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★ PromtPress public report · Issue № 001

Channel audit Special Napoleon MSK

Special Napoleon MSK
@varlamovanapoleon_msk Express delivery of natural desserts in Moscow and beyond the MKAD. 👉 For any questions, write: @osobenynapoleon We're in St. Pete: @varlamovanapoleon_spb Site: varlamovanapoleon.ru RKN:…
14.07.2026
Subscribers
67 170
-533 per month
ERR (% see posts)
11.0%
Daily 4.3%
Reach/post
7.3K
Ad reach 2.9K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card — a separate channel health indicator. Subtitle shows the period.

Subscribers
67 170
Subscriber reach
10.94%
Avg % subs see post
Views/post
7.3K
Median 7.3K · 26 days
Posts/week
4.3
For period
7d trend
-9.4%
vs previous week
Reactions/post
56.5
904 reactions, 174 reposts, 77 comments
Post length
398 chars
Median 233 · 26 days
Posts analyzed
16
26 days
Ad reach
2.9K
24h avg
Churn / month
-533
Last month
Citation rate
1 349
Citation index · 2,264 channels mentioned ever
Channel age
6 years 15 days
Created 29.06.2020
Section 02 · Content analysis

What works best

Top posts by engagement & underperformers — to see what to repeat and what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows months of growth vs. loss.

78.9K75.7K72.5K69.4K66.2K77.1KJul 2576.4KAug 2575.4KSep 2574.3KOct 2573.5KNov 2572.6KDec 2572KJan 2670.9KFeb 2670KMar 2669.4KApr 2668.3KMay 2667.9KJun 2667.3KJul 26
Start of period
77 113
Now
67 171
Net growth
-9 942
Section 04 · Mentions

Who mentions the channel and how

Citation index 1 349 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioning channels: a post from a 100k subs channel “weighs” more than from a 1k subs channel. Over all time the channel was mentioned 2 264 different channels. Below: from which countries, format, channels, topics.

Countries mentioning
Russia 94.4%
Ukraine 0.9%
Uzbekistan 0.7%
Belarus 0.1%
Kazakhstan 0.1%
Mention format
Mentioned in a separate post 75.9%
In a bundle with 2-5 channels 23.9%
In a bundle with 6-10 channels 0.0%
In a bundle with 11+ channels 0.2%
Suspicious channels (bot activity) 1.5%
Size of channels mentioning
Micro-channels (up to 1K) 9.9%
1K–10K subs 25.3%
10K–30K subs 29.4%
30K–100K subs 21.5%
100K+ subs 13.9%
Mention topics
News & Media 22.8%
Humor & entertainment 12.5%
Educational 8.8%
Nature 4.1%
Food & cooking 4.0%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement stays relevant.

2.2K
12h
2.9K
24h
+32% vs prev.
3.7K
48h
+28% vs prev.
4.2K
72h
+12% vs prev.
Section 06 · Competitors

Who you compete with

11 Nearby channels by topic & audience. Your channel is highlighted — see its rank among niche neighbors.

Channel Subscribers
1T1win Token 3.3M
CRCooking Recipes Salads 🧑‍🍳 997K
FRPyaterochka 775.4K
🎂M🎂 Mom's Recipes 😋 679.9K
A|Air fryer | Recipes 594K
THSimple Recipes 586.5K
CRRecipe book 558.3K
CNInside-out kitchen 532.8K
VITasty & cheap 🥘 487.1K
CICHIZHIK 483.8K
ONSpecial Napoleon MSKYou 67.2K
Section 07 · Mention dynamics

How often the channel is mentioned

Monthly we track posts in other channels that mention yours. Over the last 6 months Such mentions: 5, they brought 911 New subs. Different from citation index above — here individual mention posts in period, there cumulative rating.

Period Mentions Channels Brought subscribers
Jan 2026 3 2
54
Dec 2025 1 1
855
Nov 2025 1 1
0
Oct 2025 0 0
2
Sep 2025 0 0
0
August 2025 0 0
0
Total mentions
5
Months of data
6
Attracted subscribers
911
Section 08 · Niche comparison

Where channel ranks in its league

Took top-100 Channels in category "Food & cooking» (Russia) and compared your channel. Gray band = range for 80% of niche channels (p10–p90). Black vertical = median. Red dot = your channel.

Subscribers worse than median by 70%
226.5K
76K 67 170 — your channel 602.1K
Avg reach / post worse than median by 19%
9.1K
24 7 350 — your channel 53.6K
Citation index Better than 57% of niche
1.1K
0 1 349 — your channel 3.3K
Section 09 · Strategy

What to do right now

5 priority actions ranked by expected impact. Check off and revisit next month.

01

Increase posting frequency

Now 4.3 posts/wk. Active channels average 7-10. Consistency is key to audience retention.

Effect
Consistency over volume
02

Main post of the week — on Monday

Audience is most active on this day at 13:00 MSK.

Effect
Best window for an important post
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by 5-15%. One weekly poll on a hot topic is an easy growth lever.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts with channels in the same segment once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

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