PromtPress Telegram marketing
RU EN
Download PDF
★ PromtPress Public Report · Issue No. 001

Channel audit Kрыша ТурДома

Kрыша ТурДома
@tourdom Tourism news. Travel portal Tourdom.ru Advertise — @it_td Suggest news or report errors — @it_td Contact admin — @it_td Buy ads:…
10.07.2026
Subscribers
79 697
+326 per month
ERR (% see posts)
13.0%
per day 10.0%
Reach/post
10K
ad reach 8K/24h
or just share this page link
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
79 697
Subscriber reach
12.51%
avg % subs see post
Views/post
10K
median 9.7K · 29 days
Posts/day
24.4
~171 per week
7d trend
-4.9%
vs previous week
Reactions/post
86.4
total 63,259 reactions, 23,481 reposts, 14,181 comments
Post length
569 chars
median 556 · 29 days
Posts analyzed
732
29 days
Ad reach
8K
24h avg
Churn / month
+326
last month
Citation rate
472
citation index · 1,943 channels mentioned ever
Channel age
9 years 5 months
created 24.01.2017
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained or lost subs.

81K78.9K76.8K74.7K72.6K73.3KJul 2574.3KAug 2574.8KSep 2575.8KOct 2576.6KNov 2576.8KDec 2576.4KJan 2676.9KFeb 2678.4KMar 2679.6KApr 2679.2KMay 2679.3KJun 2679.6KJul 26
Start of period
73 297
Now
79 697
Net growth
+6 400
Section 04 · Mentions

Who mentions the channel and how

Citation index 472 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioners: a post from a 100k subs channel 'weighs' more than from a 1k subs channel. Over all time, the channel was mentioned by 1 943 different channels. Below — from which countries, format, channels, topics.

Countries mentioning
Russia 72.3%
China 0.1%
Ukraine 0.1%
Kazakhstan 0.0%
Uzbekistan 0.0%
Format mentioned in
Mentioned in a separate post 77.6%
In a bundle with 2-5 channels 16.0%
In a bundle with 6-10 channels 4.6%
In a bundle with 11+ channels 1.8%
In suspicious channels (bot activity) 1.0%
Size of channels mentioning
Micro-channels (up to 1K) 60.2%
1K to 10K subs 25.4%
10K to 30K subs 5.4%
30K to 100K subs 5.1%
over 100K subs 3.9%
Topics mentioned in
Travel 63.4%
News & Media 14.6%
Blogs 4.7%
Business & startups 3.3%
Politics 2.7%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should 'live'.

6K
in 12 hours
8K
in 24 hours
+33% vs prev.
9.2K
in 48 hours
+15% vs prev.
10.9K
in 72 hours
+18% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
M-Moscow - where to go | Poster 1.2M
А«Pobeda Airlines 1.1M
MDMoscow Digest 559.8K
АЭAEROFLOT 525.4K
MOMoskvichka 502.6K
RUYandex Travel 498.7K
TUTutu 497.1K
SunDiscount wagon 432.2K
SPWays to travel almost free (RU) | Vandrouki, Vandrouki, vandrouki — that's us 401.8K
OTOzon Travel 398.9K
CTKрыша ТурДомаYou 79.7K
Section 07 · Mention dynamics

How often the channel is mentioned

Monthly we record posts in other channels that mention yours. Over the last 6 months such mentions were 1 911, they brought 3 260 new subs. Different from citation index above — here individual mention posts in period, there cumulative rating.

Period Mentions Channels Brought subscribers
Jan 2026 295 127
535
December 2025 268 95
82
November 2025 267 99
354
October 2025 324 110
754
September 2025 381 130
994
August 2025 376 111
541
Total mentions
1 911
Months of data
6
Acquired subscribers
3 260
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «Travel» (Russia) and compared your channel. Gray band = range for 80% of niche channels (p10–p90). Black vertical = median. Red dot = your channel.

Subscribers worse than median by 47%
149.8K
48.1K 79 697 — your channel 427.5K
Avg reach / post worse than median by 20%
12.5K
1.7K 9 967 — your channel 112.3K
Citation index better than 62% of niche
128
0 472 — your channel 1.6K
Section 09 · Strategy

What to do right now

5 priority actions ranked by expected impact. Check them off and revisit this report in a month.

01

Main post of the week — on Monday

Audience is most active on this day at 1:00 PM MSK.

Effect
Best time for an important post
02

Increase share of video posts

Video in Telegram retains audience longer and is better perceived by the algorithm. We recommend increasing share to 15-25%.

Effect
Video retains audience better
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions typically boost ER by +5-15%. One poll per week on a hot topic is an easy win.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Exchange posts with channels in the same segment once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit — what we can do in a few minutes based on public data. If you want to go further — run ads through us and hit your growth plan in a month.

Launch ads on Telegram Contact manager
Already a client? Log in →
Link copied