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★ PromtPress Public Report · Issue No. 001

Channel audit Ilya Varlamov

Ilya Varlamov
@varlamov Social & YouTube: links.varlamov.ru/p/6a1270
06.07.2026
Subscribers
239 415
+133 per month
ERR (% see posts)
68.0%
daily 7.8%
Reach/post
239.8K
ad reach 18.6K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
239 415
—
Subscriber reach
100.18%
avg % subs see post
Views/post
239.8K
median 282.4K · 27 days
Posts/week
10.0
over period
7d trend
-7.8%
vs previous week
Reactions/post
267.0
total 10,679 reactions, 12,932 reposts, 0 comments
Post length
604 chars
median 612 · 27 days
Posts analyzed
40
27 days
Ad reach
18.6K
24h avg
Churn / month
+133
last month
Citation rate
1 164
citation index · 5,507 channels mentioned all time
Channel age
10 years 9 months
created 22.09.2015
Section 02 · Content analysis

What works best

Top posts by engagement & outliers — to see what to repeat and what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained or lost subs.

270K261.6K253.2K244.8K236.4K265.2KJul 25261.4KAug 25258.2KSep 25255KOct 25251KNov 25247.7KDec 25243.9KJan 26241.9KFeb 26241.8KMar 26241.5KApr 26240.1KMay 26239.3KJun 26239.5KJul 26
Start of period
265 245
Now
239 412
Net growth
-25 833
Section 04 · Citations

Who mentions the channel & how

Citation index 1 164 — channel popularity rating based on mentions. Considers not only count but also weight of mentioning channels: a post from a 100k subs channel 'weighs' more than from a 1k subs channel. All time the channel was mentioned 5 507 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Russia 87.8%
Uzbekistan 2.2%
Ukraine 2.0%
Belarus 1.1%
Kazakhstan 0.4%
Mention format
Mentioned in a separate post 52.1%
In a bundle with 2-5 channels 26.0%
In a bundle with 6-10 channels 4.3%
In a bundle with 11+ channels 17.6%
In suspicious channels (bot activity) 2.7%
Size of channels mentioning
Micro-channels (up to 1K) 44.3%
1K–10K subs 31.1%
10K–30K subs 9.5%
30K–100K subs 7.0%
100K+ subs 8.1%
Topics mentioning
News & Media 31.8%
Politics 22.7%
Blogs 10.8%
Telegram 8.4%
Tech 3.5%
Section 05 · Ad potential

How long a post brings reach

Avg ad post reach over time since publication. Helps estimate how long a placement stays relevant.

15.7K
12h
18.6K
24h
+18% vs prev.
23.7K
48h
+27% vs prev.
23.7K
72h
stable
Section 06 · Competitors

Who you compete with 

11 nearest channels by topic & audience. Your channel highlighted — see its rank among niche peers.

Channel Subscribers
DMDima Maslennikov 2.2M
LILITVIN 1.6M
EXExile 1.4M
AZAlexander Zubarev 1.3M
B🍄Booster 🍄 1.2M
E1EVELONE 1️⃣9️⃣2️⃣ 1.2M
KBBloody Lady 1.1M
LJbrown bear lives here 1.1M
PAPARADEYEVICH 1M
NENEVZOROV 1M
IVIlya VarlamovYou 239.4K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 50, they brought 247 new subs. This is a different metric from citation index above — here individual mention posts over period, there cumulative rating.

Period Mentions Channels Brought subscribers
January 2026 5 5
226
December 2025 5 4
0
Nov 2025 21 21
0
Oct 2025 1 1
0
September 2025 4 4
0
August 2025 14 11
21
Total mentions
50
Months of data
6
Attracted subscribers
247
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «Blogs» (Russia) and compared your channel against them. Gray band: range covering 80% of niche channels (p10 to p90). Black vertical: median. Red dot: your channel.

Subscribers 44% worse than median
428K
153K 239 415 — your channel 1.3M
Avg reach / post better than 64% of niche
115.8K
4K 239 835 — your channel 593.3K
Citation index better than 82% of niche
140
0 1 164 — your channel 1.8K
Section 09 · Strategy

What to do right now

5 priority actions ranked by expected impact. Check off and revisit next month.

01

Main post of the week — on Thursday

Audience is most active on this day at 18:00 MSK.

Effect
Best window for an important post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic is an easy win.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Exchange posts with channels in the same segment once a quarter. No need to do it daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — it's a source of organic traffic.

Effect
Organic traffic source

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