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★ PromtPress public report · Issue № 001

Channel audit Trend or leave

Trend or leave
@trendsetter This channel is read by an IT guy from Sber, a remote worker from Cyprus, and a marketer from Yandex. Making Russian marketing trendy🇷🇺 Collab: @pokrovek RKN: https://rkn.link/OaF
04.07.2026
Subscribers
917 910
-43966 per month
ERR (% who see posts)
3.0%
per day 2.0%
Reach/post
26K
ad reach 18.7K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. Subtitle shows the period.

Subscribers
917 910
Subs reach
2.83%
avg % subs see post
Views/post
26K
median 26.6K · 29 days
Posts/day
13.2
~93 per week
7d trend
-2.8%
vs previous week
Reactions/post
473.0
total 185,906 reactions, 130,896 reposts, 0 comments
Post length
279 chars.
median 244 · 29 days
Posts analyzed
393
29 days
Ad reach
18.7K
24h avg
Churn / month
-43966
last month
Citation rate
3 397
citation index · 10,754 channels mentioned ever
Channel age
8 years 4 months
created 14.02.2018
Section 02 · Content analysis

Best-performing content

Top posts by engagement and underperformers — to see what to repeat and what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact sub count. See which months grew and which lost subs.

1.1M1M991.5K937.3K883K900KJul 251MAug 251MSep 251MOct 251MNov 251MDec 251Mjan 261Mfeb 261MMar 261.1MApr 26997.6KMay 26968.8KJun 26921.8KJul 26
Start date
899 972
Now
918 026
Net growth
+18 054
Section 04 · Mentions

Who mentions the channel and how

Citation index 3 397 — channel popularity rating based on mentions. Considers both count & weight: a post from a 100k subs channel weighs more than from 1k. All-time mentions: 10 754 different channels. Below — from which countries, in what format, from which channels, and in which topic.

Mention countries
Russia 95.6%
Uzbekistan 1.0%
Ukraine 0.8%
Kazakhstan 0.3%
Kyrgyzstan 0.2%
Mention format
Mentioned in a separate post 12.6%
In bundles with 2-5 channels 73.8%
In bundles with 6-10 channels 0.6%
In bundles with 11+ channels 13.0%
In suspicious channels (bot) 0.6%
Size of channels mentioning
Micro-channels (up to 1K) 13.1%
1K–10K subs 32.6%
10K–30K subs 26.0%
30K–100K subs 16.7%
over 100K subs 11.6%
Topics where mentioned
Humor & Entertainment 14.7%
News & Media 9.4%
Books 7.8%
Games 6.1%
Images & photos 5.7%
Section 05 · Ad potential

How long a post brings reach

Avg reach of ad post over time since publication. Helps estimate how long placement stays relevant.

14.7K
in 12 hours
18.7K
in 24 hours
+27% vs prev.
23.4K
in 48 hours
+25% vs prev.
26.8K
in 72 hours
+15% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
TMMy feed trends 2.5M
MOIce cream 1.7M
OKOka 1.6M
TodaySearch 1.4M
TRTrendly 1.2M
ERCustomer is always right 1.1M
TBtrends by russia 1.1M
This weekTrending today 1M
TZSet trends 939.7K
TVTrend or leaveYou 917.9K
TRTrending 899.5K
Section 07 · Mention trends

How often the channel is mentioned

Monthly we track posts in other channels that mention yours. Over the last 6 months mentions count 266, they brought 196 259 new subs. This is a different metric from the citation index above — here it's individual mention posts in the period, there it's a cumulative rating.

Period Mentions Channels Brought subs
Jan 2026 31 28
65 420
December 2025 67 61
40 213
Nov 2025 36 29
16 114
Oct 2025 34 24
27 169
September 2025 54 45
14 880
August 2025 44 33
32 463
Total mentions
266
Months of data
6
Acquired subs
196 259
Section 08 · Niche comparison

Where channel ranks in its league

Took top-100 channels in category "Marketing, PR, ads» (Russia) and compared your channel against them. Gray band = range of 80% of niche channels (p10 to p90). Black vertical = median. Red dot = your channel.

#10/ 100
Rank in niche
Channel in top 10% marketing, PR, ads Russia
Subscribers better than 90% of niche
144.1K
39.4K 917 910 — your channel 1.2M
Avg reach / post better than 66% of niche
12.9K
113 25 988 — your channel 56.9K
Citation index better than 90% of niche
244
0 3 397 — your channel 3.7K
Section 09 · Strategy

What to do right now

5 priority actions ranked by expected impact. Check off and revisit this report in a month.

01

Best post day — Thursday

Audience most active on this day at 22:00 MSK.

Effect
Best window for key posts
02

ER below niche benchmark — rethink formats

Current ER 2.83% vs norm 3.0%. Try polls & interactive formats.

Effect
+0.2pp ER
03

System traffic buy

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1k-3k subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic — easy win.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts with same-segment channels once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit — what we can do in minutes using public data. Want to go further? Run ads through us and hit your growth target in a month.

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