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★ PromtPress Public Report · Issue № 001

Channel audit T H E . P U H . M E N

T H E . P U H . M E N
@thepuhmen Men's clothing brand. 📍 Moscow, Bolshoy Gnezdnikovsky Lane, 3 10:00 – 21:00 Order online: @puh_admin Collaboration: @pr_thepuh
09.07.2026
Subscribers
11 383
+531 per month
ERR (% see posts)
6.0%
daily 3.1%
Reach/post
638
ad reach 358/24h
or just forward the link to this page
Section 01 · Channel snapshot

Key channel metrics

Each card — a separate channel health indicator. Subtitle shows the period it covers.

Subscribers
11 383
—
Subscriber reach
5.6%
avg % subs see post
Views/post
638
median 640 · 29 days
Posts/wk
31.3
over period
7d trend
+17.8%
vs previous week
Reactions/post
3.2
total 416 reactions, 282 reposts, 0 comments
Post length
226 chars
median 226 · 29 days
Posts analyzed
131
29 days
Ad reach
358
24h avg
Churn / month
+531
last month
Citation rate
717
citation index · 1,777 channels mentioned ever
Channel age
3 years 1 month
created 01.06.2023
Section 02 · Content analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained or lost subs.

13.2K12.6K11.9K11.3K10.6K12.8KJul 2512.6KAug 2511.8KSep 2511.8KOct 2511.8KNov 2511.6KDec 2511.4KJan 2611.3KFeb 2611.2KMar 2611.3KApr 2611KMay 2610.9KJun 2611.2KJul 26
Period start
12 842
Now
11 384
Net growth
-1 458
Section 04 · Mentions

Who and how mentions the channel

Citation index 717 — channel popularity rating based on mentions. Considers not only count but also weight of mentioning channels: a post from a 100k subs channel weighs more than from a 1k subs channel. All-time mentions: 1 777 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Russia 97.8%
Ukraine 0.3%
Uzbekistan 0.2%
Belarus 0.0%
Ethiopia 0.0%
Mention format
Mentioned in a separate post 90.1%
In collections with 2-5 channels 9.9%
In collections with 6-10 channels 0.0%
In collections with 11+ channels 0.0%
In suspicious channels (bot activity) 0.8%
Size of channels mentioning
Micro-channels (up to 1K) 6.6%
1–10K subs 31.8%
10–30K subs 26.7%
30–100K subs 21.7%
over 100k subs 13.1%
Mention topics
News & Media 17.5%
Fashion & Beauty 12.4%
Transport 10.1%
Psychology 8.8%
Humor & entertainment 6.9%
Section 05 · Ad potential

How long a post brings reach

Avg reach of ad post by time since publication. Helps estimate how long a placement stays relevant.

264
12h
358
24h
+36% vs prev.
451
48h
+26% vs prev.
510
72h
+13% vs prev.
Section 06 · Competitors

Who you compete with 

11 nearest channels by topic and audience. Your channel is highlighted — see its place among niche neighbors.

Channel Subscribers
ZYGolden Apple 1.1M
HHFound on Wildberries 635.3K
MIMIXIT.RU 614.6K
M|Manicure | Nails 573.8K
HHFinds on Wildberries / WB 537.2K
EMElena Mixit 521.6K
GDFace gymnastics 472.5K
PMFashion | Trends 437.6K
PRPrimebery 398.9K
HWWB|OZON finds 393.5K
THT H E . P U H . M E NYou 11.4K
Section 07 · Mention dynamics

How often the channel is mentioned

Each month we track posts in other channels that mention yours. Over the last 6 months such mentions were 108, they brought 919 new subs. This is a different metric from the citation index above — here it's individual mention posts over the period, there it's a cumulative rating.

Period Mentions Channels Brought subscribers
January 2026 1 1
129
December 2025 5 3
63
Nov 2025 7 4
98
Oct 2025 70 69
365
September 2025 18 18
225
August 2025 7 7
39
Total mentions
108
Months in data
6
Acquired subscribers
919
Section 08 · Niche comparison

Where channel stands in its league

Took top-100 channels in category "Fashion & Beauty» (Russia) and compared your channel. Gray band: range where 80% of niche channels fall (p10 to p90). Black vertical: median. Red dot: your channel.

Subscribers 93% below median
171.1K
58.4K 11 383 — your channel 512.2K
Avg reach / post 95% below median
13.4K
836 638 — your channel 109.1K
Citation index better than 67% of niche
136
0 717 — your channel 1.9K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Top post of the week — on Thursday

Audience is most active on this day at 18:00 MSK.

Effect
Best window for an important post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One weekly poll on a hot topic is an easy growth lever.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Exchange posts with channels in the same segment once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — it's a source of organic traffic.

Effect
Organic traffic source

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