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★ PromtPress Public Report · Issue № 001

Channel audit T H E . P U H

T H E . P U H
@thepuhshop Brand of stylish women's clothing Capsule collections • Designed in Korea To order: @thepuh_1 Bolshoy Gnezdnikovsky Lane, 3 TC «Riviera» Avtozavodskaya St, 18 6/23
09.07.2026
Subscribers
49 940
+343 per month
ERR (% who see posts)
4.0%
daily 2.8%
Reach/post
2K
ad reach 1.4K/24h
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Section 01 · Channel Snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle under the number shows the period it covers.

Subscribers
49 940
—
Subs reach
3.96%
avg % subs see post
Views/post
2K
median 2K · 29 days
Posts/week
45.7
for period
7d trend
-3.3%
vs previous week
Reactions/post
19.1
total 3,638 reactions, 809 reposts, 0 comments
Post length
418 chars
median 434 · 29 days
Posts analyzed
190
29 days
Ad reach
1.4K
24h avg
Churn / month
+343
last month
Citation rate
2 202
citation index · 2,836 channels mentioned ever
Channel age
4 years 5 months
created 21.01.2022
Section 02 · Content Analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber Dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows months of growth vs. loss.

60.8K56.8K52.8K48.9K44.9K46.2KJul 2546.3KAug 2546.4KSep 2546.8KOct 2547.4KNov 2547.9KDec 2547.8KJan 2647.9KFeb 2648.6KMar 2648.9KApr 2648.2KMay 2649.3KJun 2649.7KJul 26
Period start
46 217
Now
49 940
Net growth
+3 723
Section 04 · Mentions

Who mentions the channel and how

Citation index 2 202 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioners: a post from a channel with 100k subs weighs more than from a channel with 1k. All time channel was mentioned 2 836 different channels. Below: countries, format, source channels, and topics.

Countries mentioning
Russia 98.7%
Ukraine 0.2%
Uzbekistan 0.1%
Belarus 0.0%
Kyrgyzstan 0.0%
Format mentioned in
Mentioned in a separate post 93.0%
In a bundle with 2-5 channels 6.9%
In a bundle with 6-10 channels 0.0%
In a bundle with 11+ channels 0.0%
In suspicious channels (cheating) 1.2%
Size of channels mentioning
Micro-channels (up to 1K) 7.8%
1K–10K subs 32.7%
10K–30K subs 19.1%
30K–100K subs 22.1%
over 100K subs 18.3%
Topics mentioned in
News & Media 25.6%
Fashion & Beauty 25.1%
Esoterics 5.5%
Humor & entertainment 4.7%
Health & Fitness 4.2%
Section 05 · Ad Potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should 'live'.

952
12h
1.4K
24h
+47% vs prev.
1.8K
48h
+29% vs prev.
1.8K
72h
+2% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel highlighted — shows its place among niche neighbors.

Channel Subscribers
ZYGolden Apple 1.1M
HHFound on Wildberries 635.3K
MIMIXIT.RU 614.6K
M|Manicure | Nails 573.8K
HHWildberries / WB finds 537.2K
EMElena Mixit 521.6K
GDFace gymnastics 472.5K
PMFashion | Trends 437.6K
PRPrimebery 398.9K
HWWB|OZON finds 393.5K
THT H E . P U HYou 49.9K
Section 07 · Mention Dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 1 086, they brought 6 278 new subs. This is a different metric from the citation index above — here, individual mention posts for the period, while there it's a cumulative rating.

Period Mentions Channels Brought subs
January 2026 122 112
1 178
December 2025 234 229
711
Nov 2025 234 210
1 368
Oct 2025 122 118
927
September 2025 149 141
1 199
August 2025 225 217
895
Total mentions
1 086
Months in data
6
Acquired subs
6 278
Section 08 · Niche Comparison

Where the channel stands in its league

Took top-100 channels in category "Fashion & Beauty» (Russia) and saw how your channel compares. Gray band — range covering 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

Subscribers 71% below median
171.1K
58.4K 49 940 — your channel 512.2K
Avg reach / post 85% below median
13.4K
836 1 980 — your channel 109.1K
Citation index better than 90% of niche
136
0 2 202 — your channel 2.4K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check them off and revisit this report in a month.

01

Main post of the week — on Monday

Audience is most active on this day at 21:00 MSK.

Effect
Best window for an important post
02

ER below niche benchmark — rethink formats

Current ER 3.96% vs norm 5.5%. Try polls and interactive formats.

Effect
+1.5pp ER
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
04

Test polls and interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic — easy growth lever.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts quarterly with same-segment channels. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

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