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★ PromtPress Public Report · Issue № 001

Channel audit Yandex Pay

Yandex Pay
@yandexfintech Sharing Yandex Pay news 👀 https://pay.yandex.ru About Pay and Split for business: @YANfintech Registration statement number in RKN: 5625142264
12.06.2026
Subscribers
184 631
-3067 per month
ERR (% see posts)
25.0%
per day 8.9%
Reach/post
39.8K
ad reach 16.5K/24h
or just forward the link to this page
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
184 631
Subscriber reach
21.53%
avg % subs see post
Views/post
39.8K
median 37.6K · 26 days
Posts/week
2.3
for the period
7d trend
-13.8%
vs previous week
Reactions/post
158.7
total 1,428 reactions, 654 reposts, 1,139 comments
Post length
421 chars.
median 442 · 26 days
Posts analyzed
9
26 days
Ad reach
16.5K
24h avg
Churn / month
-3067
last month
Citation rate
227
citation index · 518 channels mentioned all time
Channel age
4 years 8 months
created 16.09.2021
Section 02 · Content analysis

What works best

Top posts by engagement & underperformers — to see what to repeat and what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel grew and which it lost subs.

207.8K193.5K179.2K164.9K150.6K181.6KJun 25179KJul 25170.8KAug 25166.3Ksep 25163.1KOct 25159.3KNov 25157KDec 25175.4Kjan 26176.2Kfeb 26173.6KMar 26199.1KApr 26189KMay 26185.9KJun 26
Start of period
181 607
Now
184 631
Net growth
+3 024
Section 04 · Mentions

Who mentions the channel and how

Citation index 227 — channel popularity rating based on mentions. Considers not only count but also weight of mentioners: a post from a 100k subs channel weighs more than from a 1k subs channel. All-time channel mentions: 518 different channels. Below — from which countries, in what format, from which channels, and in which topics.

Countries where mentioned
Russia 96.4%
Ukraine 0.1%
Belarus 0.0%
Uzbekistan 0.0%
Iran 0.0%
Format of mentions
Mentioned in a separate post 52.8%
In a bundle with 2-5 channels 44.3%
In a bundle with 6-10 channels 1.7%
In a bundle with 11+ channels 1.1%
In suspicious channels (bots) 0.7%
Size of channels that mention
Micro-channels (up to 1K) 35.5%
1K to 10K subs 35.9%
10K to 30K subs 15.3%
30K to 100K subs 7.2%
over 100K subs 6.1%
Topics where mentioned
Economy 32.5%
Sales 22.4%
Blogs 4.6%
News & Media 4.1%
Marketing, PR, ads 3.7%
Section 05 · Ad potential

How long a post generates reach

Avg ad post reach over time from publication. Helps gauge how long a placement stays relevant.

14.7K
in 12 hours
16.5K
in 24 hours
+12% vs prev.
18.6K
in 48 hours
+13% vs prev.
21.4K
in 72 hours
+15% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — you can see its place among niche peers.

Channel Subscribers
MOMoscowbusiness 966.6K
CNMillion-Dollar Books | business blog 872.2K
USSRM&A 495.2K
ABBusiness Shark 494.1K
BIBusiness Ideas | Startups 449.2K
RBRussian Business 377.2K
BDBusiness DNA of Russia 297.3K
PRRussian retail & business 289.2K
2H25th Hour • Business & Finance 288.4K
BBBusiness Without Gloss 256.5K
YAPYandex PayYou 184.6K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions found 382, they brought 25 654 new subs. This is a different metric from the citation index above — here it's individual mention posts for the period, while that is a cumulative rating.

Period Mentions Channels Brought subscribers
December 2025 229 150
21 811
November 2025 89 79
52
October 2025 7 1
0
September 2025 10 8
9
August 2025 26 21
244
July 2025 21 7
3 538
Total mentions
382
Months of data
6
Attracted subscribers
25 654
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category "Business & Startups» (Russia) and saw how your channel compares. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#19/ 100
Rank in niche
Channel in top 19% — strong position
Subscribers better than 71% of niche
104.8K
31.3K 184 631 — your channel 331.4K
Avg reach / post better than 90% of niche
10.6K
140 39 752 — your channel 44.1K
Citation index better than 52% of niche
162
0 227 — your channel 1.7K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Increase posting frequency

Now 2.3 posts/wk. Active channels average 7-10. Consistency is key to retention.

Effect
Consistency beats volume
02

Main post of the week — on Thursday

Audience is most active on this day at 15:00 MSK.

Effect
Best window for an important post
03

Increase video posts share

Video in Telegram retains audience longer and is better perceived by the algorithm. We recommend increasing share to 15-25%.

Effect
Video retains audience better
04

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
05

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic — easy growth point.

Effect
+5-15% ER

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