PromtPress Telegram marketing
RU EN
Download PDF
★ PromtPress Public Report · Issue № 001

Channel audit Сургут Читает

Сургут Читает
@surgutreads We bring Surgut news. A brief summary of what's happening in the region. Ads: @mroverheard Roskomnadzor: https://clck.ru/3T2Y8H
23.08.2026
Subs
141 540
+14086 per month
ERR (% see posts)
38.0%
per day 20.7%
Reach/post
61.2K
ad reach 29.3K/24h
or just forward this page link
Section 01 · Channel snapshot

Key channel metrics

Each card — a separate channel health indicator. The subtitle under the number says for which period it was calculated.

Subs
141 540
Subscriber reach
43.26%
avg. % of subscribers see post
Views/post
61.2K
median 57.8K · 27 days
Posts/wk.
3.5
for period
Trend 7d
-7.5%
vs previous week
Reacts/post
MTProto only
Post length
422 chars.
median 438 · 27 days
Posts analyzed
14
27 days
Ad reach
29.3K
avg over 24h
Churn / month
+14086
last month
Citations
0
citation index · 1 channel mentioned all time
Channel age
1 yr 3 mo
created 06.05.2025
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to remove from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. On key months, exact subscriber counts are shown. It shows in which months the channel gained subscribers and in which ones it lost them.

168.9K146.8K124.6K102.5K80.3K102.9KMar 26112.2KMay 26129.4KJun 26130.3KJul 26129.8KAug 26
Period start
102 949
Now
141 540
Net growth
+38 591
Section 04 · Citations

Who and how mention the channel

Citation index 0 — channel popularity rating based on mentions. Considers both count and weight of those mentioning: a post from a 100K-sub channel «weighs» more than from a 1K-sub one. The channel has been mentioned 1 different channels. Below — countries, formats, channels, topics.

Countries mentioning
Russia 100.0%
Ukraine 0.0%
Belarus 0.0%
Uzbekistan 0.0%
Iran 0.0%
Mention format
Mentioned in a separate post 0.0%
In roundups with 2-5 channels 100.0%
In roundups with 6-10 channels 0.0%
In roundups with 11+ channels 0.0%
In suspicious channels (padded) 0.0%
What size channels mention
Micro-channels (up to 1K) 100.0%
from 1K to 10K subs 0.0%
from 10K to 30K subs 0.0%
from 30K to 100K subs 0.0%
100K+ subs 0.0%
Mentioned topics
News & Media 100.0%
Pictures and photos 0.0%
Economics 0.0%
Travel 0.0%
Politics 0.0%
Section 05 · Ad potential

How long a post drives reach

Average reach of an ad post over time from publication. Helps estimate how long a placement makes sense to 'live'.

18.9K
in 12 hours
29.3K
in 24 hours
+55% vs prev.
40.4K
in 48 hours
+38% vs prev.
49.5K
in 72 hours
+23% vs prev.
Section 06 · Competitors

Who you compete with

11 closest channels by topic and audience. We highlighted your channel — see where it stands among neighbors in the niche.

Channel Subs
M•Moskvach • Moscow News 4.3M
TLТопор Live 4.1M
PELive • News 4M
M-Moscow Is Interesting 3.3M
PMFirst Moscow 3.2M
MAMash 3.1M
РНРИА Новости 3M
NMMoscow News 2.7M
MSMoscow Today 2.7M
Avg. repostMedia Russia not Moscow 2.6M
Avg. freq.Сургут ЧитаетYou 141.5K
Section 07 · Niche comparison

Where the channel ranks in its league

Took top-100 channels of category «News & Media» (Russia) and looked at how the channel compares. Gray band — the range covering 80% of niche channels (from p10 to p90). Black vertical line — midpoint, median. Red dot — your channel.

Subs worse than median by 82%
782.3K
223.8K 141 540 — your channel 3.2M
Average reach / post worse than median by 14%
71K
2.8K 61 228 — your channel 355.3K
Citation index worse than median by 99%
2.6K
5 0 — your channel 15.1K
Section 08 · Strategy

What to do now

5 priority actions, ranked by expected impact. Use as a checklist and return to this report in a month.

01

Increase post frequency

Currently 3.5 posts/wk. Active channels' norm is 7-10. Regularity — the main factor in audience retention.

Impact
Consistency over volume
02

Top post of the week — Saturday

On this day at 08:00 MSK the audience is most active.

Impact
Best window for an important post
03

Boost video post share

Video in Telegram retains audiences longer and performs better with the algorithm. We recommend reaching 15-25%.

Impact
Video retains audience better
04

Systematic traffic buying

3 formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Impact
+1000-3000 subs
05

Test polls & interactive formats

Posts with polls/reactions typically add +5-15% to ER. One poll a week on a hot topic is an easy growth lever.

Impact
+5-15% ER

Want this done? PromtPress?

This audit — something we can do in a few minutes based on public data. If you want to go further — launch ads through us and close your growth plan in a month.

Run Telegram ads Contact manager
Already a client? Log in to account →
Link copied