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★ PromtPress Public Report · Issue # 001

Channel audit YOUR LOOK | Fashion Blog

YOUR LOOK | Fashion Blog
@yourlook Fashion project and blog where a stylist teaches style, combining clothes and shares fashion facts. Channel in MAX: https://max.ru/yourlook For collabs: @linaforwork RKN:…
09.07.2026
Subscribers
58 899
-706 per month
ERR (% see posts)
7.0%
per day 3.2%
Reach/post
4.3K
ad reach 1.9K/24h
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Section 01 · Channel Snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle under the number shows the period it was calculated for.

Subscribers
58 899
Subs reach
7.3%
avg % subs see post
Views/post
4.3K
median 4.4K · 28 days
Posts/wk
7.5
for period
7d trend
-16.1%
vs previous week
Reactions/post
34.6
only 1,072 reactions, 341 reposts, 0 comments
Post length
494 chars.
median 422 · 28 days
Posts analyzed
31
28 days
Ad reach
1.9K
avg per 24h
Churn / month
-706
last month
Citation rate
669
citation index · 1,721 channels mentioned ever
Channel age
3 years 3 months
created 23.03.2023
Section 02 · Content Analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop.

Section 03 · Subscriber Dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained or lost subs.

73.2K69.4K65.5K61.6K57.7K71.1KJul 2569.4KAug 2568.4KSep 2569.7KOct 2567.9KNov 2567.5KDec 2565.6KJan 2663.6KFeb 2662.7KMar 2661.3KApr 2660.3KMay 2659.8KJun 2659.1KJul 26
Period start
71 057
Now
58 899
Net growth
-12 158
Section 04 · Mentions

Who and how mentions the channel

Citation index 669 — channel popularity rating based on mentions. Considers both count and weight of mentioners: a post from a 100k subs channel weighs more than from a 1k subs channel. All time channel mentions: 1 721 different channels. Below: countries, format, source channels, topics.

Countries mentioning
Russia 99.0%
Ukraine 0.2%
Belarus 0.1%
Uzbekistan 0.1%
Iran 0.0%
Mentioned in which format
Mentioned in a separate post 44.7%
In collections with 2-5 channels 52.2%
In collections with 6-10 channels 0.8%
In collections with 11+ channels 2.3%
In suspicious channels (bot activity) 1.2%
Size of channels mentioning
Micro-channels (up to 1K) 1.4%
1K–10K subs 40.4%
10K–30K subs 35.0%
30K–100K subs 18.5%
100K+ subs 4.7%
Mentioned in which topics
Fashion & Beauty 37.2%
Sales 13.0%
Food & cooking 5.6%
Blogs 5.2%
Handicrafts 5.1%
Section 05 · Ad Potential

How long a post brings reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should 'live'.

1.5K
in 12h
1.9K
in 24h
+27% vs prev.
2.6K
in 48h
+37% vs prev.
2.6K
in 72h
stable
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its place among niche neighbors.

Channel Subscribers
ZYGolden Apple 1.1M
HHFound on Wildberries 635.3K
MIMIXIT.RU 614.6K
M|Manicure | Nails 573.8K
HHWildberries / WB Finds 537.2K
EMElena Mixit 521.6K
GDFacial exercises 472.5K
PMFashion | Trends 437.6K
PRPrimebery 398.9K
HWWB|OZON Finds 393.5K
YLYOUR LOOK | Fashion BlogYou 58.9K
Section 07 · Mention Dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 113, they brought 2 856 new subs. Different from citation index above — here individual mention posts in period, there cumulative rating.

Period Mentions Channels Brought subs
January 2026 4 4
165
December 2025 25 20
0
Nov 2025 21 18
367
Oct 2025 7 7
94
September 2025 38 33
1 811
August 2025 18 16
419
Total mentions
113
Months of data
6
Acquired subs
2 856
Section 08 · Niche Comparison

Where the channel stands in its league

Took top-100 channels in category "Fashion & Beauty» (Russia) and saw how your channel compares. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

Subscribers 66% below median
171.1K
58.4K 58 899 — your channel 512.2K
Avg reach / post 68% below median
13.4K
836 4 298 — your channel 109.1K
Citation index better than 66% of niche
136
0 669 — your channel 1.9K
Section 09 · Strategy

What to do right now

5 priority actions ranked by expected impact. Check off and revisit this report in a month.

01

Main post of the week — on Saturday

Audience is most active on this day at 11:00 MSK.

Effect
Best window for an important post
02

Increase share of video posts

Video in Telegram retains audience longer and is better perceived by the algorithm. We recommend increasing share to 15-25%.

Effect
Video retains audience better
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually give +5-15% to ER. One poll per week on a 'hot' topic — easy growth point.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts quarterly with channels in the same segment. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want us to do this PromtPress?

This audit is what we can do in a few minutes based on public data. If you want to go further — run ads through us and close your growth plan in a month.

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