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★ PromtPress Public Report · Issue № 001

Channel audit PIK-Comfort

PIK-Comfort
@uk_pikcomfort Information channel of the management company «PIK-Comfort» About events happening in the buildings, to make living comfortable and safe. Contact center: 8 (495) 505-89-89 Press office:…
19.07.2026
Subscribers
12 756
+14 per month
ERR (% see posts)
77.0%
Daily 9.0%
Reach/post
18.8K
Ad reach 1.1K/24h
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Section 01 · Channel Snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number tells the period it covers.

Subscribers
12 756
Subscriber reach
147.66%
Avg % subs see post
Views/post
18.8K
Median 26.8K · 28 days
Posts/week
2.7
Over period
7d trend
+73.5%
vs previous week
Reactions/post
15.8
174 reactions, 118 reposts, 0 comments
Post length
798 chars
Median 796 · 28 days
Posts analyzed
11
28 days
Ad reach
1.1K
24h avg
Churn / month
+14
Last month
Quote rate
123
Citation index · 303 channels mentioned ever
Channel age
4 years 4 months
Created 11.03.2022
Section 02 · Content Analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber Dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. It's clear which months the channel gained and which it lost subscribers.

13.1K12.7K12.3K11.9K11.6K11.7KJul 2511.7K12KSep 2512.2KOct 2512.4KNov 2512.7KDec 2512.8KJan 2612.9KFeb 2612.9KMar 2612.7KApr 2612.7KMay 2612.7KJun 2612.7KJul 26
Period start
11 682
Now
12 756
Net growth
+1 074
Section 04 · Mentions

Who mentions the channel and how

Citation index 123 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioning channels: a post from a 100k subs channel 'weighs' more than from a 1k subs channel. All time the channel was mentioned 303 different channels. Below: countries, format, source channels, topics.

Countries mentioning
Russia 99.1%
Ukraine 0.0%
Belarus 0.0%
Uzbekistan 0.0%
Iran 0.0%
Format of mentions
Mentioned in a separate post 87.4%
In collections with 2-5 channels 12.5%
In collections with 6-10 channels 0.1%
In collections with 11+ channels 0.1%
In suspicious channels (bots) 0.2%
Size of channels mentioning
Micro-channels (under 1K) 50.5%
1K–10K subs 48.8%
10K–30K subs 0.3%
30K–100K subs 0.1%
100K+ subs 0.2%
Topics of mentions
News & Media 83.0%
Marketing, PR, Ads 5.3%
Other 3.3%
Politics 1.4%
Sales 1.2%
Section 05 · Ad Potential

How long a post generates reach

Avg reach of ad post over time since publication. Helps estimate how long a placement stays relevant.

1K
12h
1.1K
24h
+10% vs prev.
2.5K
48h
+127% vs prev.
2.5K
72h
stable
Section 06 · Competitors

Who you compete with

11 Top channels by topic & audience. Your channel highlighted — see its rank among niche peers.

Channel Subscribers
DOMEO. DESIGN | RENOVATION | REAL ESTATE 539.3K
PLLayout Planner 451.9K
AIInterior & decor 448.6K
MKMy Apartment 427.1K
MSWise Builder 409.3K
LKFavorite apartment 407.2K
GFGC FSK 376.9K
PRProRealty 373.6K
USSmart Builder 353.3K
PIPIK 334.8K
PIPIK-ComfortYou 12.8K
Section 07 · Mention Trends

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 77, they brought 1 217 New subs. Different from citation index above — here individual mention posts in period, there cumulative rating.

Period Mentions Channels Brought subscribers
Jan 2026 0 0
58
December 2025 0 0
189
Nov 2025 1 1
255
Oct 2025 0 0
228
September 2025 0 0
249
August 2025 76 75
238
Total mentions
77
Months in data
6
Attracted subscribers
1 217
Section 08 · Niche Comparison

Where the channel stands in its league

Top-100 Channels in category «Interior & construction» (Russia) and compared your channel against them. Gray band: range where 80% of niche channels fall (p10 to p90). Black vertical: median. Red dot: your channel.

Subscribers 90% below median
126.5K
35.3K 12 756 — your channel 432.9K
Avg reach / post Better than 76% of niche
6.6K
1.2K 18 836 — your channel 32.7K
Citation index 70% below median
412
0 123 — your channel 2.5K
Section 09 · Strategy

What to do right now

5 priority actions ranked by expected impact. Check them off and revisit this report in a month.

01

Increase posting frequency

Now 2.7 posts/wk. Active channels average 7-10. Consistency is key to audience retention.

Effect
Consistency > volume
02

Top post of the week — on Tuesday

Audience most active on this day at 12:00 MSK.

Effect
Best window for an important post
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually give +5-15% ER. One poll per week on a hot topic is an easy growth point.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts quarterly with channels in the same niche. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

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