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★ PromtPress Public Report · Issue № 001

Channel audit VARKA | сеть кофеен в Беларуси

VARKA | сеть кофеен в Беларуси
@varkacoffee_official VARKA — варим впечатления 💛 Здесь мы собрали уникальный контент: истории открытий, новости, бэкстейджи, лайфхаки, новинки, спешл-акции и все секреты нашей крутости! Ловите кешбэк в приложении, а…
10.07.2026
Subscribers
12 501
+84 per month
ERR (% see posts)
28.0%
per day 13.8%
Reach/post
3.4K
ad reach 1.7K/24h
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Section 01 · Channel Snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
12 501
Subscriber reach
27.34%
avg % subs see post
Views/post
3.4K
median 3.4K · 28 days
Posts/week
9.2
for period
7d trend
-29.5%
vs previous week
Reactions/post
83.7
total 3,182 reactions, 730 reposts, 21 comments
Post length
566 chars
median 554 · 28 days
Posts analyzed
38
28 days
Ad reach
1.7K
24h avg
Churn / month
+84
last month
Citation rate
9
citation index · 46 channels mentioned ever
Channel age
3 years 8 months
created 14.10.2022
Section 02 · Content Analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop.

Section 03 · Subscriber Dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel gained and which it lost subs.

13.4K12.7K12K11.3K10.6K11.1KJul 2511KAug 2511.7KSep 2511.5KOct 2511.7KNov 2512.5KDec 2512.3KJan 2612.2KFeb 2612.2KMar 2612.5KApr 2612.2KMay 2612.3KJun 2612.6KJul 26
Start of period
11 100
Now
12 504
Net growth
+1 404
Section 04 · Mentions

Who mentions the channel and how

Citation index 9 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioners: a post from a channel with 100k subs weighs more than from a channel with 1k. Over all time, the channel was mentioned 46 different channels. Below: countries, format, source channels, topics.

Countries mentioning
Russia 64.9%
Belarus 29.9%
Ukraine 0.0%
Uzbekistan 0.0%
Iran 0.0%
Format mentioned in
Mentioned in a separate post 68.8%
In a bundle with 2-5 channels 31.2%
In a bundle with 6-10 channels 0.0%
In a bundle with 11+ channels 0.0%
In suspicious channels (bot-driven) 0.0%
Size of channels mentioning
Micro-channels (up to 1K) 18.2%
1K–10K subs 62.3%
10K–30K subs 10.4%
30K–100K subs 9.1%
over 100K subs 0.0%
Topics mentioned in
Business & startups 33.8%
Other 13.0%
News & Media 10.4%
Sales 7.8%
Travel 6.5%
Section 05 · Ad Potential

How long a post brings reach

Avg reach of an ad post over time since publication. Helps estimate how long a placement should «live».

1.4K
12h
1.7K
24h
+21% vs prev.
2.2K
48h
+29% vs prev.
2.4K
72h
+9% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic & audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
K|COUPONS |🍔| DEALS in Belarus 29.8K
G|Groszyk | Deals | Finds | Gifts 25.2K
C–Neighbors – store chain 17.1K
SMSanta store chain 14.9K
O—OBZOOR.BY — ЕДА, ГОРОД, ШОПИНГ 13.4K
M|mrgrittaa | рецепты 🥐 13.3K
V|VARKA | сеть кофеен в БеларусиYou 12.5K
GVGo to BK: Burger King Belarus channel 10.8K
Ch|Chico | Minsk 7K
VIVINO&VINO 6.8K
CBCOFIX Belarus 6.4K
Section 07 · Mention Dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 6, they brought 3 579 new subs. Different from citation index above — here individual mention posts in period, there cumulative rating.

Period Mentions Channels Brought subscribers
Jan 2026 1 1
397
December 2025 1 1
726
November 2025 3 3
946
October 2025 0 0
410
Sep 2025 1 1
171
August 2025 0 0
929
Total mentions
6
Months of data
6
Attracted subscribers
3 579
Section 08 · Niche Comparison

Where the channel stands in its league

Took top-50 channels in category «Food & cooking» (Belarus) and compared your channel. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#7/ 50
Rank in niche
Channel in top 14% — strong position
Subscribers better than 87% of niche
1.1K
9 12 501 — your channel 17.3K
Avg reach / post better than 81% of niche
478
3 3 417 — your channel 5.5K
Citation index better than 79% of niche
1
0 9 — your channel 15
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Top post of the week — on Monday

Audience is most active on this day at 09:00 MSK.

Effect
Best window for important posts
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One weekly poll on a hot topic — easy growth point.

Effect
+5-15% ER
04

Cross-promo with nearby channels

Exchange posts quarterly with channels in the same segment. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — organic traffic source.

Effect
Organic traffic source

Want this done by PromtPress?

This audit — what we can do in a few minutes using public data. To go further — run ads with us and close your growth plan in a month.

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