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★ PromtPress public report · Issue № 001

Channel audit Стокманн

Стокманн
@stockmann_russia Стокманн community - outfit options for every day from global and Russian brands. stockmann.ru Registration in Roskomnadzor registry: https://www.gosuslugi.ru/snet/67a5f14a01234b69883cd9d9
23.08.2026
Subs
69 498
+11220 per month
ERR (% see posts)
7.0%
per day 3.8%
Reach/post
4.6K
ad reach 2.7K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card — a separate channel health indicator. The subtitle below the number shows the period it covers.

Subs
69 498
—
Subscriber reach
6.61%
avg % of subs see post
Views/post
4.6K
median 4.6K · 28 days
Posts/wk
12.1
for period
Trend 7d
-18.2%
vs previous week
Reacts/post
42.1
total 2 104 reactions, 350 reposts, 54 comments
Post length
570 chars.
median 527 · 28 days
Posts analyzed
50
28 days
Ad reach
2.7K
24h avg
Churn / month
+11220
last month
Citations
202
citation index · 292 channels mentioned all time
Channel age
4 years 10 months
created 11.10.2021
Section 02 · Content analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to remove from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Exact subs on key months. Shows months of gain and loss.

102.8K90.7K78.6K66.5K54.5K62.5KAug 2562KOct 2562.7KNov 2563.8KDec 2562.2Kянв 2660.8Kфев 2660.5KMar 2660.5KApr 2659.7KMay 2658.9KJun 2658.4KJul 2685.5KAug 26
Period start
62 481
Now
69 500
Net growth
+7 019
Section 04 · Citations

Who mentions the channel and how

Citation index 202 — channel popularity rating based on mentions. It considers not only their count but also the weight of mentioning channels: a post from a channel with 100 k subs weighs more than from a channel with 1 k. Over all time the channel has been mentioned 292 different channels. Below — from which countries, in what format, from which channels, and in what topics.

Mentioning countries
Russia 98.1%
Ukraine 0.0%
Belarus 0.0%
Uzbekistan 0.0%
Iran 0.0%
Mention format
Mentioned in a separate post 82.0%
In a collection with 2-5 channels 12.9%
In a collection with 6-10 channels 0.6%
In a collection with 11+ channels 4.5%
Suspicious channels (cheating) 6.4%
Mentioning channel sizes
Micro-channels (up to 1K) 19.9%
1K–10K subs 25.8%
10K–30K subs 17.6%
30K–100K subs 22.9%
over 100k subs 13.8%
Mentioned topics
Fashion & Beauty 37.5%
Blogs 15.7%
Other 8.9%
News & Media 8.3%
Interior & construction 3.6%
Section 05 · Ad potential

How long posts drive reach

Average reach of an ad post over time since publication. Helps estimate how long a placement should 'live'.

1.9K
for 12 hours
2.7K
for 24 hours
+42% vs prev.
3.2K
for 48 hours
+19% vs prev.
3.7K
for 72 hours
+14% vs prev.
Section 06 · Competitors

Who you compete with

11 closest channels by topic and audience. We highlighted your channel — see where it ranks among niche neighbors.

Channel Subs
ЗЯЗолотое Яблоко 1M
ННFound on Wildberries 616.3K
MIMIXIT.RU 570.5K
Tutrending with girls 568K
M|Manicure | Nails 566.4K
ЕMЕлена Mixit 526.9K
ННFinds on Wildberries / WB 523.5K
ГДFacial gymnastics 470.5K
Posts/moFashion | Trends 430.4K
НWWB|OZON finds 411.5K
StoriesСтокманнYou 69.5K
Section 07 · Mention dynamics

Mention frequency

Each month we track posts in other channels that mention your channel. Over the past 6 months such mentions 84, they brought 3 499 new subs. This is a separate metric from the citation index above — here individual mention posts per period, while there cumulative rating.

Period Mentions Channels Subs acquired
February 2026 26 26
349
January 2026 1 1
199
December 2025 18 16
101
November 2025 11 11
1 713
October 2025 27 27
921
September 2025 1 1
216
Total mentions
84
Months of data
6
Subs attracted
3 499
Section 08 · Niche comparison

Where the channel ranks in its league

Reached top-100 channels in category «Fashion & Beauty» (Russia) and looked at how the channel looks against their background. Gray bar — range in which 80% of channels in the niche fall (from p10 to p90). Black vertical line — the middle, median. Red dot — your channel.

Subs worse than median by 58%
165.6K
58.4K 69 498 — your channel 537.4K
Average reach/post worse than median by 66%
13.3K
702 4 595 — your channel 88.6K
Citation index better than 52% of niche
135
0 202 — your channel 1.9K
Section 09 · Strategy

What to do now

5 priority actions, sorted by expected impact. Tick off as a checklist and return to this report in a month.

01

Main post of the week — Tuesday

Most active on this day at 18:00 MSK.

Effect
Best time for a key post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for the niche.

Effect
+1000-3000 subs
03

Test polls and interactive formats

Posts with polls/reactions usually add +5-15% to ER. One weekly poll on a 'hot' topic — a low-hanging growth point.

Effect
+5-15% ER
04

Cross-promo with adjacent channels

Once a quarter, exchange posts with same-segment channels. No need to do daily — 2-3 collabs give relevant growth.

Effect
Relevant audience growth
05

Update channel description for Telegram search

Telegram search matches descriptions. Add 3-5 niche keywords — an organic traffic source.

Effect
Organic traffic source

Want us to do this PromtPress?

This audit — is what we can do in minutes based on public data. If you want to go further — run ads through us and close your growth plan in a month.

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