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★ PromtPress Public Report · Issue #001

Channel audit Varlamov News

Varlamov News
@varlamov_news • news channel by @varlamov • contact via https://t.me/varlamov_news?direct • breaking news: @varlamovbrkng • YouTube: https://vrlmv.com/QoIGMN • other social media:…
08.06.2026
Subs
1 032 007
-3620 per month
ERR (% see posts)
25.0%
per day 21.6%
Reach/post
252.6K
ad reach 222.8K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subs
1 032 007
—
Subs reach
24.47%
avg % subs see post
Views/post
252.6K
median 253.3K · 29 days
Posts/day
16.6
~116 per week
7d trend
+1.8%
vs previous week
Reactions/post
11.5
total 5,659 reactions, 412,593 reposts, 0 comments
Post length
493 chars
median 454 · 29 days
Posts analyzed
490
29 days
Ad reach
222.8K
24h avg
Churn / month
-3620
last month
Citation rate
2 049
citation index · 8,177 channels mentioned ever
Channel age
8 years 8 months
created 21.09.2017
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel gained or lost subs.

1.2M1.1M1.1M1.1M1M1.1MJun 251.1MJul 251.1MAug 251.1MSep 251.1MOct 251.1MNov 251.1MDec 251MJan 261MFeb 261MMar 261MApr 261MMay 261MJun 26
Start of period
1 136 005
Now
1 032 007
Net growth
-103 998
Section 04 · Citations

Who mentions the channel and how

Citation index 2 049 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioners: a post from a 100k subs channel weighs more than from a 1k subs channel. Over all time, the channel was mentioned by 8 177 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning you
Russia 89.5%
Ukraine 1.5%
Belarus 0.8%
Uzbekistan 0.6%
Kazakhstan 0.2%
Format of mentions
Mentioned in a separate post 44.3%
In bundles with 2-5 channels 20.8%
In bundles with 6-10 channels 11.0%
In bundles with 11+ channels 23.9%
In suspicious channels (bot-driven) 1.6%
Size of channels mentioning you
Micro-channels (up to 1K) 64.2%
1K to 10K subs 19.2%
10K to 30K subs 6.6%
30K to 100K subs 6.0%
over 100K subs 4.1%
Topics of mentions
News & Media 42.7%
Politics 14.1%
Other 12.0%
Blogs 10.7%
Telegram 4.5%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long placement stays relevant.

174.5K
in 12 hours
222.8K
in 24 hours
+28% vs prev.
224.9K
in 48 hours
stable
256.1K
in 72 hours
+14% vs prev.
Section 06 · Competitors

Who you compete with 

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subs
PELive • News 4.1M
TLTopor Live 4.1M
M•Moskvach • Moscow News 3.9M
M-Moscow is interesting 3.5M
MAMash 3.1M
PMFirst Moscow 3.1M
RNRIA Novosti 3.1M
CPMMedia Russia (non-Moscow) 2.9M
NMMoscow News 2.7M
MSMoscow today 2.7M
VNVarlamov NewsYou 1M
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we track posts in other channels that mention yours. Over the last 6 months such mentions were 1 099, they brought 2 038 new subs. This is a different metric from the citation index above — here it's individual mention posts over the period, there it's a cumulative rating.

Period Mentions Channels Brought subs
December 2025 256 17
0
Nov 2025 261 20
0
Oct 2025 264 20
0
September 2025 105 18
817
August 2025 98 26
1 221
July 2025 115 39
0
Total mentions
1 099
Months of data
6
Attracted subs
2 038
Section 08 · Niche comparison

Where the channel ranks in its league

Took top-100 channels in category «News & Media» (Russia) and compared your channel. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#86/ 100
Position in niche
Channel in the bottom half of the ranking
Subs better than 55% of niche
853K
231.3K 1 032 007 — your channel 2.9M
Avg reach / post better than 87% of niche
73K
3.1K 252 572 — your channel 344K
Citation index 18% worse than median
2.5K
5 2 049 — your channel 14.7K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Top post of the week — Sunday

Audience is most active on this day at 07:00 MSK.

Effect
Best window for an important post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One weekly poll on a hot topic — easy growth lever.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Exchange posts quarterly with same-segment channels. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — a source of organic traffic.

Effect
Organic traffic source

Want this done by PromtPress?

This audit is what we can do in a few minutes using public data. To go further — run ads through us and close your growth plan in a month.

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