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★ PromtPress Public Report · Issue № 001

Channel audit Moscow Real Estate

Moscow Real Estate
@tainyi_rieltor Expert opinion from a specialist with 20+ years in the industry. Market insights🏠 Collaboration: https://clck.ru/3RhySd RKN: https://gosuslugi.ru/snet/68949fcb7902e55c12dc952f
22.07.2026
Subscribers
83 221
+32653 per month
ERR (% see posts)
6.0%
per day 9.2%
Reach/post
4.5K
ad reach 4.4K/24h
or just share the link to this page
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. Subtitle below the number shows the period it covers.

Subscribers
83 221
Subs reach
5.46%
avg % subs see post
Views/post
4.5K
median 4.5K · 28 days
Posts/week
13.6
over period
7d trend
+14.8%
vs previous week
Reactions/post
63.8
total 3,573 reactions, 3,825 reposts, 0 comments
Post length
778 chars
median 826 · 28 days
Posts analyzed
56
28 days
Ad reach
4.4K
24h avg
Churn / month
+32653
over last month
Citation rate
8
citation index · 6 channels mentioned ever
Channel age
6 months 10 days
created 12.01.2026
Section 02 · Content analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained or lost subs.

94.3K75.5K56.8K38K19.3K69.7KJan 2660.5KFeb 2656.5KMar 2643.2KApr 2635.2KMay 2625.4KJun 2648.9KJul 26
Start of period
69 711
Now
83 237
Net growth
+13 526
Section 04 · Mentions

Who mentions the channel and how

Citation index 8 — channel popularity rating based on mentions. Considers not only count but also weight of mentioning channels: a post from a 100K sub channel weighs more than from a 1K sub channel. All time channel was mentioned 6 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Russia 21.4%
Ukraine 0.0%
Belarus 0.0%
Uzbekistan 0.0%
Iran 0.0%
Format of mentions
Mentioned in a separate post 91.1%
In a bundle with 2-5 channels 5.4%
In a bundle with 6-10 channels 0.0%
In a bundle with 11+ channels 3.6%
In suspicious channels (bot-driven) 76.8%
Size of channels mentioning
Micro-channels (up to 1K) 1.8%
1K–10K subs 3.6%
10K–30K subs 25.0%
30K–100K subs 66.1%
over 100K subs 3.6%
Topics where mentioned
Interior & construction 91.1%
Family & Kids 3.6%
Blogs 1.8%
Marketing, PR, advertising 1.8%
News & Media 0.0%
Section 05 · Ad potential

How long a post generates reach

Avg ad post reach over time since publication. Helps estimate how long placement should 'live'.

3.3K
in 12 hours
4.4K
in 24 hours
+33% vs prev.
4.5K
in 48 hours
+2% vs prev.
4.5K
in 72 hours
stable
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
DOMEO. DESIGN | RENOVATION | REAL ESTATE 540.4K
PLPlanning 451.4K
AIInterior & decor 448.2K
MKMy apartment 426.8K
MSWise Builder 409K
LKFavorite apartment 406.8K
GFGC FSK 376.6K
PRProNedvizhka 371.3K
USSmart Builder 353.1K
MSMoscow builds | Real Estate 350K
MNMoscow Real EstateYou 83.2K
Section 07 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category "Interior & construction» (Russia) and compared your channel to them. Gray band — range where 80% of niche channels fall (p10 to p90). Black vertical — median. Red dot — your channel.

#72/ 100
Rank in niche
Channel in the lower half of the ranking
Subscribers 34% below median
125.4K
35.1K 83 221 — your channel 436.3K
Avg reach / post 30% below median
6.5K
1K 4 546 — your channel 30.5K
Citation index 98% below median
412
0 8 — your channel 2.5K
Section 08 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Main post of the week — on Wednesday

Audience is most active on this day at 16:00 MSK.

Effect
Best window for an important post
02

Increase video posts share

Video in Telegram retains audience longer and is better perceived by the algorithm. We recommend increasing share to 15-25%.

Effect
Video retains audience better
03

ER below niche benchmark — rethink formats

Current ER 5.46% vs norm 5.5%. Try polls & interactive formats.

Effect
+0.0pp ER
04

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1K-3K subs
05

Test polls & interactive formats

Posts with polls/reactions usually give +5-15% ER. One poll per week on a hot topic — easy growth lever.

Effect
+5-15% ER

Want this done by PromtPress?

This audit is what we can do in minutes using public data. To go further — run ads through us and hit your growth plan in a month.

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