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★ PromtPress Public Report · Issue # 001

Channel audit DOMOVOY

DOMOVOY
@tddomovoy Vote for channel: https://t.me/tddomovoy?boost Wide selection of home goods, share comfort secrets and inspire ideas! When home is good✨ Site: https://tddomovoy.ru/ Registry…
01.07.2026
Subscribers
103 069
-31 per month
ERR (% see posts)
12.0%
per day 5.4%
Reach/post
11.5K
ad reach 5.6K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card — a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
103 069
—
Subscriber reach
11.14%
avg % of subs see post
Views/post
11.5K
median 12.1K · 28 days
Posts/week
8.7
over period
7d trend
-13.9%
vs previous week
Reacts/post
52.0
total 1,873 reactions, 349 reposts, 24 comments
Post length
450 chars
median 316 · 28 days
Posts analyzed
36
28 days
Ad reach
5.6K
avg per 24h
Churn / month
-31
last month
Citation rate
112
citation index · 116 channels mentioned all time
Channel age
3 years 4 months
created 28.02.2023
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Highlights months of growth vs. churn.

110.4K101.7K93.1K84.5K75.8K78.5KJun 2582KAug 2587.4KOct 2592.5KDec 2595.2KFeb 2699.2KApr 26103.1KJun 26
Period start
78 528
Now
103 069
Net growth
+24 541
Section 04 · Citations

Who mentions the channel and how

Citation index 112 — channel popularity rating based on mentions. Considers both count and weight of mentioners: a post from a 100k subs channel weighs more than from a 1k subs channel. All-time mentions: 116 different channels. Below — from which countries, format, source channels, and topics.

Countries mentioning
Russia 99.6%
Ukraine 0.4%
Belarus 0.0%
Uzbekistan 0.0%
Iran 0.0%
Format of mentions
Mentioned in a separate post 87.7%
In collections with 2-5 channels 6.7%
In a collection of 6-10 channels 0.0%
In collections with 11+ channels 5.6%
In suspicious channels (inflated stats) 1.5%
What size channels mention
Micro-channels (up to 1K) 14.1%
1K to 10K subs 23.8%
10K to 30K subs 17.1%
30K to 100K subs 11.2%
over 100K subs 33.8%
Topics of mentions
News & Media 57.6%
Other 11.9%
Sales 4.8%
Telegram 4.8%
Travel 4.1%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post over time since publication. Helps estimate how long a placement should «live».

4.1K
in 12 hours
5.6K
in 24 hours
+37% vs prev.
7.3K
in 48 hours
+30% vs prev.
8.1K
in 72 hours
+10% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
DДDOMEO. DESIGN | RENOVATION | REAL ESTATE 527.4K
PLLayout 454.5K
AIInterior & decor 450.8K
MKMy apartment 428.3K
MSWise Builder 410.7K
LKFavorite apartment 409.4K
GFGC FSK 377.8K
PRProRealty 375.5K
USSmart Builder 354.2K
PIPIK 338.8K
TODOMOVOYYou 103.1K
Section 07 · Mention dynamics

How often the channel is mentioned

Monthly we track posts in other channels that mention yours. Over the last 6 months such mentions were 162, they brought 15 851 new subs. This is a different metric from the citation index above — here it's individual mention posts per period, there it's cumulative rating.

Period Mentions Channels Brought subscribers
Jan 2026 1 1
1 945
December 2025 72 37
2 214
November 2025 0 0
308
October 2025 60 40
5 621
September 2025 28 24
671
August 2025 1 1
5 092
Total mentions
162
Months in data
6
Attracted subscribers
15 851
Section 08 · Niche Comparison

Where the channel stands in its league

Took top-100 channels in category «Interior & construction» (Russia) and compared your channel. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#53/ 100
Position in niche
Channel in the bottom half of the ranking
Subscribers 6% below median
109.9K
30.4K 103 069 — your channel 436.6K
Avg reach / post better than 64% of niche
6.5K
1.4K 11 479 — your channel 26.5K
Citation index 77% below median
492
0 112 — your channel 2.5K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Top post of the week — on Thursday

Audience is most active on this day at 17:00 MSK.

Effect
Best time for key post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
03

Test polls and interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic — easy growth lever.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Swap posts quarterly with channels in same segment. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — it's a source of organic traffic.

Effect
Organic traffic source

Want this done by PromtPress?

This audit — what we can do in a few minutes based on public data. If you want to go further — run ads through us and hit your growth plan in a month.

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