
Russia 10.0%
Ukraine 0.5%
Uzbekistan 0.1%
Kazakhstan 0.0%
Format of mentions
Mentioned in a separate post 37.5%
In a bundle with 2-5 channels 59.2%
In a bundle with 6-10 channels 2.0%
In a bundle with 11+ channels 1.3%
In suspicious channels (bot-inflated) 0.1%
What size channels mention you
Micro-channels (up to 1K) 80.3%
1K–10K subs 11.1%
10K–30K subs 2.9%
30K–100K subs 4.4%
100K+ subs 1.3%
Topics of mentions
News & Media 91.4%
Politics 6.0%
Blogs 0.5%
Tech 0.4%
Telegram 0.2%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should 'live'.

34.7K
12h
42.5K
24h
+22% vs prev.
42.5K
48h
stable
47.9K
72h
+13% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — you can see its place among niche neighbors.

Channel Subscribers
NLNEXTA Live 764.9K
MGMinsk. Main! 216.4K
ONOnliner 148.4K
Z|Zerkalo | NewsYou 108.5K
BEBELTA 80.5K
B&WEmergency Belarus | What's Happening? 75K
MLMinsk Live 72.8K
PBOverheard Belarus 58.2K
BGBelarus Glavnoe 56.8K
YYGomel. Main! 56K
BEBelNovosti 51.6K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention yours. Over the last 6 months such mentions: 583, they brought 2 575 new subs. Different from citation index above — here individual mention posts per period, there cumulative rating.

Period Mentions Channels Brought subs
December 2025 173 79
1 265
November 2025 56 16
0
October 2025 69 27
35
September 2025 101 46
1 151
August 2025 88 24
79
July 2025 96 37
45
Total mentions
583
Months in data
6
Attracted subs
2 575
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category "News & Media» (Belarus) and compared your channel. Gray band = range for 80% of niche channels (p10 to p90). Black vertical = median. Red dot = your channel.

#71/ 100
Position in niche
Channel in the bottom half of the ranking
Subscribers top 10% of niche
19.9K
5.2K 108 537 — your channel 119.4K
Avg reach / post top 10% of niche
4K
746 39 055 — your channel 43K
Citation index top 10% of niche
82
0 1 333 — your channel 1.5K
Section 09 · Strategy

What to do right now

5 priority actions ranked by expected impact. Check off and revisit in a month.

01

Main post of the week — on Saturday

Audience most active on this day and at 22:00 MSK.

Effect
Best window for an important post
02

Increase share of video posts

Video in Telegram retains audience longer and is favored by the algorithm. Aim for 15-25% share.

Effect
Video retains audience better
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for the niche.

Effect
+1000-3000 subs
04

Test polls and interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic — easy growth.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Exchange posts with channels in the same segment once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit is what we can do in a few minutes based on public data. If you want to go further — run ads through us and hit your growth plan in a month.

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