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★ PromtPress Public Report · Issue № 001

Channel audit Utair

Utair
@utair Official channel of Utair airline Support chat: https://t.me/utair_support_bot Merch: merch.utair.ru Registered in Roskomnadzor list: https://gosuslugi.ru/snet/67a336e201234b6988220b2f #JFNKT
02.07.2026
Subscribers
89 506
-1100 per month
ERR (% see posts)
15.0%
daily 6.4%
Reach/post
12.9K
ad reach 5.7K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
89 506
Subscriber reach
14.44%
avg % subs see post
Views/post
12.9K
median 13.4K · 29 days
Posts/week
4.6
for period
7d trend
+7.8%
vs previous week
Reactions/post
92.4
only 1,756 reactions, 561 reposts, 0 comments
Post length
882 chars
median 940 · 29 days
Posts analyzed
19
29 days
Ad reach
5.7K
24h avg
Churn / month
-1100
last month
Citation rate
60
citation index · 344 channels mentioned ever
Channel age
7 years 6 months
created 05.12.2018
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows months of growth vs. loss.

94.9K93K91.1K89.2K87.2K89.8KJul 2589.5KAug 2591.3KSep 2589.9KOct 2589.3KNov 2587.9KDec 2592.3KJan 2690KFeb 2689.9KMar 2693.4KApr 2691.9KMay 2690.7KJun 2689.5KJul 26
Start date
89 761
Now
89 506
Net growth
-255
Section 04 · Mentions

Who mentions the channel and how

Citation index 60 — channel popularity rating based on mentions. Considers both mention count and weight of mentioning channels: a post from a 100k subs channel weighs more than from a 1k subs channel. All-time channel mentions: 344 different channels. Below — from which countries, format, channels, and topics.

Countries of mention
Russia 95.7%
Ukraine 0.8%
Belarus 0.8%
Uzbekistan 0.0%
Iran 0.0%
Mention format
Mentioned in a separate post 23.2%
In bundles with 2-5 channels 9.4%
In bundles with 6-10 channels 0.0%
In bundles with 11+ channels 67.3%
In suspicious channels (bots) 0.0%
Size of channels that mention
Micro-channels (under 1K) 53.1%
1–10K subs 28.3%
10–30K subs 16.1%
30–100K subs 1.2%
over 100K subs 1.2%
Topics where mentioned
News & Media 35.0%
Transport 24.8%
Economy 7.9%
Educational 6.3%
Travel 5.9%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement stays effective.

4.5K
12h
5.7K
24h
+27% vs prev.
6.9K
48h
+21% vs prev.
8K
72h
+16% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche neighbors.

Channel Subscribers
M-Moscow – Where to Go | Events 1.2M
AWAmazing World and Travel 1.2M
Pobeda Airlines 1.1M
MDMoscow Digest 563.8K
AEAEROFLOT 525.6K
MOMoskvichka 506.1K
TUTutu 501.7K
JPYandex Travel 499.9K
SunDiscount train 432.9K
3|333bet.cc | Official ® 406K
UTUtairYou 89.5K
Section 07 · Mention trends

How often the channel is mentioned

Every month we record posts in other channels that mention yours. Over the last 6 months such mentions were 0, they brought 12 895 new subs. This is a different metric than the citation index above — here individual mention posts for the period, there cumulative rating.

Period Mentions Channels Brought subscribers
January 2026 0 0
0
December 2025 0 0
6 126
Nov 2025 0 0
66
Oct 2025 0 0
1 085
September 2025 0 0
915
August 2025 0 0
4 703
Total mentions
0
Months of data
6
Acquired subscribers
12 895
Section 08 · Niche comparison

Where the channel ranks in its league

Took top-100 channels in category "Travel» (Russia) and compared your channel. Gray band: range for 80% of niche channels (p10 to p90). Black vertical: median. Red dot: your channel.

Subscribers worse than median by 43%
158K
52.1K 89 506 — your channel 522.8K
Avg reach / post worse than median by 2%
13.2K
2K 12 923 — your channel 102.7K
Citation index worse than median by 21%
76
0 60 — your channel 1.6K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit next month.

01

Increase posting frequency

Now 4.6 posts/wk. Active channels average 7-10. Consistency is key to audience retention.

Effect
Consistency beats volume
02

Best post day — Thursday

Audience is most active on this day at 14:00 MSK.

Effect
Best window for an important post
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic is an easy win.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts quarterly with channels in the same segment. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit — what we can do in minutes from public data. Want to go further? Run ads through us and hit your growth target in a month.

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