PromtPress Telegram marketing
RU EN
Download PDF
★ PromtPress Public Report · Issue # 001

Channel audit Head of transport dept

Head of transport dept
@transportniytseh Per legal requirements, page added to Roskomnadzor list: www.gosuslugi.ru/snet/67ef9debbf33782c70b1ef49
18.07.2026
Subscribers
15 180
-90 per month
ERR (% see posts)
9.0%
per day 5.6%
Reach/post
1.8K
ad reach 857/24h
or just forward this page link
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. Subtitle shows the period.

Subscribers
15 180
Subscriber reach
12.17%
avg % subs see post
Views/post
1.8K
median 1.1K · 28 days
Posts/week
24.4
for the period
7d trend
+1.5%
vs previous week
Reactions/post
5.8
total 572 reactions, 1,469 reposts, 0 comments
Post length
899 chars
median 1000 · 28 days
Posts analyzed
98
28 days
Ad reach
857
24h avg
Churn / month
-90
over the last month
Citation rate
232
citation index · 829 channels mentioned all time
Channel age
5 years 5 months
created 28.01.2021
Section 02 · Content analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows months of growth vs. loss.

19.9K18.6K17.3K16.1K14.8K17.5KJul 2517.9K16.6KSep 2519.1KOct 2517.8KNov 2516.7KDec 2517.5KJan 2618.4KFeb 2618.1KMar 2617KApr 2615.4KMay 2615.3KJun 2615.2KJul 26
Period start
17 540
Now
15 180
Net growth
-2 360
Section 04 · Mentions

Who and how mentions the channel

Citation index 232 — channel popularity rating based on mentions. Considers not only count but also weight of mentioning channels: a post from a 100K sub channel weighs more than from 1K sub. All time channel was mentioned 829 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Russia 98.9%
Ukraine 0.0%
Belarus 0.0%
Uzbekistan 0.0%
Iran 0.0%
How mentioned
Mentioned in a separate post 65.5%
In bundles with 2-5 channels 21.1%
In bundles with 6-10 channels 2.1%
In bundles with 11+ channels 11.3%
In suspicious channels (bots) 10.3%
Size of channels mentioning
Micro-channels (up to 1K) 43.5%
1K–10K subs 31.4%
10K–30K subs 11.2%
30K–100K subs 12.4%
over 100K subs 1.4%
Topics mentioning
News & Media 60.0%
Transport 11.1%
Politics 5.2%
Telegram 4.7%
Blogs 4.3%
Section 05 · Ad potential

How long a post brings reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should 'live'.

736
in 12 hrs
857
in 24 hrs
+16% vs prev.
918
in 48 hrs
+7% vs prev.
1K
in 72 hrs
+10% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — you can see its place among niche neighbors.

Channel Subscribers
TICars & Point 3.5M
ABAvtomanya 1.9M
WEWENGALLBI 1M
VMVodiy Moshina Bozor 996.3K
DSDubrovsky Syndicate | Zhekich Dubrovsky 689.3K
UNUn Normal 583.6K
FIFighterbomber 521.6K
ABAuto.ru 500K
ABAVTOZAKAZ.RU 481.4K
GAGarage 481.4K
NTHead of transport deptYou 15.2K
Section 07 · Mention dynamics

How often the channel is mentioned

Monthly we record posts in other channels that mention your channel. Over the last 6 months such mentions were 231, they brought 9 095 new subs. This is a different metric from the citation index above — here it's individual mention posts per period, there it's cumulative rating.

Period Mentions Channels Brought subscribers
January 2026 52 40
2 315
December 2025 41 31
3 333
Nov 2025 36 26
11
Oct 2025 31 24
405
Sep 2025 28 25
3 024
August 2025 43 26
7
Total mentions
231
Months of data
6
Attracted subscribers
9 095
Section 08 · Niche comparison

Where channel stands in its league

Took top-100 channels in category «Transport» (Russia) and compared your channel to them. Gray band: range covering 80% of niche channels (p10 to p90). Black vertical: median. Red dot: your channel.

Subscribers 93% below median
209K
59.7K 15 180 — your channel 621.4K
Avg reach / post 87% below median
14.8K
1.3K 1 847 — your channel 123K
Citation index better than 52% of niche
95
0 232 — your channel 2.7K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Main post of the week — on Friday

Audience is most active on this day at 19:00 MSK.

Effect
Best window for important post
02

Increase share of video posts

Video in Telegram retains audience longer and is favored by the algorithm. Recommend reaching 15-25% share.

Effect
Video retains audience better
03

System traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic — easy growth lever.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Cross-post with same-segment channels once a quarter. No need daily — 2–3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit is what we can do in a few minutes based on public data. If you want to go further — run ads through us and hit your growth plan in a month.

Launch Telegram ads Contact manager
Already a client? Log in →
Link copied