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★ PromtPress Public Report · Issue # 001

Channel audit Travel in Russia

Travel in Russia
@traveltravelrussia 9 of your friends subscribed We post the most interesting and budget-friendly places to travel in Russia Travel products Subscribe Channel link: https://t.me/+oJlZPJC-8iA4YmEy For advertising inquiries:…
03.07.2026
Subscribers
136 591
-1358 per month
ERR (% see posts)
2.0%
per day 1.3%
Reach/post
2.6K
ad reach 1.8K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
136 591
Subscriber reach
1.9%
avg % of subs who see a post
Views/post
2.6K
median 2.7K · 29 days
Posts/day
11.2
~78 per week
7d trend
-6.8%
vs prev week
Reactions/post
5.0
only 1,650 reactions, 3,642 reposts, 0 comments
Post length
300 chars
median 223 · 29 days
Posts analyzed
332
29 days
Ad reach
1.8K
24h avg
Churn / month
-1358
over the last month
Citation rate
35
citation index · 32 channels mentioned over all time
Channel age
2 years 1 month
created 13.05.2024
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel grew and which it lost subs.

180.1K149.4K118.7K88K57.4K66.9KJul 2577.7KAug 25103.8KSep 25138.8KOct 25152.5KNov 25158.9KDec 25150.7KJan 26147.4KFeb 26148.4KMar 26142.1KApr 26139.5KMay 26138.1KJun 26136.7KJul 26
Period start
66 949
Now
136 594
Net growth
+69 645
Section 04 · Mentions

Who mentions the channel and how

Citation index 35 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioners: a post from a channel with 100k subs "weighs" more than from a channel with 1k. All-time channel mentions: 32 different channels. Below — from which countries, in what format, from which channels, and in which topics.

Countries mentioning you
Russia 99.8%
Ukraine 0.0%
Belarus 0.0%
Uzbekistan 0.0%
Iran 0.0%
How they mention you
Mentioned in a separate post 100.0%
In bundles with 2-5 channels 0.0%
In bundles with 6-10 channels 0.0%
In bundles with 11+ channels 0.0%
In suspicious channels (bots) 0.8%
Size of channels mentioning you
Micro-channels (up to 1K) 10.8%
1K to 10K subs 20.5%
10K to 30K subs 19.7%
30K to 100K subs 32.5%
over 100K subs 16.6%
Topics where mentioned
Fashion & beauty 44.1%
Sales 25.9%
Interior & construction 13.0%
Marketing, PR, advertising 9.5%
Food & cooking 5.8%
Section 05 · Ad potential

How long a post generates reach

Avg ad post reach over time since publication. Helps estimate how long a placement stays relevant.

1.5K
in 12 hours
1.8K
in 24 hours
+20% vs prev
2.2K
in 48 hours
+22% vs prev
2.3K
in 72 hours
+6% vs prev
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
M-Moscow - where to go | Poster 1.2M
AWAmazing World and Travel 1.2M
Pobeda Airlines 1.1M
MDMoscow Digest 563.8K
AEAEROFLOT 525.6K
MOMoskvichka 506.1K
TUTutu 501.7K
JPYandex Travels 499.9K
SunDiscount wagon 432.9K
3|333bet.cc | Official ® 406K
PPTravel in RussiaYou 136.6K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 127, they brought 144 777 new subs. This is a different metric from the citation index above — here it's individual mention posts over the period, while that is a cumulative rating.

Period Mentions Channels Brought subscribers
Jan 2026 7 3
6 401
December 2025 0 0
5 223
November 2025 19 17
19 458
October 2025 17 17
28 207
Sep 2025 36 17
49 397
August 2025 48 16
36 091
Total mentions
127
Months of data
6
Attracted subscribers
144 777
Section 08 · Niche comparison

Where the channel ranks in its league

Took top-100 channels in category «Travel» (Russia) and compared your channel. Gray band = range for 80% of niche channels (p10-p90). Black vertical = median. Red dot = your channel.

#62/ 100
Position in niche
Channel in the bottom half of the ranking
Subscribers worse than median by 14%
158K
52.1K 136 591 — your channel 522.8K
Avg reach / post worse than median by 80%
13.2K
2K 2 597 — your channel 102.7K
Citation index worse than median by 54%
76
0 35 — your channel 1.6K
Section 09 · Strategy

What to do right now

5 priority actions ranked by expected impact. Check off and revisit this report in a month.

01

Post of the week — on Monday

Audience is most active on this day at 07:00 MSK.

Effect
Best window for an important post
02

ER below niche benchmark — rethink formats

Current ER 1.9% vs norm 7.5%. Try polls and interactive formats.

Effect
+5.6pp ER
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
04

Test polls and interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One weekly poll on a hot topic is an easy win.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Exchange posts with channels in the same segment once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit — what we can do in a few minutes using public data. To go further — run ads through us and hit your growth plan in a month.

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