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★ PromtPress Public Report · Issue # 001

Channel audit Журнал Соль

Журнал Соль
@thesaltmagazine The brightest food channel Questions & collab: @AlisaBrooks Ads: @MarketingSol RKN: https://clck.ru/3RBMKy
09.07.2026
Subs
146 222
-1275 per month
ERR (% see posts)
25.0%
daily 19.4%
Reach/post
35.3K
ad reach 28.3K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle shows the period.

Subs
146 222
—
Subscriber reach
24.17%
avg % subs see post
Views/post
35.3K
median 36.3K · 29 days
Posts/week
30.5
for period
7d trend
-3.3%
vs previous week
Reactions/post
0.0
2 reactions, 20,260 reposts, 204 comments
Post length
627 chars
median 598 · 29 days
Posts analyzed
128
29 days
Ad reach
28.3K
24h avg
Churn / month
-1275
last month
Citation rate
416
citation index · 1,571 channels mentioned ever
Channel age
8 years 9 months
created 09.10.2017
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart over the year. Key months show exact subscriber count. See which months gained or lost subs.

162.4K157.9K153.5K149.1K144.6K159.4KJul 25158.2KAug 25158.1KSep 25156.8KOct 25158.5KNov 25158.3KDec 25158.8KJan 26151.9KFeb 26150.8KMar 26156KApr 26150.6KMay 26147.1KJun 26146.6KJul 26
Period start
159 385
Now
146 225
Net growth
-13 160
Section 04 · Mentions

Who mentions the channel and how

Citation index 416 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioners: a post from a 100k subs channel weighs more than from a 1k subs channel. All time the channel was mentioned 1 571 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Russia 97.6%
Kazakhstan 0.2%
Ukraine 0.1%
Uzbekistan 0.1%
Belarus 0.0%
Mention format
Mentioned in a separate post 31.8%
In a bundle with 2-5 channels 12.3%
In a bundle with 6-10 channels 17.4%
In a bundle with 11+ channels 38.5%
In suspicious channels (bot-driven) 24.7%
Size of channels mentioning
Micro-channels (up to 1K) 15.0%
1K–10K subs 24.1%
10K–30K subs 29.2%
30K–100K subs 26.1%
over 100K subs 5.6%
Topics mentioning
Food & cooking 24.3%
News & Media 15.4%
Business & startups 9.3%
Educational 8.5%
Politics 7.5%
Section 05 · Ad potential

How long a post generates reach

Avg ad post reach over time since publication. Helps estimate how long a placement should «live».

25.1K
12h
28.3K
24h
+13% vs prev.
32.6K
48h
+15% vs prev.
34.4K
72h
+5% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subs
KRCooking Recipes Salads 🧑‍🍳 995.6K
FriPyaterochka 776.5K
🎂M🎂 Mom's Recipes 😋 680.8K
A|Air Fryer | Recipes 593.3K
MonSimple Recipes 586.9K
KRRecipe book 559K
CNKitchen Inside Out 532.5K
VITasty & cheap 🥘 487.7K
CICHIZHIK 485.1K
SunEveryday Recipes 461.5K
LSЖурнал СольYou 146.2K
Section 07 · Mention dynamics

How often the channel is mentioned

Monthly we track posts in other channels that mention yours. Over the last 6 months such mentions were 279, they brought 29 208 new subs. This is a different metric from the citation index above — here it's individual mention posts in the period, there it's cumulative rating.

Period Mentions Channels Brought subs
Jan 2026 50 39
202
December 2025 28 22
4 050
November 2025 29 22
4 048
October 2025 57 35
3 430
September 2025 62 38
5 549
August 2025 53 40
11 929
Total mentions
279
Months of data
6
Attracted subs
29 208
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «Food & cooking» (Russia) and compared your channel against them. Gray band shows the range for 80% of niche channels (p10 to p90). Black vertical line is median. Red dot is your channel.

#84/ 100
Position in niche
Channel in the lower half of the ranking
Subs 30% below median
210.3K
70.4K 146 222 — your channel 567.7K
Avg reach / post better than 84% of niche
8.7K
1.3K 35 336 — your channel 51.6K
Citation index 66% below median
1.2K
5 416 — your channel 3.3K
Section 09 · Strategy

What to do right now

5 priority actions ranked by expected impact. Check off and revisit this report in a month.

01

Top post of the week — on Monday

Audience is most active on this day at 16:00 MSK.

Effect
Best window for an important post
02

Increase video post share

Video in Telegram holds audience longer and is favored by the algorithm. Aim for 15-25%.

Effect
Video holds audience better
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions typically boost ER by +5-15%. One weekly poll on a hot topic is an easy growth lever.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Exchange posts with channels in the same segment once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit is what we can do in a few minutes based on public data. If you want to go further — run ads through us and close your growth plan in a month.

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