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★ PromtPress Public Report · Issue № 001

Channel audit WILDBERRIES

WILDBERRIES
@wildberriesru_official 💜 Largest Russian marketplace 💜 Fast delivery year-round on weekdays and weekends We are on VK: https://vk.com/wildberries_shop Registration in RKN: https://clck.ru/3Supis
17.06.2026
Subscribers
531 666
+13743 per month
ERR (% see posts)
5.0%
per day 2.8%
Reach/post
26.9K
ad reach 14.9K/24h
or just share the link to this page
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle under the number shows the period it covers.

Subscribers
531 666
Subs reach
5.05%
avg % subs see post
Views/post
26.9K
median 25K · 29 days
Posts/week
43.3
for the period
7d trend
-8.3%
vs previous week
Reactions/post
225.9
total 41,800 reactions, 5,129 reposts, 0 comments
Post length
217 chars
median 218 · 29 days
Posts analyzed
185
29 days
Ad reach
14.9K
24h avg
Churn / month
+13743
last month
Citation rate
339
citation index · 971 channels mentioned over all time
Channel age
4 years 3 months
created 11.03.2022
Section 02 · Content analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained and lost subs.

653.5K516.8K380.2K243.5K106.9K157KJun 25160.6K157.5KAug 25155.8KSep 25149.9KOct 25151.7KNov 25167.9KDec 25235.5KJan 26220KFeb 26378.8KMar 26534.7KApr 26527.7KMay 26529.9KJun 26
Period start
156 951
Now
531 714
Net growth
+374 763
Section 04 · Mentions

Who mentions the channel & how

Citation index 339 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioning channels: a post from a 100k subs channel weighs more than from a 1k subs channel. All time the channel was mentioned 971 different channels. Below — from which countries, in what format, from which channels, and in which topics.

Countries mentioning
Russia 96.7%
Belarus 0.2%
Uzbekistan 0.1%
China 0.0%
Ukraine 0.0%
Format mentioned
Mentioned in a separate post 61.9%
In a bundle with 2-5 channels 21.4%
In a bundle with 6-10 channels 8.5%
In a bundle with 11+ channels 8.2%
In suspicious channels (bots) 5.4%
Size of channels mentioning
Micro-channels (up to 1K) 30.9%
1K to 10K subs 36.3%
10K to 30K subs 15.6%
30K to 100K subs 8.8%
over 100K subs 8.3%
Topics mentioned
Fashion & beauty 16.8%
Sales 16.3%
Business & startups 8.1%
Other 7.0%
News & media 6.2%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should 'live'.

11.7K
in 12 hours
14.9K
in 24 hours
+27% vs prev.
16.8K
in 48 hours
+13% vs prev.
20.1K
in 72 hours
+20% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic & audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
OZOZON 1.1M
YMYandex Market 1M
X-Freeloaders - Lightning 1M
SNMarket discounts 993.1K
WSWB Sniper | Wildberries Finds | Discounts | Promos 932.9K
PBBy Blat 888K
Z|Hare | Promos | Discounts 877.5K
W|Wildberries | finds 799.3K
VIITEMS FROM VIDEO 711.7K
ALAlpha-Profitable 563K
WIWILDBERRIESYou 531.7K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we track posts in other channels that mention your channel. Over the last 6 months such mentions were 506, they brought 116 129 new subs. This is a different metric from the citation index above — here it's individual mention posts in the period, there it's a cumulative rating.

Period Mentions Channels Brought subscribers
December 2025 220 122
78 460
Nov 2025 133 77
18 143
Oct 2025 58 23
2 331
Sep 2025 21 15
12 571
August 2025 30 25
3 187
July 2025 44 39
1 437
Total mentions
506
Months of data
6
Acquired subscribers
116 129
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category "Sales» (Russia) and compared your channel. Gray band = range for 80% of niche channels (p10 to p90). Black vertical = median. Red dot = your channel.

#11/ 100
Rank in niche
Channel in top 11% — strong position
Subscribers better than 89% of niche
194.4K
66.1K 531 666 — your channel 695.7K
Avg reach / post better than 90% of niche
6K
8 26 867 — your channel 33.7K
Citation index worse than median by 9%
371
0 339 — your channel 3.2K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Main post of the week — on Thursday

On this day at 13:00 MSK the audience is most active.

Effect
Best time for an important post
02

ER below niche benchmark — rethink formats

Current ER 5.05% vs norm 5.5%. Try polls and interactive formats.

Effect
+0.5pp ER
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls and interactive formats

Posts with polls/reactions typically boost ER by 5-15%. One poll per week on a hot topic is an easy win.

Effect
+5-15% ER
05

Cross-promo with nearby channels

Swap posts with same-segment channels once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

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