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★ PromtPress Public Report · Issue № 001

Channel audit Travelata

Travelata
@travelata — Official channel of Travelata.ru. — Travelata.ru online tour store. — Find and publish tours with best prices from all tour operators. — Our VK page vk.com/travelata We don't…
02.07.2026
Subs
136 888
-415 per month
ERR (% who see posts)
6.0%
per day 3.7%
Reach/post
7.4K
ad reach 5.1K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. Subtitle shows the period it covers.

Subs
136 888
—
Subscriber reach
5.38%
avg % subs see post
Views/post
7.4K
median 7.5K · 29 days
Posts/wk
34.6
for the period
Trend 7d
-8.1%
vs previous week
Reactions/post
9.2
only 1,339 reactions, 2,150 reposts, 159 comments
Post length
425 chars.
median 341 · 29 days
Posts analyzed
145
29 days
Ad reach
5.1K
24h average
Churn / month
-415
for the last month
Citation rate
161
citation index · 347 channels mentioned ever
Channel age
10 years 1 month
created 25.05.2016
Section 02 · Content analysis

What works best

Top posts by engagement and laggards — to see what to repeat and what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained and lost subs.

145.4K141.8K138.1K134.4K130.8K131.9KJul 25134.8KAug 25137.8KSep 25140.6KOct 25141.5KNov 25142.2KDec 25140.8KJan 26142KFeb 26143.2KMar 26140.1KApr 26138KMay 26137.3KJun 26136.9KJul 26
Start of period
131 933
Now
136 888
Net growth
+4 955
Section 04 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should «live».

3.6K
in 12 hours
5.1K
in 24 hours
+42% vs prev.
5.5K
in 48 hours
+8% vs prev.
6K
in 72 hours
+10% vs prev.
Section 05 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel highlighted — see its rank among niche peers.

Channel Subs
M-Moscow - where to go | Poster 1.2M
AWAmazing World and Travel 1.2M
A«Pobeda Airlines 1.1M
MDMoscow Digest 563.8K
AEAEROFLOT 525.6K
MOMoskvichka 506.1K
TUTutu 501.7K
JPYandex Travel 499.9K
VSDiscount wagon 432.9K
3|333bet.cc | Official ® 406K
TRTravelataYou 136.9K
Section 06 · Mention dynamics

How often the channel is mentioned

Monthly we track posts in other channels that mention yours. Over the last 6 months such mentions were 3, they brought 9 317 new subs. This is a different metric from citation index above — here individual mention posts per period, there cumulative rating.

Period Mentions Channels Gained subs
Jan 2026 0 0
1 520
December 2025 1 1
5
November 2025 0 0
919
October 2025 0 0
1 161
September 2025 0 0
2 747
August 2025 2 2
2 965
Total mentions
3
Months of data
6
Attracted subs
9 317
Section 07 · Niche comparison

Where channel stands in its league

Took top-100 channels in category «Travel» (Russia) and compared your channel. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — midpoint, median. Red dot — your channel.

#61/ 100
Rank in niche
Channel in bottom half of ranking
Subs 13% below median
158K
52.1K 136 888 — your channel 522.8K
Avg reach / post 44% below median
13.2K
2K 7 370 — your channel 102.7K
Citation index better than 52% of niche
76
0 161 — your channel 1.6K
Section 08 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit next month.

01

Main post of the week — on Thursday

On this day at 19:00 MSK audience is most active.

Effect
Best window for an important post
02

Increase video posts share

Video in Telegram keeps audience longer and is better perceived by the algorithm. We recommend increasing share to 15-25%.

Effect
Video retains audience better
03

ER below niche benchmark — rethink formats

Current ER 5.38% vs norm 7.5%. Try polls & interactive formats.

Effect
+2.1pp ER
04

Systematic traffic buying

3 formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
05

Test polls & interactive formats

Posts with polls/reactions typically boost ER by +5-15%. One poll per week on a hot topic is an easy win.

Effect
+5-15% ER

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