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★ PromtPress Public Report · Issue № 001

Channel audit Ural Airlines

Ural Airlines
@uralairlines Official channel of Ural Airlines. Promos, sales, tips & beautiful photos! Cashback & more with the 'Wings' program ➡️ https://clck.ru/3FLZKh For all…
02.07.2026
Subscribers
99 918
-204 per month
ERR (% see posts)
12.0%
last day 5.1%
Reach/post
12.7K
ad reach 5.1K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
99 918
Subs reach
12.71%
avg % subs see post
Views/post
12.7K
median 13.2K · 27 days
Posts/week
5.5
for the period
7d trend
+6.7%
vs prev week
Reactions/post
50.7
total 1,116 reactions, 503 reposts, 0 comments
Post length
806 chars
median 892 · 27 days
Posts analyzed
22
27 days
Ad reach
5.1K
24h avg
Churn / month
-204
last month
Citation rate
123
citation index · 648 channels mentioned all time
Channel age
4 years 3 months
created 04.03.2022
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel grew and which months subscribers left.

104.8K103.4K102.1K100.8K99.4K100.9KJul 25102KAug 25102.7KSep 25102.7KOct 25103.1KNov 25103.6KDec 25102.2KJan 26103.1KFeb 26103.7KMar 26101.7KApr 26100.4KMay 26100KJun 2699.9KJul 26
Period start
100 899
Now
99 918
Net growth
-981
Section 04 · Mentions

Who and how mentions the channel

Citation index 123 — channel popularity rating based on mentions. Considers not only count but also weight of mentioning channels: a post from a 100K sub channel «weighs» more than from a 1K sub one. All time channel mentioned 648 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Russia 95.1%
Uzbekistan 0.3%
Belarus 0.2%
Ukraine 0.1%
Iran 0.0%
Format of mentions
Mentioned in a separate post 33.9%
In collections with 2-5 channels 36.2%
In a collection of 6-10 channels 9.5%
In collections with 11+ channels 20.4%
In suspicious channels (inflated stats) 1.1%
What size channels mention
Micro-channels (up to 1K) 27.9%
1K–10K subs 35.8%
10K–30K subs 19.2%
30K–100K subs 7.0%
over 100K subs 10.1%
Topics mentioned in
Travel 37.6%
News & Media 21.2%
Transport 9.3%
Business & startups 4.5%
Politics 3.6%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps gauge how long a placement stays relevant.

4.1K
last 12 hrs
5.1K
last 24 hrs
+24% vs prev
6.1K
last 48 hrs
+20% vs prev
7.5K
last 72 hrs
+23% vs prev
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — shows its rank among niche peers.

Channel Subscribers
M-Moscow - where to go | Poster 1.2M
AWAmazing World and Travel 1.2M
Pobeda Airlines 1.1M
MDMoscow Digest 563.8K
AEAEROFLOT 525.6K
MOMoscow girl 506.1K
TUTutu 501.7K
JPYandex Travel 499.9K
SunDiscount wagon 432.9K
3|333bet.cc | Official ® 406K
UAUral AirlinesYou 99.9K
Section 07 · Mention trends

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 116, they brought 4 055 new subs. This is a different metric from the citation index above — here it's individual mention posts for the period, while that is a cumulative rating.

Period Mentions Channels Brought subs
Jan 2026 35 31
1 068
December 2025 7 7
88
Nov 2025 14 13
785
Oct 2025 11 8
697
Sep 2025 14 11
323
August 2025 35 24
1 094
Total mentions
116
Months of data
6
Acquired subs
4 055
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «Travel» (Russia) and saw how your channel compares. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#99/ 100
Rank in niche
Channel in the bottom half of the ranking
Subscribers 37% below median
158K
52.1K 99 918 — your channel 522.8K
Avg reach / post 4% below median
13.2K
2K 12 696 — your channel 102.7K
Citation index better than 51% of niche
76
0 123 — your channel 1.6K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Main post of the week — on Friday

Audience is most active on this day at 06:00 MSK.

Effect
Best window for an important post
02

Increase share of video posts

Video in Telegram retains audience longer and is better perceived by the algorithm. We recommend increasing share to 15-25%.

Effect
Video retains audience better
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by 5-15%. One weekly poll on a hot topic is an easy growth lever.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts with similar channels once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

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