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★ PromtPress Public Report · Issue # 001

Channel audit Dasha’s notes | люди и смыслы

Dasha’s notes | люди и смыслы
@technohumanist I'm Dasha Zolotukhina, HR Director at Yandex, a techno-humanist. At Yandex I also develop educational and social projects. I write about managing yourself and teams, creativity, meaning, and technology.…
14.07.2026
Subscribers
37 063
+95 per month
ERR (% see posts)
29.0%
per day 10.9%
Reach/post
10.8K
ad reach 4K/24h
or just share this page link
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
37 063
Subs reach
29.18%
avg % subs see post
Views/post
10.8K
median 11.3K · 9 days
Posts/week
2.3
for period
7d trend
no data for period
Reactions/post
369.3
total 1,108 reactions, 194 reposts, 14 comments
Post length
936 chars.
median 999 · 9 days
Posts analyzed
3
9 days
Ad reach
4K
24h avg
Churn / month
+95
last month
Citation rate
119
citation index · 599 channels mentioned all time
Channel age
4 years 4 months
created 12.03.2022
Section 02 · Content analysis

What works best

Top posts by engagement & underperformers — to see what to repeat and what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Yearly subscriber growth chart. Key months show exact subscriber count. Shows which months the channel grew and which it lost subs.

38.2K36.2K34.3K32.3K30.4K31KJul 2531.2KAug 2533.2KSep 2534.1KOct 2534.2KNov 2535.2KDec 2535.2KJan 2635.7KFeb 2636.4KMar 2636.2KApr 2636.1KMay 2636KJun 2637KJul 26
Start of period
31 010
Now
37 064
Net growth
+6 054
Section 04 · Mentions

Who mentions the channel and how

Citation index 119 — channel popularity rating based on mentions. Considers both mention count and weight of mentioning channels: a post from a 100k subs channel weighs more than from a 1k subs channel. All time channel mentions: 599 different channels. Below: countries, format, channels, topics.

Countries mentioning
Russia 93.6%
Belarus 1.4%
Uzbekistan 0.3%
Ukraine 0.0%
Iran 0.0%
Format of mentions
Mentioned in a separate post 38.3%
In collections with 2-5 channels 50.7%
In collections with 6-10 channels 7.5%
In collections with 11+ channels 3.4%
In dubious channels (bot-driven) 0.9%
Size of channels mentioning
Micro-channels (up to 1K) 40.8%
1K–10K subs 31.7%
10K–30K subs 17.7%
30K–100K subs 7.4%
over 100K subs 2.3%
Topics of mentions
Blogs 19.5%
Career 15.8%
Business & startups 14.5%
Marketing, PR, advertising 11.7%
Tech 5.3%
Section 05 · Ad potential

How long a post generates reach

Avg ad reach by time since publication. Helps estimate how long a placement stays relevant.

3.7K
in 12 hours
4K
in 24 hours
+8% vs prev.
4.4K
in 48 hours
+10% vs prev.
5K
in 72 hours
+15% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — you can see its position among niche peers.

Channel Subscribers
TMMy feed trends 2.5M
MOIce cream 1.7M
OKOkay 1.6M
ERSearch 1.5M
TRTrending 1.2M
TBTrends by Russia 1.1M
KVCustomer is always right 1.1M
TZSet trends 1M
AVGTrending today 1M
TVTrend or leave 990K
DNDasha’s notes | люди и смыслыYou 37.1K
Section 07 · Mention trends

How often the channel is mentioned

Monthly we track posts in other channels that mention yours. Over the last 6 months such mentions were 210, they brought 5 574 new subs. This is a different metric from citation index above — here individual mention posts per period, there cumulative rating.

Period Mentions Channels Brought subs
Jan 2026 33 24
745
December 2025 30 26
351
November 2025 22 15
1 044
October 2025 40 28
421
September 2025 33 24
972
August 2025 52 47
2 041
Total mentions
210
Months of data
6
Acquired subs
5 574
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «Marketing, PR, advertising» (Russia) and compared your channel. Gray band: range where 80% of niche channels fall (p10-p90). Black vertical: median. Red dot: your channel.

Subscribers 74% below median
144.6K
40.9K 37 063 — your channel 1.2M
Avg reach / post 19% below median
13.4K
11 10 814 — your channel 56.2K
Citation index 42% below median
204
0 119 — your channel 3.3K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check them off and revisit this report in a month.

01

Post more often

Now 2.3 posts/week. Active channels do 7-10. Consistency is key to retention.

Effect
Consistency beats volume
02

Top post of the week — on Friday

Audience is most active on this day at 11:00 MSK.

Effect
Best window for an important post
03

Increase video post share

Video in Telegram holds audience longer and is better perceived by the algorithm. Recommend increasing share to 15-25%.

Effect
Video retains audience better
04

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs.
05

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic — easy growth lever.

Effect
+5-15% ER

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