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★ PromtPress Public Report · Issue № 001

Channel audit Test Purchase

Test Purchase
@zakup_control A channel for victims of food advertising. We talk about the crap on store shelves and how to pick something decent. Questions: @eduard_direct Registered with Roskomnadzor:…
05.07.2026
Subscribers
767 482
-12817 per month
ERR (% see posts)
7.0%
daily 3.8%
Reach/post
48.3K
ad reach 29K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle under the number shows the period it covers.

Subscribers
767 482
—
Subscriber reach
6.29%
avg % subs see post
Views/post
48.3K
median 50.7K · 29 days
Posts/week
37.3
for the period
7d trend
-11.7%
vs previous week
Reactions/post
474.7
total 74,521 reactions, 76,024 reposts, 0 comments
Post length
392 chars
median 371 · 29 days
Posts analyzed
157
29 days
Ad reach
29K
24h avg
Churn / month
-12817
last month
Citation rate
4 343
citation index · 4,612 channels mentioned all time
Channel age
1 year 11 months
created 29.07.2024
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows months of growth vs. loss.

988.1K895.5K802.8K710.1K617.4K654KJul 25697.4KAug 25683.6KSep 25806.7KOct 25859KNov 25905.8KDec 25864KJan 26914.3KFeb 26863.2KMar 26822.4KApr 26796.7KMay 26781.8KJun 26768.7KJul 26
Period start
653 966
Now
767 491
Net growth
+113 525
Section 04 · Mentions

Who mentions the channel and how

Citation index 4 343 — channel popularity rating based on mentions. Considers not only count but also weight of mentioners: a post from a 100k subs channel weighs more than from a 1k subs channel. All time channel was mentioned 4 612 different channels. Below: from which countries, in what format, from which channels, and in which topics.

Countries mentioning
Russia 97.9%
Kazakhstan 0.2%
Ukraine 0.2%
Belarus 0.1%
Uzbekistan 0.1%
Format mentioned
Mentioned in a separate post 79.9%
In a bundle with 2-5 channels 20.0%
In a bundle with 6-10 channels 0.0%
In a bundle with 11+ channels 0.0%
In suspicious channels (bots) 0.1%
Size of channels mentioning
Micro-channels (up to 1K) 12.0%
1K–10K subs 42.7%
10K–30K subs 17.1%
30K–100K subs 15.6%
over 100K subs 12.5%
Topics mentioned
News & Media 52.9%
Educational 6.9%
Shock content 5.5%
Telegram 5.3%
Health & Fitness 2.9%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long placement should 'live'.

22.7K
12h
29K
24h
+28% vs prev.
34.1K
48h
+18% vs prev.
39.8K
72h
+17% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic & audience. Your channel is highlighted — see its rank among niche neighbors.

Channel Subscribers
KZTest PurchaseYou 767.5K
BIBiohackers 583.1K
BIBiohacking 533.5K
SLSport Life 525.1K
VNEternity in Tibet 494.1K
NTOur body 481.6K
AUAles Ulishchenko | Osteopath, PhD | Author of faceplastics 477.8K
BZStay healthy 448.2K
ZEHealthy food 417.5K
DZDoctor Zubareva 413.8K
HSHomo Sapiens 367.3K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 7 001, they brought 377 691 new subs. This is a different metric from the citation index above — here it's individual mention posts in the period, while that is a cumulative rating.

Period Mentions Channels Brought subscribers
January 2026 814 713
86 042
December 2025 395 298
15 050
November 2025 1 350 1 304
76 112
October 2025 2 067 1 701
58 969
September 2025 2 162 1 997
127 826
August 2025 213 135
13 692
Total mentions
7 001
Months of data
6
Attracted subscribers
377 691
Section 08 · Niche comparison

Where the channel ranks in its league

Took top-100 channels in category «Health & Fitness» (Russia) and saw how your channel compares. Gray band — range where 80% of niche channels fall (p10 to p90). Black vertical — median. Red dot — your channel.

#1/ 100
Rank in niche
Channel in top 1% Health & Fitness Russia
Subscribers top 90% of niche
154.1K
43.6K 767 482 — your channel 844.2K
Avg reach / post top 90% of niche
8.8K
1.3K 48 276 — your channel 53.1K
Citation index top 90% of niche
260
0 4 343 — your channel 4.8K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check them off and revisit this report in a month.

01

Main post of the week — on Saturday

Audience is most active on this day at 22:00 MSK.

Effect
Best time for important posts
02

ER below niche benchmark — rethink formats

Current ER 6.29% vs norm 7.0%. Try polls and interactive formats.

Effect
+0.7pp ER
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
04

Test polls and interactive formats

Posts with polls/reactions usually boost ER by 5-15%. One poll per week on a hot topic — easy growth point.

Effect
+5-15% ER
05

Cross-promo with similar channels

Exchange posts quarterly with channels in the same segment. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit is what we can do in a few minutes based on public data. To go further — run ads with us and hit your growth plan in a month.

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