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★ PromtPress Public Report · Issue # 001

Channel audit Magic of a Cozy Home

Magic of a Cozy Home
@thehomeest ✨Cozy and calm here✨ •aesthetic home decor picks •inspiring space organization ideas •find stylish stuff & review Questions: @Fvr_yg
08.07.2026
Subscribers
33 686
-310 per month
ERR (% see posts)
5.0%
per day 2.6%
Reach/post
1.6K
ad reach 867/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle under the number shows the period it covers.

Subscribers
33 686
—
Subscriber reach
4.88%
avg % of subs see post
Views/post
1.6K
median 1.7K · 29 days
Posts/week
16.5
over period
7d trend
+8.3%
vs previous week
Reactions/post
22.0
total 1,517 reactions, 527 reposts, 102 comments
Post length
574 chars
median 498 · 29 days
Posts analyzed
69
29 days
Ad reach
867
24h avg
Churn / month
-310
last month
Citation rate
973
citation index · 2,469 channels mentioned ever
Channel age
4 years 3 months
created 22.03.2022
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained or lost subs.

40.2K36K31.9K27.7K23.5K24.8KJul 2527.3KAug 2530.3KSep 2536.6KOct 2535.6KNov 2537.3KDec 2537.5KJan 2637.4KFeb 2636.4KMar 2635.1KApr 2634.4KMay 2634.1KJun 2633.7KJul 26
Period start
24 839
Now
33 686
Net growth
+8 847
Section 04 · Mentions

Who and how mentions the channel

Citation index 973 — channel popularity rating based on mentions. Considers not only count but also mentioner weight: a post from a 100k subs channel weighs more than from 1k subs. All time channel was mentioned 2 469 different channels. Below — from which countries, in what format, from which channels, and in which topics.

Countries mentioning
Russia 98.8%
Belarus 0.1%
Ukraine 0.1%
Uzbekistan 0.1%
Kazakhstan 0.0%
Format of mentions
Mentioned in a separate post 86.5%
In a collection of 2-5 channels 13.5%
In a collection of 6-10 channels 0.0%
In a collection with 11+ channels 0.0%
In suspicious channels (cheating) 0.3%
What size channels mention
Micro-channels (up to 1K) 1.9%
1K to 10K subs 58.9%
10K to 30K subs 26.3%
30K to 100K subs 9.8%
over 100K subs 3.1%
Topics of mentions
Interior & construction 15.9%
News & Media 14.6%
Handicrafts 10.2%
Food & cooking 8.1%
Educational 7.0%
Section 05 · Ad potential

How long a post brings reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should 'live'.

608
in 12 hours
867
in 24 hours
+43% vs prev.
1.1K
in 48 hours
+27% vs prev.
1.1K
in 72 hours
+4% vs prev.
Section 06 · Competitors

Who you compete with 

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
DДDOMEO. ДИЗАЙН | РЕМОНТ | НЕДВИЖИМОСТЬ 530.5K
PLPlanirovo4ka 453.6K
AIInterior & decor 450K
MKMy Apartment 427.9K
MSWise Builder 410.2K
LKFavorite apartment 408.6K
GFGC FSK 378.1K
PRProNedvizhka 377.5K
USSmart Builder 353.9K
PIPIK 337.3K
MUMagic of a Cozy HomeYou 33.7K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions 958, they brought 15 791 new subs. This is a different metric from the citation index above — here it's individual mention posts over the period, there it's a cumulative rating.

Period Mentions Channels Brought subscribers
Jan 2026 1 1
641
December 2025 38 37
860
Nov 2025 69 68
1 917
Oct 2025 243 232
1 284
September 2025 381 349
7 900
August 2025 226 218
3 189
Total mentions
958
Months in data
6
Attracted subscribers
15 791
Section 08 · Niche comparison

Where channel ranks in its league

Took top-100 channels in category «Interior & construction» (Russia) and compared your channel. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

Subscribers 69% below median
109.2K
30.4K 33 686 — your channel 435.2K
Avg reach / post 74% below median
6.2K
1.4K 1 644 — your channel 26.1K
Citation index better than 62% of niche
518
0 973 — your channel 2.5K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and come back in a month.

01

Main post of the week — on Thursday

On this day and at 18:00 MSK audience is most active.

Effect
Best window for an important post
02

ER below niche benchmark — rethink formats

Current ER 4.88% vs norm 5.5%. Try polls and interactive formats.

Effect
+0.6pp ER
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls and interactive formats

Posts with polls/reactions usually give +5-15% ER. One poll per week on a hot topic — easy growth point.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Cross-post with channels in the same segment once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit is what we can do in a few minutes based on public data. If you want to go further — run ads through us and hit your growth plan in a month.

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