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★ PromtPress Public Report · Issue # 001

Channel audit SUNLIGHT

SUNLIGHT
@sunlight_brilliant #1 jewelry app in Russia ⬇️ https://i.lvsl.ru/bfx1/tgmain Contact: https://t.me/SUNLIGHT_official_bot Registered in RKN list:…
17.06.2026
Subscribers
506 016
-532 per month
ERR (% see posts)
4.0%
per day 1.7%
Reach/post
17.7K
ad reach 8.9K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. Subtitle shows the period.

Subscribers
506 016
—
Subscriber reach
3.5%
avg % subs see post
Views/post
17.7K
median 17.5K · 29 days
Posts/week
33.0
for period
7d trend
-13.9%
vs previous week
Reactions/post
118.0
total 16,635 reactions, 925 reposts, 657 comments
Post length
459 chars.
median 456 · 29 days
Posts analyzed
141
29 days
Ad reach
8.9K
24h avg
Churn / month
-532
last month
Quote rate
107
citation index · 454 channels mentioned ever
Channel age
8 years 4 months
created 31.01.2018
Section 02 · Content analysis

What works best

Top posts by engagement & underperformers — to see what to repeat & what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows months of growth vs. loss.

624.5K509.6K394.7K279.9K165K201.2KJun 25216.4K294.1KAug 25322.6KSep 25369.7KOct 25381.9KNov 25407.7KDec 25506.3KJan 26528KFeb 26554.5KMar 26525.3KApr 26511KMay 26511.6KJun 26
Period start
201 163
Now
506 022
Net growth
+304 859
Section 04 · Mentions

Who mentions the channel and how

Citation index 107 — channel popularity rating based on mentions. Considers both count and weight of mentioning channels: a post from a 100k subs channel weighs more than from a 1k subs channel. All-time channel mentions: 454 different channels. Below: countries, format, channels, topics.

Countries mentioning
Russia 98.1%
Ukraine 0.1%
Uzbekistan 0.1%
Iran 0.1%
Belarus 0.0%
Format mentioned in
Mentioned in a separate post 53.5%
In bundles with 2-5 channels 24.1%
In bundles with 6-10 channels 2.3%
In bundles with 11+ channels 20.1%
In suspicious channels (bots) 4.1%
Size of channels mentioning
Micro-channels (up to 1K) 41.0%
1K–10K subs 36.6%
10K–30K subs 12.5%
30K–100K subs 4.8%
over 100K subs 5.1%
Topics mentioned in
Other 21.6%
Fashion & Beauty 15.5%
News & Media 9.3%
Telegram 8.7%
Blogs 7.1%
Section 05 · Ad potential

How long a post generates reach

Avg ad post reach by time since publication. Helps estimate how long placement stays relevant.

7.5K
in 12h
8.9K
in 24h
+19% vs prev.
12.2K
in 48h
+37% vs prev.
17.1K
in 72h
+40% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic & audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
OZOZON 1.1M
YMYandex Market 1M
X-Freebie seekers - Lightning 1M
SNMarket discounts 993.1K
WSWB Sniper | Wildberries finds | Discounts | Promos 932.9K
PBBy Blat 888K
Z|Hare | Promos | Discounts 877.5K
W|Wildberries | finds 799.3K
VIITEMS FROM VIDEO 711.7K
ALAlpha-Profitable 563K
SUSUNLIGHTYou 506K
Section 07 · Mention dynamics

How often the channel is mentioned

Monthly we track posts in other channels that mention yours. Over the last 6 months such mentions were 133, they brought 379 989 new subs. This is a different metric from citation index above — here individual mention posts in period, there cumulative rating.

Period Mentions Channels Brought subscribers
Dec 2025 23 15
104 298
November 2025 52 43
48 657
October 2025 30 18
46 683
Sep 2025 16 12
66 568
August 2025 3 2
40 569
Jul 2025 9 7
73 214
Total mentions
133
Months of data
6
Acquired subscribers
379 989
Section 08 · Niche comparison

Where channel ranks in its league

Top-100 channels in category "Sales» (Russia) and saw how your channel compares. Gray band: range covering 80% of niche channels (p10 to p90). Black vertical: median. Red dot: your channel.

#14/ 100
Position in niche
Channel in top 14% — strong position
Subscribers better than 86% of niche
194.4K
66.1K 506 016 — your channel 695.7K
Avg reach / post better than 73% of niche
6K
8 17 715 — your channel 33.7K
Citation index 71% below median
371
0 107 — your channel 3.2K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Post of the week — Sunday

Audience most active on this day at 14:00 MSK.

Effect
Best time for an important post
02

ER below niche benchmark — rethink formats

Current ER 3.5% vs norm 5.5%. Try polls & interactive formats.

Effect
+2.0pp ER
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions typically boost ER by +5-15%. One poll per week on a hot topic is an easy win.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts quarterly with channels in the same segment. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

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