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★ PromtPress Public Report · Issue # 001

Channel audit Decoroom | дом, интерьер, находки

Decoroom | дом, интерьер, находки
@thedekoroom Creating home coziness. Ads — @maxim1303 RKN Registry: https://rknn.link/Ju
01.07.2026
Subscribers
59 916
-391 per month
ERR (% see posts)
6.0%
daily 2.4%
Reach/post
3K
ad reach 1.4K/24h
or just forward this page link
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
59 916
Subscriber reach
5.08%
avg % subs see post
Views/post
3K
median 3.2K · 29 days
Posts/week
10.7
over period
7d Trend
+10.1%
vs previous week
Reactions/post
23.4
total 1,055 reactions, 440 reposts, 0 comments
Post length
197 chars
median 104 · 29 days
Posts analyzed
45
29 days
Ad Reach
1.4K
24h avg
Churn / month
-391
last month
Quotability
103
citation index · 64 channels mentioned all time
Channel age
4 years 8 months
created 01.11.2021
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel grew and which it lost subs.

68.2K66K63.7K61.5K59.2K67KJul 2566.3KAug 2566.6KSep 2566KOct 2565.5KNov 2564.8KDec 2563.9KJan 2662.9KFeb 2661.8KMar 2661KApr 2660.7KMay 2660.3KJun 2659.9KJul 26
Period start
66 967
Now
59 915
Net Growth
-7 052
Section 04 · Mentions

Who mentions the channel and how

Citation index 103 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioning channels: a post from a 100k subs channel "weighs" more than from a 1k subs channel. Over all time, the channel was mentioned 64 different channels. Below: countries, format, source channels, topics.

Countries mentioning you
Russia 93.1%
Ukraine 0.0%
Belarus 0.0%
Uzbekistan 0.0%
Iran 0.0%
How they mention you
Mentioned in a separate post 93.4%
In collections with 2-5 channels 4.3%
In collections with 6-10 channels 0.3%
In collections with 11+ channels 2.0%
In suspicious channels (bot activity) 0.0%
Size of channels mentioning you
Micro-channels (up to 1K) 5.4%
1K–10K subs 2.3%
10K–30K subs 8.3%
30K–100K subs 46.0%
over 100K subs 38.0%
Mentioned in topics
Interior & construction 29.7%
Nature 22.0%
News & Media 16.9%
Family & Kids 10.3%
Humor & Entertainment 6.9%
Section 05 · Ad potential

How long a post generates reach

Avg ad post reach over time since publication. Helps estimate how long a placement should 'live'.

1.1K
12h
1.4K
24h
+27% vs prev.
1.7K
48h
+21% vs prev.
1.8K
72h
+8% vs prev.
Section 06 · Competitors

Who you compete with

11 closest channels by topic & audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
DOMEO. ДИЗАЙН | РЕМОНТ | НЕДВИЖИМОСТЬ 527.4K
PLLayout 454.5K
AIInterior & decor 450.8K
MCMy Apartment 428.3K
MSWise Builder 410.7K
PAFavorite Apartment 409.4K
GFGC FSK 377.8K
PRProRealty 375.5K
USSmart Builder 354.2K
PIPIK 338.8K
D|Decoroom | дом, интерьер, находкиYou 59.9K
Section 07 · Mention trends

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 13, they brought 1 933 new subs. This is a different metric from the citation index above — here it's individual mention posts over the period, there it's a cumulative rating.

Period Mentions Channels Brought subscribers
Jan 2026 1 1
126
December 2025 2 2
245
Nov 2025 1 1
211
Oct 2025 3 2
183
September 2025 3 2
205
August 2025 3 3
963
Total mentions
13
Months of data
6
Attracted subscribers
1 933
Section 08 · Niche Comparison

Where the channel stands in its league

Took top-100 channels in category "Interior & construction» (Russia) and compared your channel. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#93/ 100
Rank in niche
Channel in the lower half of the ranking
Subscribers worse than median by 45%
109.9K
30.4K 59 916 — your channel 436.6K
Avg Reach / post worse than median by 54%
6.5K
1.4K 3 045 — your channel 26.5K
Citation index worse than median by 79%
492
0 103 — your channel 2.5K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Top post of the week — on Monday

Audience is most active on this day at 16:00 MSK.

Effect
Best time for key posts
02

Increase video posts share

Video in Telegram holds audience longer and is favored by the algorithm. We recommend a share of 15-25%.

Effect
Video retains audience better
03

ER below niche benchmark — rethink formats

Current ER 5.08% vs norm 5.5%. Try polls and interactive formats.

Effect
+0.4pp ER
04

Systematic Traffic Buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
05

Test polls and interactive formats

Posts with polls/reactions usually give +5-15% to ER. One poll per week on a hot topic — easy growth point.

Effect
+5-15% ER

Want this done by PromtPress?

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