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★ PromtPress Public Report · Issue № 001

Channel audit TRAVEL_LERKA

TRAVEL_LERKA
@travel_lerka Author's channel about interesting events and places🌏 Collaboration 👉 @travel_lerka_go_to INST: https://instagram.com/travel_lerka VK: https://vk.com/travel_lerka Registered in RKN:…
15.07.2026
Subscribers
49 825
+782 per month
ERR (% see posts)
72.0%
Per day 48.6%
Reach/post
35.6K
Ad reach 24.4K/24h
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Section 01 · Channel Snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
49 825
Subscriber reach
71.55%
Avg % of subs who see a post
Views/post
35.6K
Median 37.2K · 29 days
Posts/week
6.8
For the period
7d trend
-0.4%
vs previous week
Reactions/post
1149.9
Total 32,198 reactions, 43 reposts, 88 comments
Post length
611 chars
Median 703 · 29 days
Posts analyzed
28
29 days
Ad reach
24.4K
24h avg
Churn / month
+782
Last month
Citation rate
18
Citation index · 116 channels mentioned all time
Channel age
5 years 6 months
Created 15.01.2021
Section 02 · Content Analysis

What works best

Top posts by engagement & outsiders — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber Dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained and lost subs.

68.5K63.3K58K52.7K47.4K61.9KJul 2561.8KAug 2564.3KSep 2558.4KOct 2557.3KNov 2555.7KDec 2551.3KJan 2650.2KFeb 2650.1KMar 2650.1KApr 2649.6KMay 2649.2KJun 2650.7KJul 26
Start of period
61 854
Now
49 826
Net growth
-12 028
Section 04 · Mentions

Who mentions the channel and how

Citation index 18 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioning channels: a post from a channel with 100k subs weighs more than from a channel with 1k. Over all time, the channel was mentioned 116 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Russia 96.2%
Ukraine 0.6%
Belarus 0.0%
Uzbekistan 0.0%
Iran 0.0%
Format mentioned
Mentioned in a separate post 23.4%
In a bundle with 2-5 channels 25.3%
In a bundle with 6-10 channels 9.5%
In a bundle with 11+ channels 41.8%
In suspicious channels (bots) 21.5%
Size of channels mentioning
Micro-channels (up to 1K) 19.0%
1K–10K subs 36.1%
10K–30K subs 17.7%
30K–100K subs 22.2%
100K+ subs 5.1%
Topics mentioned
Travel 15.2%
Blogs 15.2%
News & Media 12.7%
Instagram 12.0%
Other 12.0%
Section 05 · Ad Potential

How long a post brings reach

Avg reach of ad post by time since publication. Helps estimate how long placement should 'live'.

17.6K
12h
24.4K
24h
+39% vs prev.
31.1K
48h
+27% vs prev.
36.7K
72h
+18% vs prev.
Section 06 · Competitors

Who you compete with

11 Nearby channels by topic & audience. Your channel is highlighted — see its rank among niche neighbors.

Channel Subscribers
M-Moscow - where to go | Poster 1.2M
Pobeda Airlines 1.1M
MDMoscow Digest 556.4K
AEAEROFLOT 524.9K
MOMoscow Girl 500.8K
JPYandex Travel 496.6K
TUTutu 494.1K
SunDiscount wagon 431.6K
OTOzon Travel 413.5K
JVWays to travel almost free (RU) | Vandrouki, Вандруки, вандроки — это мы 401.7K
TRTRAVEL_LERKAYou 49.8K
Section 07 · Mention Trends

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months Such mentions: 22, they brought 15 954 New subs. This is a different metric from the citation index above — here it's individual mention posts for the period, there it's cumulative rating.

Period Mentions Channels Brought subscribers
Jan 2026 3 2
3 054
December 2025 1 1
0
November 2025 0 0
2 652
October 2025 15 13
1 014
Sep 2025 1 1
543
August 2025 2 2
8 691
Total mentions
22
Months of data
6
Acquired subscribers
15 954
Section 08 · Niche Comparison

Where the channel stands in its league

Took top-100 Channels in category «Travel» (Russia) and compared your channel. Gray band: range for 80% of niche channels (p10 to p90). Black vertical: median. Red dot: your channel.

Subscribers 68% below median
153.4K
47.9K 49 825 — your channel 429.6K
Avg reach / post Better than 61% of niche
12.4K
1.7K 35 648 — your channel 120.8K
Citation index worse than median by 88%
147
0 18 — your channel 1.6K
Section 09 · Strategy

What to do right now

5 priority actions ranked by expected impact. Check off and revisit this report in a month.

01

Main post of the week — on Sunday

Audience is most active on this day at 18:00 MSK.

Effect
Best time for an important post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions typically boost ER by +5-15%. One weekly poll on a hot topic is an easy growth lever.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Swap posts with same-segment channels once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — it's a source of organic traffic.

Effect
Organic traffic source

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