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★ PromtPress Public Report · Issue № 001

Channel audit Design & Renovation

Design & Renovation
@stroitelstvo_kvartira_interero 1000+ ideas for your home. Ads: @bogdantg On exchange: https://telega.in/c/stroitelstvo_kvartira_interero RKN: https://goo.su/nIPjE5q
01.07.2026
Subscribers
86 016
-271 per month
ERR (% see posts)
4.0%
per day 2.4%
Reach/post
3.1K
ad reach 2K/24h
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Section 01 · Channel Snapshot

Key channel metrics

Each card is a separate channel health indicator. Subtitle shows the period it covers.

Subscribers
86 016
Subs reach
3.64%
avg % subs see post
Views/post
3.1K
median 3.3K · 29 days
Posts/week
36.3
for the period
7d trend
-0.8%
vs previous week
Reactions/post
24.8
total 3,801 reactions, 2,944 reposts, 0 comments
Post length
112 chars
median 87 · 29 days
Posts analyzed
153
29 days
Ad reach
2K
24h avg
Churn / month
-271
for the last month
Mention rate
302
citation index · 338 channels mentioned all time
Channel age
3 years 9 months
created 14.09.2022
Section 02 · Content Analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber Dynamics

How the channel grew over the year

Yearly subscriber growth chart. Key months show exact subscriber count. Shows months of gain and loss.

98.8K95.3K91.8K88.4K84.9K96.8KJun 2596KAug 2594.2KOct 2592.4KDec 2589.4KFeb 2686.9KApr 2686.3KJun 26
Period start
96 809
Now
86 019
Net growth
-10 790
Section 04 · Mentions

Who mentions the channel and how

Citation index 302 — channel popularity rating based on mentions. Considers both count and weight: a post from a 100K channel weighs more than from 1K. All time channel mentioned 338 different channels. Below — countries, formats, sources, topics.

Mentions by country
Russia 97.3%
Ukraine 0.5%
Uzbekistan 0.3%
Kazakhstan 0.1%
Belarus 0.0%
Format of mentions
Mentioned in a separate post 65.4%
In collections with 2-5 channels 34.5%
In collections with 6-10 channels 0.1%
In collections with 11+ channels 0.1%
In suspicious channels (cheating) 12.8%
Size of channels that mention
Micro-channels (up to 1K) 27.2%
1–10K subs 20.0%
10–30K subs 22.2%
30–100K subs 13.3%
over 100K subs 17.4%
Topics of mentions
Interior & Construction 49.1%
Family & Kids 5.9%
Design 5.9%
Food & Cooking 5.7%
Other 5.6%
Section 05 · Ad Potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement stays relevant.

1.5K
in 12 hours
2K
in 24 hours
+33% vs prev.
2.5K
in 48 hours
+25% vs prev.
2.6K
in 72 hours
+2% vs prev.
Section 06 · Competitors

Who you compete with

11 closest channels by topic and audience. Your channel is highlighted — see its rank among niche neighbors.

Channel Subscribers
DOMEO. DESIGN | RENOVATION | REAL ESTATE 527.4K
PLLayout 454.5K
AIInterior & Decor 450.8K
MKMy apartment 428.3K
MSWise Builder 410.7K
LKFavorite apartment 409.4K
GFGC FSK 377.8K
PRProRealty 375.5K
USSmart Builder 354.2K
PIPIK 338.8K
DIDesign & RenovationYou 86K
Section 07 · Niche Comparison

Where channel stands in its league

Took top-100 channels in category «Interior & Construction» (Russia) and saw how your channel compares. Gray band — range where 80% of niche channels fall (p10 to p90). Black vertical — median. Red dot — your channel.

#60/ 100
Rank in niche
Channel in the bottom half of the ranking
Subscribers 22% below median
109.9K
30.4K 86 016 — your channel 436.6K
Avg reach / post 52% below median
6.5K
1.4K 3 127 — your channel 26.5K
Citation index 39% below median
492
0 302 — your channel 2.5K
Section 08 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Main post of the week — Thursday

Audience most active on this day at 17:00 MSK.

Effect
Best window for an important post
02

ER below niche benchmark — rethink formats

Current ER 3.64% vs norm 5.5%. Try polls and interactive formats.

Effect
+1.9pp ER
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls and interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic — easy growth lever.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts quarterly with channels in the same segment. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit — what we can do in a few minutes based on public data. If you want to go further — run ads through us and hit your growth plan in a month.

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