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★ PromtPress Public Report · Issue № 001

Channel audit Dom so Vkusom | Interior Design | 2026

Dom so Vkusom | Interior Design | 2026
@sweethometop We'll show you how to turn your apartment into luxury! Fresh ideas💡daily💡 Questions: @yulianahome @yuliananesterova @boris_piuzo Ads:…
08.07.2026
Subs
19 170
-165 per month
ERR (% see posts)
4.0%
per day 1.5%
Reach/post
595
ad reach 282/24h
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Section 01 · Channel Snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subs
19 170
Subs reach
3.11%
avg % subs see post
Views/post
595
median 614 · 29 days
Posts/wk
21.2
for the period
7d trend
-9.0%
vs prev week
Reacts/post
3.2
only 290 reactions, 399 reposts, 0 comments
Post length
182 chars
median 160 · 29 days
Posts analyzed
90
29 days
Ad reach
282
24h avg
Churn / month
-165
last month
Citation rate
511
citation index · 592 channels mentioned all time
Channel age
6 yrs 4 mo
created 12.02.2020
Section 02 · Content Analysis

What works best

Top posts by engagement & underperformers — to see what to repeat & what to drop.

Section 03 · Subscriber Dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel gained or lost subs.

22.9K21.9K20.9K19.9K18.8K22.3KJul 2522.3KAug 2521.9KSep 2521.5KOct 2521.3KNov 2521.2KDec 2520.8KJan 2620.6KFeb 2620.4KMar 2619.8KApr 2619.5KMay 2619.4KJun 2619.2KJul 26
Start of period
22 285
Now
19 168
Net growth
-3 117
Section 04 · Ad Potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps gauge how long a placement stays relevant.

227
12h
282
24h
+24% vs prev.
458
48h
+62% vs prev.
464
72h
+1% vs prev.
Section 05 · Competitors

Who you compete with

11 nearest channels by topic & audience. Your channel is highlighted — see its rank among niche peers.

Channel Subs
DOMEO. ДИЗАЙН | РЕМОНТ | НЕДВИЖИМОСТЬ 530.5K
PLPlanning 453.6K
AIInterior & decor 450K
MKMy apartment 427.9K
MSWise Builder 410.2K
LKFavorite apartment 408.6K
GFFSK Group 378.1K
PRPromo 377.5K
USSmart Builder 353.9K
PIPIK 337.3K
DSDom so Vkusom | Interior Design | 2026You 19.2K
Section 06 · Mention Dynamics

How often the channel is mentioned

Each month we track posts in other channels that mention your channel. Over the last 6 months such mentions were 66, they brought 23 new subs. This is a different metric from the citation index above — here individual mention posts per period, there cumulative rating.

Period Mentions Channels Brought subs
Jan 2026 1 1
3
December 2025 2 1
0
November 2025 0 0
2
October 2025 20 1
4
September 2025 16 1
1
August 2025 27 2
13
Total mentions
66
Months of data
6
Attracted subs
23
Section 07 · Niche Comparison

Where channel ranks in its league

Took top-100 channels in category «Interior & construction» (Russia) and compared your channel. Gray band = 80% of niche channels (p10-p90). Black line = median. Red dot = your channel.

Subs worse than median by 82%
109.2K
30.4K 19 170 — your channel 435.2K
Avg reach / post worse than median by 90%
6.2K
1.4K 595 — your channel 26.1K
Citation index worse than median by 1%
518
0 511 — your channel 2.5K
Section 08 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit next month.

01

Top post of the week — on Friday

Audience most active on this day at 11:00 MSK.

Effect
Best window for an important post
02

ER below niche benchmark — rethink formats

Current ER 3.11% vs norm 5.5%. Try polls & interactive formats.

Effect
+2.4pp ER
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1K-3K subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic — easy win.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Exchange posts with same-segment channels quarterly. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

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