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★ PromtPress Public Report · Issue # 001

Channel audit Gutnik Oleg · Digital Marketing

Gutnik Oleg · Digital Marketing
@websstudio Author's marketing blog that survived global crisis, sanctions, pandemic, social media bans, brand exits, mobilization, and dollar at 110 rubles. RKN:…
02.07.2026
Subscribers
50 514
+170 per month
ERR (% see posts)
22.0%
last 24 hrs 20.8%
Reach/post
10.7K
ad reach 10.5K/24h
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Section 01 · Channel Snapshot

Key channel metrics

Each card — a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
50 514
Subs reach
21.23%
avg % subs see post
Views/post
10.7K
median 10.7K · 22 days
Posts/week
2.9
for period
7d trend
-0.7%
vs previous week
Reactions/post
199.0
total 1,791 reactions, 276 reposts, 372 comments
Post length
980 chars
median 1000 · 22 days
Posts analyzed
9
22 days
Ad reach
10.5K
24h avg
Churn / month
+170
last month
Quotability
84
citation index · 287 channels mentioned all time
Channel age
8 years 6 months
created 16.12.2017
Section 02 · Content Analysis

What works best

Top posts by engagement & underperformers — to see what to repeat & what to drop.

Section 03 · Subscriber Dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel grew and which months subscribers left.

76.8K68.8K60.7K52.7K44.7K72.1KAug 2569KSep 2568.2KOct 2562KNov 2556.3KDec 2556.8KJan 2654.7KFeb 2649.6KMar 2651.1KApr 2652.2KMay 2650.9KJun 2650.6KJul 26
Period start
72 108
Now
50 520
Net growth
-21 588
Section 04 · Mentions

Who and how mentions the channel

Citation index 84 — channel popularity rating based on mentions. Considers not only count but weight of mentioning channels: a post from a 100K subs channel weighs more than from 1K. All time channel mentioned 287 different channels. Below: countries, format, channels, topics.

Countries mentioning
Russia 88.6%
Ukraine 4.9%
Uzbekistan 0.6%
Belarus 0.3%
Kyrgyzstan 0.1%
Mentioned in which format
Mentioned in a separate post 65.6%
In a bundle with 2-5 channels 11.5%
In a bundle with 6-10 channels 18.5%
In a bundle with 11+ channels 4.5%
In dubious channels (bot-boosted) 5.6%
Size of channels mentioning
Micro-channels (up to 1K) 26.4%
1K–10K subs 33.1%
10K–30K subs 22.9%
30K–100K subs 10.7%
over 100K subs 7.0%
Mentioned in which topics
Marketing, PR, advertising 53.1%
Instagram 7.5%
Telegram 5.0%
Business & startups 3.8%
Blogs 3.3%
Section 05 · Ad Potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps gauge how long a placement stays relevant.

9.2K
last 12 hrs
10.5K
last 24 hrs
+14% vs prev.
10.7K
last 48 hrs
+2% vs prev.
10.7K
last 72 hrs
stable
Section 06 · Competitors

Who you compete with

11 nearest channels by topic & audience. Your channel highlighted — see its rank among niche peers.

Channel Subscribers
TMMy feed trends 2.5M
MOIce cream 1.8M
OKAbout 1.6M
ERSearch 1.4M
TRTrending 1.2M
ERCustomer is always right 1.1M
TBTrends by Russia 1.1M
AVGTrending today 1M
TVTrend or leave 927.6K
TZSet trends 922.6K
GOGutnik Oleg · Digital MarketingYou 50.5K
Section 07 · Mention Trends

How often the channel is mentioned

Each month we record posts in other channels that mention yours. Over the last 6 months such mentions were 155, they brought 5 535 new subs. This is a different metric from the citation index above — here individual mention posts per period, there cumulative rating.

Period Mentions Channels Brought subs
January 2026 6 6
956
December 2025 11 6
1 512
November 2025 22 9
1 832
October 2025 31 8
115
September 2025 25 6
330
August 2025 60 19
790
Total mentions
155
Months of data
6
Acquired subs
5 535
Section 08 · Niche Comparison

Where the channel stands in its league

Took top-100 channels in category «Marketing, PR, advertising» (Russia) and saw how your channel compares. Gray band: range covering 80% of niche channels (p10 to p90). Black vertical: median. Red dot: your channel.

Subscribers 65% below median
144.9K
39.8K 50 514 — your channel 1.2M
Avg reach / post 17% below median
12.8K
91 10 724 — your channel 50.2K
Citation index 59% below median
204
0 84 — your channel 3.1K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check them off and revisit this report in a month.

01

Increase posting frequency

Now 2.9 posts/week. Active channels average 7-10. Consistency is key to retention.

Effect
Consistency beats volume
02

Top post of the week — on Tuesday

Audience is most active on this day at 08:00 MSK.

Effect
Best window for important posts
03

Increase video post share

Video in Telegram retains audience longer and is better perceived by the algorithm. We recommend increasing share to 15-25%.

Effect
Video retains audience better
04

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
05

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One weekly poll on a hot topic — an easy growth lever.

Effect
+5-15% ER

Want this done by PromtPress?

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