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★ PromtPress Public Report · Issue # 001

Channel audit you've gone off route

you've gone off route
@ushli_s_marshruta Travel to strange places — abandoned sites, natural spots, sudden topographic discoveries. Real Russia as it is. RKN: https://clck.ru/3FPwCB
02.07.2026
Subscribers
160 508
-1524 per month
ERR (% see posts)
5.0%
last 24 hrs 2.8%
Reach/post
8.2K
ad reach 4.5K/24h
or just forward this page link
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
160 508
Subs reach
5.1%
avg % subs see post
Views/post
8.2K
median 8.2K · 28 days
Posts/week
9.0
for period
7d trend
-7.7%
vs previous week
Reactions/post
146.8
total 5,430 reactions, 2,347 reposts, 6 comments
Post length
1,000 chars
median 1000 · 28 days
Posts analyzed
37
28 days
Ad reach
4.5K
24h avg
Churn / month
-1524
last month
Citation rate
134
citation index · 509 channels mentioned all time
Channel age
3 years 7 months
created 25.11.2022
Section 02 · Content analysis

What works best

Top posts by engagement and laggards — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel grew and which it lost subs.

197.2K187.2K177.3K167.3K157.4K190.7KJul 25191.2KAug 25188.8KSep 25186.4KOct 25187.1KNov 25185.2KDec 25181.2KJan 26177.1KFeb 26172.8KMar 26167.8KApr 26164KMay 26162.1KJun 26160.5KJul 26
Period start
190 742
Now
160 511
Net growth
-30 231
Section 04 · Mentions

Who mentions the channel and how

Citation index 134 — channel popularity rating based on mentions. Considers not only count but also weight of mentioning channels: a post from a 100K sub channel 'weighs' more than from a 1K sub one. All time channel mentioned 509 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Russia 96.0%
Ukraine 0.2%
Belarus 0.0%
Uzbekistan 0.0%
Iran 0.0%
How they mention
Mentioned in a separate post 61.1%
In a bundle with 2-5 channels 34.9%
In a bundle with 6-10 channels 3.2%
In a bundle with 11+ channels 0.7%
In suspicious channels (bots) 1.7%
Size of channels mentioning
Micro-channels (up to 1K) 23.7%
1K to 10K subs 59.9%
10K to 30K subs 8.0%
30K to 100K subs 7.0%
over 100K subs 1.5%
Topics where mentioned
News & Media 44.4%
Travel 20.9%
Politics 7.0%
Blogs 6.7%
Telegram 2.5%
Section 05 · Ad potential

How long a post brings reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should 'live'.

3.3K
last 12 hrs
4.5K
last 24 hrs
+36% vs prev.
5.7K
last 48 hrs
+27% vs prev.
6.1K
last 72 hrs
+8% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche neighbors.

Channel Subscribers
M-Moscow events | Poster 1.2M
AWAmazing World and Travel 1.2M
Pobeda Airlines 1.1M
MDMoscow Digest 563.8K
AEAEROFLOT 525.6K
MoMoskvichka 506.1K
TUTutu 501.7K
JPYandex Travel 499.9K
SunDiscount train 432.9K
3|333bet.cc | Official ® 406K
Univyou've gone off routeYou 160.5K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention yours. Over the last 6 months such mentions were 52, they brought 4 970 new subs. This is a different metric from the citation index above — here it's individual mention posts per period, there it's a cumulative rating.

Period Mentions Channels Brought subs
January 2026 2 2
0
Dec 2025 8 8
742
November 2025 10 9
1 014
October 2025 4 2
2 785
September 2025 9 6
429
August 2025 19 12
0
Total mentions
52
Months of data
6
Acquired subs
4 970
Section 08 · Niche comparison

Where the channel ranks in its league

Took top-100 channels in category «Travel» (Russia) and compared your channel. Gray band = 80% of niche channels (p10-p90). Black vertical = median. Red dot = your channel.

#47/ 100
Rank in niche
Channel in the top half of the ranking
Subscribers better than 50% of niche
158K
52.1K 160 508 — your channel 522.8K
Avg reach / post 38% below median
13.2K
2K 8 178 — your channel 102.7K
Citation index better than 52% of niche
76
0 134 — your channel 1.6K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit next month.

01

Top post of the week — on Saturday

Audience is most active on this day at 17:00 MSK.

Effect
Best window for an important post
02

ER below niche benchmark — rethink formats

Current ER 5.1% vs norm 7.5%. Try polls & interactive formats.

Effect
+2.4pp ER
03

System traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One weekly poll on a hot topic — easy win.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Cross-post with same-niche channels once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit — what we can do in minutes from public data. Want to go further? Run ads through us and hit your growth plan in a month.

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