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★ PromtPress Public Report · Issue № 001

Channel audit ShMOT

ShMOT
@zashmot Channel of fashion editor, stylist Alina Shkarupa (ex ELLE, Cosmo) @alinashkarupa My YouTube show «Star Wardrobe»: https://youtube.com/@pro_shmot In the RKN registry…
09.07.2026
Subscribers
108 972
-745 per month
ERR (% see posts)
24.0%
last day 17.9%
Reach/post
26.3K
ad reach 19.6K/24h
or just forward the link to this page
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
108 972
—
Subscriber reach
24.1%
avg % of subs see post
Views/post
26.3K
median 24.7K · 29 days
Posts/week
22.0
for the period
7d trend
+0.4%
vs previous week
Reactions/post
—
MTProto only
Post length
212 chars
median 183 · 29 days
Posts analyzed
93
29 days
Ad reach
19.6K
24h avg
Churn / month
-745
last month
Citation rate
881
citation index · 1,970 channels mentioned all time
Channel age
7 years 11 months
created 13.07.2018
Section 02 · Content analysis

What works best

Top posts by engagement & underperformers — to see what to repeat and what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows months of growth and decline.

221.1K188.5K155.8K123.2K90.5K103.3KJul 25102.9KAug 25102KSep 25101.3KOct 25100.8KNov 25192.2KDec 25125.1KJan 26116.6KFeb 26114.1KMar 26111.8KApr 26110.3KMay 26109.9KJun 26109.1KJul 26
Start of period
103 294
Now
108 972
Net growth
+5 678
Section 04 · Mentions

Who and how mentions the channel

Citation index 881 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioning channels: a post from a channel with 100k subs "weighs" more than from a channel with 1k subs. All time the channel was mentioned 1 970 different channels. Below — from which countries, in what format, from which channels, and in which topics.

Countries mentioning
Russia 96.6%
Ukraine 0.6%
Belarus 0.1%
Uzbekistan 0.0%
Iran 0.0%
Format of mentions
Mentioned in a separate post 61.7%
In collections with 2-5 channels 15.1%
In collections with 6-10 channels 8.8%
In collections with 11+ channels 14.4%
Suspicious channels (bot activity) 2.4%
Size of channels mentioning
Micro-channels (up to 1K) 29.6%
1K to 10K subs 24.6%
10K to 30K subs 17.6%
30K to 100K subs 14.9%
over 100K subs 13.4%
Topics mentioned in
Fashion & Beauty 61.5%
Blogs 11.2%
News & Media 5.6%
Other 3.6%
Telegram 3.0%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post over time since publication. Helps estimate how long a placement stays relevant.

18.2K
last 12 hours
19.6K
last 24 hours
+8% vs prev.
20.9K
last 48 hours
+7% vs prev.
22.6K
last 72 hours
+8% vs prev.
Section 06 · Competitors

Who you compete with 

11 nearest channels by topic & audience. Your channel is highlighted — see its rank among niche neighbors.

Channel Subscribers
ZYGolden Apple 1.1M
HHFound on Wildberries 635.3K
MIMIXIT.RU 614.6K
M|Manicure | Nails 573.8K
HHWildberries / WB finds 537.2K
EMElena Mixit 521.6K
GDFace gymnastics 472.5K
PMFashion | Trends 437.6K
PRPrimebery 398.9K
HWWB|OZON finds 393.5K
ShMShMOTYou 109K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 173, they brought 120 253 new subs. This is a different metric from the citation index above — here it's individual mention posts for the period, while that is a cumulative rating.

Period Mentions Channels Brought subscribers
Jan 2026 3 3
0
December 2025 23 17
17 072
Nov 2025 32 20
102 677
Oct 2025 40 15
363
Sep 2025 48 20
38
August 2025 27 9
103
Total mentions
173
Months in data
6
Attracted subscribers
120 253
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category "Fashion & Beauty» (Russia) and compared your channel. Gray band = 80% of niche channels (p10-p90). Black vertical = median. Red dot = your channel.

Subscribers worse than median by 36%
171.1K
58.4K 108 972 — your channel 512.2K
Avg reach / post better than 57% of niche
13.4K
836 26 264 — your channel 109.1K
Citation index better than 72% of niche
136
0 881 — your channel 1.9K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit in a month.

01

Main post of the week — on Sunday

Audience is most active on this day at 20:00 MSK.

Effect
Best window for an important post
02

Increase video posts share

Video in Telegram retains audience longer and is better perceived by the algorithm. We recommend increasing share to 15-25%.

Effect
Video retains audience better
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by 5-15%. One poll per week on a hot topic = easy growth point.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Exchange posts quarterly with channels in the same segment. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

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