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★ PromtPress Public Report · Issue № 001

Channel audit Umskul

Umskul
@umschool_official ✨Annual course OGE EGE 2027, start from summer for 1 ₽ : https://clck.ru/3TF6ZR Exam prep for grades 9, 10, 11 since 2016! ____ Verified by RKN: https://clck.ru/3GWdNU
20.07.2026
Subscribers
117 442
-4960 per month
ERR (% see posts)
8.0%
per day 4.4%
Reach/post
8.9K
ad reach 5.2K/24h
or just forward the link to this page
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
117 442
Subs reach
7.56%
avg % subs see post
Views/post
8.9K
median 8K · 28 days
Posts/week
33.1
for the period
7d trend
-15.9%
vs previous week
Reactions/post
348.9
total 47,800 reactions, 2,741 reposts, 1,058 comments
Post length
331 chars
median 222 · 28 days
Posts analyzed
137
28 days
Ad reach
5.2K
24h avg
Churn / month
-4960
for the last month
Citation rate
241
citation index · 789 channels mentioned ever
Channel age
5 years 5 months
created 27.01.2021
Section 02 · Content analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel grew and which months subscribers left.

143K121.5K100K78.5K57K66.8KJul 2564.6K65.7KSep 2566.8KOct 2567.2KNov 2568.1KDec 2567.8KJan 2684KFeb 2695.1KMar 26109.5KApr 26108.8KMay 26127.6KJun 26120.9KJul 26
Period start
66 798
Now
117 442
Net growth
+50 644
Section 04 · Mentions

Who mentions the channel and how

Citation index 241 — channel popularity rating based on mentions. Considers not only count but also weight of mentioning channels: a post from a 100K sub channel weighs more than from 1K. All time, channel was mentioned 789 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Russia 98.0%
Belarus 0.1%
Uzbekistan 0.1%
Ukraine 0.0%
Iran 0.0%
Format of mentions
Mentioned in a separate post 43.4%
In collections with 2-5 channels 37.8%
In a collection of 6-10 channels 4.6%
In collections with 11+ channels 14.2%
In suspicious channels (inflated stats) 0.5%
What size channels mention
Micro-channels (up to 1K) 8.6%
1K to 10K subs 32.2%
10K to 30K subs 26.1%
30K to 100K subs 23.3%
over 100K subs 9.8%
Topics of mentions
Education 37.8%
Blogs 24.3%
Fashion & Beauty 3.9%
Games 3.8%
Linguistics 2.6%
Section 05 · Ad potential

How long a post generates reach

Avg ad post reach over time since publication. Helps estimate how long a placement should «live».

4.1K
in 12 hours
5.2K
in 24 hours
+27% vs prev.
5.6K
in 48 hours
+8% vs prev.
8K
in 72 hours
+43% vs prev.
Section 06 · Competitors

Who you compete with

11 closest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
نانيمار ابن الانبار 4.6M
MBMaths By Gagan Pratap 2.3M
اداخبار درسی | فوری 1.6M
𝙍𝙬𝙍𝙤𝙟𝙜𝙖𝙧 𝙬𝙞𝙩𝙝 𝘼𝙣𝙠𝙞𝙩™🥇 1.3M
شكشام كاش 1.1M
شمشبكة ملازمنا 1.1M
سنسوالات نهایی 1M
MAMathematician Andrey 997.6K
UCUtkarsh Classes 992.9K
یدیِ دانش آموز 983.4K
UMUmskulYou 117.4K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 155, they brought 25 277 new subs. This is a different metric from the citation index above — here it's individual mention posts for the period, while there it's cumulative rating.

Period Mentions Channels Brought subscribers
January 2026 3 3
16 803
December 2025 16 13
1 034
November 2025 16 10
1 145
October 2025 23 16
839
September 2025 26 16
1 791
August 2025 71 51
3 665
Total mentions
155
Months of data
6
Acquired subscribers
25 277
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category "Education» (Russia) and saw how your channel compares. Gray band — range where 80% of niche channels fall (p10 to p90). Black vertical — median. Red dot — your channel.

Subscribers 72% below median
421.5K
157.2K 117 442 — your channel 1.2M
Avg reach / post 81% below median
48K
763 8 874 — your channel 253.4K
Citation index better than 74% of niche
40
0 241 — your channel 484
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Main post of the week — on Tuesday

Audience is most active on this day at 1:00 PM MSK.

Effect
Best window for an important post
02

Increase video posts share

Video in Telegram retains audience longer and is better perceived by the algorithm. We recommend increasing share to 15-25%.

Effect
Video retains audience better
03

ER below niche benchmark — rethink formats

Current ER 7.56% vs norm 8.0%. Try polls & interactive formats.

Effect
+0.4pp ER
04

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
05

Test polls & interactive formats

Posts with polls/reactions usually boost ER by 5-15%. One weekly poll on a hot topic is an easy growth lever.

Effect
+5-15% ER

Want this done by PromtPress?

This audit — what we can do in a few minutes from public data. Want to go further? Run ads with us and hit your growth plan in a month.

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