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★ PromtPress Public Report · Issue № 001

Channel audit Tochka | News of Belarus

Tochka | News of Belarus
@tochkaby This is how Belarus lives Contact bot: @tochkabybot Ads: reklama@tochka.by Editorial: info@tochka.by RKN registry: https://clck.ru/3FjaNQ
08.06.2026
Subscribers
14 818
+1391 per month
ERR (% see posts)
26.0%
daily 21.1%
Reach/post
3.9K
ad reach 3.1K/24h
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Section 01 · Channel Snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle under the number shows the period it was calculated for.

Subscribers
14 818
Subs reach
25.99%
avg % subs see post
Views/post
3.9K
median 3.9K · 29 days
Posts/day
13.0
~91 per week
7d trend
-0.2%
vs previous week
Reactions/post
30.0
11,657 reactions, 5,322 reposts, 0 comments
Post length
359 chars.
median 349 · 29 days
Posts analyzed
388
29 days
Ad reach
3.1K
24h avg
Churn / month
+1391
last month
Citations
82
Citation index · 261 channels mentioned ever
Channel age
4 years 2 months
created 20.03.2022
Section 02 · Content Analysis

What works best

Top posts by engagement & underperformers — to see what to repeat and what to drop.

Section 03 · Subscriber Dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained and lost subs.

15.4K14.4K13.3K12.3K11.3K11.6KJun 2511.7KJul 2511.8KAug 2511.9KSep 2512KOct 2512.1KNov 2512.2KDec 2512.2KJan 2612.2KFeb 2612.2KMar 2612.3KApr 2613KMay 2614.5KJun 26
Period start
11 627
Now
14 817
Net growth
+3 190
Section 04 · Mentions

Who mentions the channel & how

Citation index 82 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioning channels: a post from a 100k subs channel 'weighs' more than from a 1k subs channel. Over all time, the channel was mentioned 261 different channels. Below: countries, format, source channels, topics.

Countries mentioning
Belarus 83.0%
Russia 13.4%
Ukraine 1.2%
Kazakhstan 0.2%
Kyrgyzstan 0.1%
Format of mentions
Mentioned in a separate post 14.5%
In a bundle of 2-5 channels 51.8%
In a bundle of 6-10 channels 22.2%
In a bundle with 11+ channels 11.5%
In suspicious channels (bots) 0.0%
What size channels mention
Micro-channels (up to 1K) 26.5%
1K–10K subs 13.1%
10K–30K subs 13.4%
30K–100K subs 44.4%
over 100K subs 2.7%
Topics mentioned in
News & Media 84.5%
Blogs 4.8%
Politics 2.9%
Art 2.9%
Other 1.6%
Section 05 · Ad Potential

How long a post brings reach

Avg reach of ad post by time since publication. Helps estimate how long a placement stays relevant.

2.4K
12h
3.1K
24h
+29% vs prev.
3.4K
48h
+10% vs prev.
3.7K
72h
+10% vs prev.
Section 06 · Competitors

Who you compete with

11 Nearest channels by topic & audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
NLNEXTA Live 764.9K
MGMinsk. Main! 216.4K
ONOnliner 148.4K
Z|Mirror | News 108.6K
BEBELTA 80.5K
B&WEmergency Belarus | What's Happening? 75K
MLMinsk Live 72.8K
PBOverheard Belarus 58.2K
BGBelarus Галоўнае 56.8K
GGGomel. Main! 56K
T|Tochka | News of BelarusYou 14.8K
Section 07 · Mention Trends

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 349, they brought 724 new subs. Different from citation index above — here: individual mention posts in period, there: cumulative rating.

Period Mentions Channels Brought subs
December 2025 100 14
55
Nov 2025 112 13
120
Oct 2025 54 9
92
September 2025 43 15
144
August 2025 18 7
158
July 2025 22 6
155
Total mentions
349
Months of data
6
Acquired subs
724
Section 08 · Niche Comparison

Where the channel stands in its league

Took top-100 Channels in category «News & Media» (Belarus) and compared your channel. Gray band shows range for 80% of niche channels (p10 to p90). Black vertical line is median. Red dot is your channel.

#71/ 100
Rank in niche
Channel in the bottom half of the ranking
Subscribers 25% below median
19.9K
5.2K 14 818 — your channel 67.6K
Avg reach / post worse than median by 4%
4K
746 3 852 — your channel 15.9K
Citation index 1% below median
82
0 82 — your channel 969
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Main post of the week — on Tuesday

On this day at 12:00 MSK audience is most active.

Effect
Best time for key posts
02

Increase share of video posts

Video in Telegram retains audience longer and is better perceived by the algorithm. We recommend increasing share to 15-25%.

Effect
Video retains audience better
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs.
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by 5-15%. One weekly poll on a hot topic is an easy growth lever.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts quarterly with same-segment channels. 2-3 collabs give relevant growth — no need daily.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit is what we can do in minutes based on public data. If you want to go further — run ads through us and close your growth plan in a month.

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