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★ PromtPress Public Report · Issue # 001

Channel audit Ivan Kurilenko (Sharks of Wildberries & Ozon)

Ivan Kurilenko (Sharks of Wildberries & Ozon)
@wbsharks 12 years in product business, 5 years on marketplaces😎 solid here 💪🏻 Ivan Kurilenko: @kurilenko_work Registered in RKN: https://gosuslugi.ru/snet/689486b59c23955e958a9b0f
13.06.2026
Subscribers
76 754
-1204 per month
ERR (% see posts)
6.0%
per day 2.6%
Reach/post
4.2K
ad reach 2K/24h
or just share this page link
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
76 754
—
Subscriber reach
5.5%
avg % subs see post
Views/post
4.2K
median 4.9K · 29 days
Posts/week
5.8
for period
7d trend
-14.9%
vs previous week
Reactions/post
44.2
total 1,061 reactions, 625 reposts, 75 comments
Post length
770 chars
median 1,000 · 29 days
Posts analyzed
24
29 days
Ad reach
2K
24h avg
Churn / month
-1204
last month
Citation rate
75
citation index · 241 channels mentioned all time
Channel age
4 years 10 months
created 28.07.2021
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel gained or lost subs.

91.5K87.5K83.5K79.5K75.5K79.9KJun 2579.9KJul 2582.5KAug 2583.6KSep 2582.1KOct 2586KNov 2588.8KDec 2586.5KJan 2685KFeb 2682.3KMar 2680.7KApr 2678.4KMay 2677.2KJun 26
Period start
79 910
Now
76 754
Net growth
-3 156
Section 04 · Mentions

Who mentions the channel and how

Citation index 75 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioning channels: a post from a 100k subs channel 'weighs' more than from a 1k subs channel. All time the channel was mentioned 241 different channels. Below — from which countries, format, channels, and topics.

Countries where mentioned
Russia 96.5%
Belarus 0.2%
Uzbekistan 0.2%
Ukraine 0.0%
Iran 0.0%
Format of mentions
Mentioned in a separate post 72.2%
In a bundle with 2-5 channels 9.1%
In a bundle with 6-10 channels 3.1%
In a bundle with 11+ channels 15.6%
In suspicious channels (fakes) 5.4%
Size of channels that mention
Micro-channels (up to 1K) 14.1%
1K–10K subs 32.6%
10K–30K subs 37.2%
30K–100K subs 10.7%
100K+ subs 5.4%
Topics where mentioned
Business & Startups 44.8%
Fashion & beauty 11.3%
Marketing, PR, advertising 7.8%
Sales 6.5%
Psychology 4.8%
Section 05 · Ad potential

How long a post generates reach

Avg ad post reach over time since publication. Helps estimate how long a placement should «live».

1.5K
in 12 hours
2K
in 24 hours
+33% vs prev.
2.3K
in 48 hours
+15% vs prev.
3.2K
in 72 hours
+40% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel highlighted — see its rank among niche peers.

Channel Subscribers
MOMoscow business 966.6K
CNBooks on a Million | business blog 872.2K
USSRMerger & acquisition 495.2K
ABBusiness Shark 494.1K
BIBusiness Ideas | Startups 449.2K
RBRussian Business 377.2K
BDBusiness DNA of Russia 297.3K
ERRussian retail & business 289.2K
2H25th Hour • Business & Finance 288.4K
BBBusiness Unfiltered 256.5K
CIIvan Kurilenko (Sharks of Wildberries & Ozon)You 76.8K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we track posts in other channels that mention yours. Over the last 6 months such mentions were 20, they brought 12 126 new subs. This is a different metric from the citation index above — here individual mention posts per period, there cumulative rating.

Period Mentions Channels Brought subscribers
December 2025 2 2
212
November 2025 7 6
3 642
October 2025 6 5
4 093
September 2025 3 3
0
August 2025 0 0
1 473
July 2025 2 1
2 706
Total mentions
20
Months of data
6
Attracted subscribers
12 126
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «Business & Startups» (Russia) and saw how your channel compares. Gray bar — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#74/ 100
Rank in niche
Channel in the bottom half of the ranking
Subscribers worse than median by 27%
104.8K
31.3K 76 754 — your channel 331.4K
Avg reach / post worse than median by 60%
10.6K
140 4 224 — your channel 44.1K
Citation index worse than median by 54%
162
0 75 — your channel 1.7K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Top post of the week — on Saturday

Audience is most active on this day at 11:00 MSK.

Effect
Best window for an important post
02

Increase share of video posts

Video in Telegram holds audience longer and is favored by the algorithm. Aim for 15-25%.

Effect
Video retains audience better
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually give +5-15% ER. One poll per week on a hot topic — easy growth point.

Effect
+5-15% ER
05

Cross-promo with adjacent channels

Swap posts with same-segment channels once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit — what we can do in minutes from public data. Want more? Run ads with us and hit your growth plan in a month.

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