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★ PromtPress Public Report · Issue № 001

Channel audit ZARUBIN

ZARUBIN
@zarubinreporter Journalist at Rossiya TV channel (https://knd.gov.ru/license?id=672c6ce8e9b24e448c3eb433®istryType=bloggersPermission)
08.06.2026
Subs
470 399
-5108 per month
ERR (% see posts)
19.0%
per day 7.8%
Reach/post
88.6K
ad reach 36.9K/24h
or just forward this page link
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subs
470 399
Subs reach
18.84%
avg % of subs see post
Views/post
88.6K
median 78K · 29 days
Posts/week
22.4
for the period
Trend 7d
-40.5%
vs previous week
React./post
897.5
total 83,466 reactions, 19,551 reposts, 1,740 comments
Post length
197 chars
median 175 · 29 days
Posts analyzed
93
29 days
Ad reach
36.9K
24h avg
Churn / month
-5108
last month
Citation rate
2 761
citation index · 7,312 channels mentioned ever
Channel age
4 years 3 months
created 02.03.2022
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel gained or lost subs.

575.5K547K518.5K490K461.5K530.9KJun 25529.9KJul 25528.5KAug 25558.9KSep 25557.3KOct 25553.1KNov 25547.9KDec 25539.3KJan 26532.2KFeb 26516.5KMar 26495.2KApr 26477.6KMay 26471.6KJun 26
Period start
530 902
Now
470 412
Net growth
-60 490
Section 04 · Citations

Who mentions the channel and how

Citation index 2 761 — channel popularity rating based on mentions. Considers both count and weight: a post from a 100k subs channel weighs more than from 1k subs. All-time mentions: 7 312 different channels. Below — from which countries, format, channels, topics.

Countries mentioning you
Russia 90.2%
Ukraine 2.6%
Belarus 0.7%
Uzbekistan 0.3%
Kazakhstan 0.1%
Mention format
Mentioned in a separate post 80.5%
In lists with 2-5 channels 15.6%
In lists with 6-10 channels 0.9%
In lists with 11+ channels 3.0%
In suspicious channels (bot-boosted) 1.4%
Size of channels mentioning you
Micro-channels (up to 1K) 42.8%
1K to 10K subs 24.5%
10K to 30K subs 12.1%
30K to 100K subs 10.9%
over 100K subs 9.8%
Mentioned in topics
News & Media 52.1%
Politics 21.2%
Blogs 5.8%
Telegram 5.0%
Business & startups 3.6%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should «live».

28K
in 12 hours
36.9K
in 24 hours
+32% vs prev.
42.1K
in 48 hours
+14% vs prev.
56.1K
in 72 hours
+33% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subs
PELive Broadcast • News 4.1M
TLTopor Live 4.1M
M•Moskvach • Moscow News 3.9M
M-Moscow is interesting 3.5M
MAMash 3.1M
PMFirst Moscow 3.1M
RNRIA Novosti 3.1M
SRMedia Russia not Moscow 2.9M
NMMoscow News 2.7M
MSMoscow today 2.7M
FORZARUBINYou 470.4K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we track posts in other channels that mention yours. Over the last 6 months such mentions 5 034, they brought 41 095 new subs. Different from citation index above — here individual mention posts per period, there cumulative rating.

Period Mentions Channels Brought subs
December 2025 400 205
742
Nov 2025 393 192
1 488
Oct 2025 406 185
666
September 2025 1 419 381
2 487
August 2025 1 634 531
32 365
July 2025 782 308
3 347
Total mentions
5 034
Months of data
6
Acquired subs
41 095
Section 08 · Niche comparison

Where the channel ranks in its league

Took top-100 channels in category «News & Media» (Russia) and compared your channel. Gray band — range where 80% of niche channels fall (p10 to p90). Black vertical — median. Red dot — your channel.

#86/ 100
Position in niche
Channel in the bottom half of the ranking
Subs 45% below median 
853K
231.3K 470 399 — your channel 2.9M
Avg reach / post better than 53% of niche
73K
3.1K 88 636 — your channel 344K
Citation index better than 51% of niche
2.5K
5 2 761 — your channel 14.7K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Top post of the week — Sunday

Audience is most active on this day at 9 PM MSK.

Effect
Best window for an important post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
03

Test polls and interactive formats

Posts with polls/reactions usually give +5-15% to ER. One poll per week on a hot topic — easy growth point.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Cross-post with channels in the same segment once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — organic traffic source.

Effect
Organic traffic source

Want us to do it PromtPress?

This audit — is what we can do in a few minutes based on public data. If you want to go further — run ads through us and close your growth plan in a month.

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