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★ PromtPress Public Report · Issue # 001

Channel audit Keep it simple

Keep it simple
@straightface Journalist & comms consultant Valeria Parfyonova. MMM-schitsa: writing about fashion, music & media. https://straightface.media For work inquiries, DM (bottom left corner in the channel).…
09.07.2026
Subscribers
21 273
-113 per month
ERR (% see posts)
15.0%
Daily 3.3%
Reach/post
2.9K
Ad reach 699/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
21 273
Subs reach
13.61%
Avg % subs see post
Views/post
2.9K
Median 2K · 29 days
Posts/week
18.3
For period
7d trend
-14.7%
vs prev week
Reactions/post
36.0
Only 2,770 reactions, 1,164 reposts, 16 comments
Post length
387 chars.
Median 236 · 29 days
Posts analyzed
77
29 days
Ad reach
699
24h avg
Churn / month
-113
Last month
Citation rate
581
Citation index · 1,115 channels mentioned ever
Channel age
7 years 9 months
Created 10.09.2018
Section 02 · Content analysis

What works best

Top posts by engagement & underperformers — to see what to repeat and what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months gained or lost subs.

21.9K21.7K21.4K21.2K20.9K21KJul 2521KAug 2521.1KSep 2521.2KOct 2521.4KNov 2521.3KDec 2521.6KJan 2621.8KFeb 2621.6KMar 2621.5KApr 2621.4KMay 2621.4KJun 2621.3KJul 26
Period start
20 987
Now
21 273
Net growth
+286
Section 04 · Citations

Who mentions the channel and how

Citation index 581 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioning channels: a post from a 100k subs channel 'weighs' more than from a 1k subs one. All time the channel was mentioned 1 115 different channels. Below: countries, format, source channels, topics.

Countries mentioning
Russia 96.5%
Ukraine 0.4%
Iran 0.1%
Kazakhstan 0.1%
Belarus 0.0%
Format of mentions
Mentioned in a separate post 70.8%
In a collection with 2-5 channels 20.6%
In a collection with 6-10 channels 5.5%
In a collection with 11+ channels 3.1%
In dubious channels (bot-boosted) 0.1%
Size of channels mentioning
Micro-channels (<1K) 16.2%
1K–10K subs 41.9%
10K–30K subs 27.9%
30K–100K subs 12.4%
100K+ subs 1.7%
Topics of mentions
Fashion & Beauty 71.3%
Blogs 8.4%
News & Media 6.4%
Marketing, PR, Ads 2.0%
Other 1.3%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post over time since publication. Helps estimate how long placement should 'live'.

610
12h
699
24h
+15% vs prev.
1.4K
48h
+100% vs prev.
1.5K
72h
+4% vs prev.
Section 06 · Competitors

Who you compete with

11 Nearest channels by topic & audience. Your channel highlighted — see its rank among niche peers.

Channel Subscribers
ZYZolotoe Yabloko 1.1M
HHFound on Wildberries 635.3K
MIMIXIT.RU 614.6K
M|Manicure | Nails 573.8K
HHWildberries / WB finds 537.2K
EMElena Mixit 521.6K
GDFace gymnastics 472.5K
PMFashion | Trends 437.6K
PRPrimebery 398.9K
HWWB|OZON finds 393.5K
SLKeep it simpleYou 21.3K
Section 07 · Mention dynamics

How often the channel is mentioned

Monthly we track posts in other channels that mention yours. Over the last 6 months Such mentions: 129, they brought 1 369 New subs. Different from citation index above — here individual mention posts in period, there cumulative rating.

Period Mentions Channels Brought subs
Jan 2026 31 23
280
December 2025 19 16
443
Nov 2025 25 20
72
Oct 2025 17 16
273
Sep 2025 19 17
165
August 2025 18 17
136
Total mentions
129
Months of data
6
Acquired subs
1 369
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 Channels in category "Fashion & Beauty» (Russia) and compared your channel. Gray band = 80% of niche channels (p10-p90). Black line = median. Red dot = your channel.

Subscribers worse than median by 88%
171.1K
58.4K 21 273 — your channel 512.2K
Avg reach / post 78% below median
13.4K
836 2 894 — your channel 109.1K
Citation index Better than 63% of niche
136
0 581 — your channel 1.9K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check them off and revisit next month.

01

Week's top post: Thursday

Best time: today at 2 PM MSK — audience most active.

Effect
Best window for an important post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs.
03

Test polls & interactive formats

Posts with polls/reactions usually boost ER by 5-15%. One weekly poll on a hot topic is an easy growth lever.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Swap posts with channels in the same segment once a quarter. No need daily — 2-3 collabs bring relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — it's a source of organic traffic.

Effect
Organic traffic source

Want this done by PromtPress?

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