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★ PromtPress Public Report · Issue No. 001

Channel audit Beauty Routine

Beauty Routine
@sunsmiles_beauty I'm Natali, your beauty bestie ❤️ Here: beauty newbies & must-haves 💄 💅🏽 Social events & latest trends 🛒👜👛🛍️ Collabs: @sun_smiles
18.07.2026
Subscribers
26 493
-1469 per month
ERR (% see posts)
104.0%
in 24 hrs 93.0%
Reach/post
27.4K
ad reach 24.9K/24h
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Section 01 · Channel Snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
26 493
Subs reach
103.5%
avg % subs see post
Views/post
27.4K
median 26.4K · 10 days
Posts/wk
2.0
for the period
7d trend
no data for period
Reacts/post
738.3
only 2,215 reactions, 41 reposts, 122 comments
Post length
323 chars
median 165 · 10 days
Posts analyzed
3
10 days
Ad reach
24.9K
24h avg
Churn / month
-1469
last month
Citation rate
3
citation index · 5 channels mentioned all time
Channel age
1 year 10 months
created 15.09.2024
Section 02 · Content Analysis

What works best

Top posts by engagement & underperformers — to see what to repeat and what to drop.

Section 03 · Subscriber Dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel gained or lost subs.

36.6K31.8K26.9K22.1K17.2K21.1KOct 2526.3KNov 2530KDec 2533.8KJan 2629.5KFeb 2629.3KMar 2625KApr 2628.1KMay 2625.8KJun 2625.5KJul 26
Start of period
21 078
Now
26 493
Net growth
+5 415
Section 04 · Mentions

Who mentions the channel and how

Citation index 3 — channel popularity rating based on mentions. Considers not only count but also weight of mentioners: a post from a 100K channel weighs more than from a 1K channel. All time channel mentioned 5 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Russia 100.0%
Ukraine 0.0%
Belarus 0.0%
Uzbekistan 0.0%
Iran 0.0%
Mention format
Mentioned in a separate post 16.7%
In collections with 2-5 channels 45.8%
In collections with 6-10 channels 0.0%
In collections with 11+ channels 37.5%
In suspicious channels (bot activity) 16.7%
Size of channels mentioning
Micro-channels (up to 1K) 12.5%
1K–10K subs 70.8%
10K–30K subs 0.0%
30K–100K subs 12.5%
over 100K subs 4.2%
Mentioned topics
Instagram 50.0%
Other 25.0%
Blogs 12.5%
News & Media 0.0%
Images and photos 0.0%
Section 05 · Ad Potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement stays relevant.

20.9K
in 12 hrs
24.9K
in 24 hrs
+19% vs prev.
26K
in 48 hrs
+4% vs prev.
28.1K
in 72 hrs
+8% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic & audience. Your channel is highlighted — see its rank among niche neighbors.

Channel Subscribers
ZYZolotoe Yabloko 1M
PCPandabuy CnFans MuleBuy ACBuy Hacco Find🔎🐼 790.3K
NNFound on Wildberries 633.3K
MIMIXIT.RU 624.7K
M|Manicure | Nails 572K
NNWildberries / WB Finds 533.2K
EMElena Mixit 518K
GDFace gymnastics 472.4K
PMFashion | Trends 436K
PSPrime Savers 428.8K
BRBeauty RoutineYou 26.5K
Section 07 · Mention Dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 14, they brought 38 071 new subs. This is a different metric from the citation index above — here it's individual mention posts for the period, there it's a cumulative rating.

Period Mentions Channels Brought subs
January 2026 0 0
1 969
December 2025 6 3
6 452
Nov 2025 5 3
12 156
Oct 2025 3 3
17 494
September 2025 0 0
0
August 2025 0 0
0
Total mentions
14
Months in data
6
Acquired subs
38 071
Section 08 · Niche Comparison

Where channel ranks in its league

Took top-100 channels in category «Fashion & Beauty» (Russia) and compared your channel. Gray band = 80% of niche channels (p10-p90). Black line = median. Red dot = your channel.

Subscribers 86% below median
189.8K
66.8K 26 493 — your channel 558.4K
Avg reach / post better than 58% of niche
14.3K
40 27 421 — your channel 103.2K
Citation index 95% below median
61
0 3 — your channel 1.9K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit in a month.

01

Increase posting frequency

Now 2.0 posts/wk. Active channels average 7-10. Consistency is key to audience retention.

Effect
Consistency > Volume
02

Top post of the week — on Saturday

Audience is most active on this day at 13:00 MSK.

Effect
Best window for an important post
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One weekly poll on a hot topic is an easy growth lever.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Cross-post with same-segment channels once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

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