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★ PromtPress Public Report · Issue № 001

Channel audit The Blueprint

The Blueprint
@theblueprintru Main channel of The Blueprint — independent magazine on fashion, beauty, and modern culture Site: theblueprint.ru Email: smm@theblueprint.ru Ads: adv@theblueprint.ru Shows:…
09.07.2026
Subscribers
94 151
+2012 per month
ERR (% see posts)
7.0%
daily 3.9%
Reach/post
6.7K
ad reach 3.7K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
94 151
Subscriber reach
7.16%
avg % subs see post
Views/post
6.7K
median 5.6K · 29 days
Posts/day
10.3
~72 per week
7d trend
-21.3%
vs previous week
Reactions/post
51.7
15,674 reactions, 7,991 reposts, 188 comments
Post length
472 chars
median 420 · 29 days
Posts analyzed
303
29 days
Ad reach
3.7K
24h avg
Churn / month
+2012
last month
Citation rate
1 194
citation index · 3,471 channels mentioned ever
Channel age
8 years 3 months
created 02.04.2018
Section 02 · Content analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel gained and which it lost subs.

96.2K92.6K88.9K85.3K81.6K82.8KJul 2583.7KAug 2584.3KSep 2585.5KOct 2586.3KNov 2586.9KDec 2587.6KJan 2689KFeb 2690.2KMar 2691.2KApr 2691.2KMay 2691.7KJun 2692.6KJul 26
Start date
82 780
Now
94 151
Net growth
+11 371
Section 04 · Mentions

Who mentions the channel and how

Citation index 1 194 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioners: a post from a 100k subs channel weighs more than from a 1k subs channel. All-time channel mentions: 3 471 different channels. Below: countries, format, sources, topics.

Countries mentioning
Russia 95.8%
Ukraine 0.3%
Kazakhstan 0.1%
Belarus 0.1%
Uzbekistan 0.0%
Mention format
Mentioned in a separate post 61.1%
In collections with 2-5 channels 33.7%
In a collection of 6-10 channels 3.0%
In collections with 11+ channels 2.2%
In suspicious channels (bots) 0.4%
Size of channels mentioning
Micro-channels (under 1K) 24.2%
1K–10K subs 36.1%
10K–30K subs 15.7%
30K–100K subs 19.7%
over 100K subs 4.3%
Mention topics
Fashion & Beauty 31.3%
News & Media 14.7%
Blogs 10.1%
Art 7.2%
Video & movies 4.5%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement stays relevant.

2.9K
12h
3.7K
24h
+28% vs prev.
4.7K
48h
+27% vs prev.
5K
72h
+5% vs prev.
Section 06 · Competitors

Who you compete with 

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche neighbors.

Channel Subscribers
ZYGolden Apple 1.1M
HHFound on Wildberries 635.3K
MIMIXIT.RU 614.6K
M|Manicure | Nails 573.8K
HHFinds on Wildberries / WB 537.2K
EMElena Mixit 521.6K
GDFace gymnastics 472.5K
PMFashion | Trends 437.6K
PRPrimebery 398.9K
HWWB|OZON finds 393.5K
TBThe BlueprintYou 94.2K
Section 07 · Mention trends

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions 813, they brought 6 542 new subs. Different from citation index above — here individual mention posts per period, there cumulative rating.

Period Mentions Channels Subs acquired
January 2026 149 89
1 470
December 2025 174 121
965
Nov 2025 106 77
1 327
Oct 2025 124 87
875
September 2025 130 96
1 307
August 2025 130 99
598
Total mentions
813
Months of data
6
Subs attracted
6 542
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «Fashion & Beauty» (Russia) and compared your channel. Gray band = 80% of niche channels (p10-p90). Black vertical = median. Red dot = your channel.

Subscribers 45% below median
171.1K
58.4K 94 151 — your channel 512.2K
Avg reach / post 50% below median
13.4K
836 6 742 — your channel 109.1K
Citation index better than 82% of niche
136
0 1 194 — your channel 1.9K
Section 09 · Strategy

What to do right now

5 priority actions ranked by expected impact. Check off and revisit this report in a month.

01

Top post of the week — on Sunday

Audience is most active on this day at 14:00 MSK.

Effect
Best window for an important post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually boost ER by 5-15%. One weekly poll on a hot topic — easy growth lever.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Exchange posts with same-segment channels once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — organic traffic source.

Effect
Organic traffic source

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