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★ PromtPress Public Report · Issue No. 001

Channel audit Step to Travel Туры

Step to Travel Туры
@step2traveltours Tours worldwide from Step2Travel. Sales: Almaty +77077186059 Astana +77711185052 Addresses: Almaty, Zheltoksan 155, Ak Alem Astana, Syganak 47, Eurocenter
03.07.2026
Subscribers
33 005
+62 per month
ERR (% see posts)
9.0%
in 24 hrs 6.6%
Reach/post
2.8K
ad reach 2.2K/24h
or just forward this page link
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle shows the period it covers.

Subscribers
33 005
Subs reach
8.49%
avg % subs see post
Views/post
2.8K
median 2.8K · 29 days
Posts/week
34.0
for the period
7d trend
-21.0%
vs previous week
Reactions/post
3.2
total 454 reactions, 668 reposts, 0 comments
Post length
658 chars
median 671 · 29 days
Posts analyzed
142
29 days
Ad reach
2.2K
24h avg
Churn / month
+62
last month
Citation rate
2
citation index · 8 channels mentioned ever
Channel age
4 years 2 months
created 08.04.2022
Section 02 · Content analysis

What works best

Top posts by engagement & outsiders — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months grew and which lost subs.

34.4K33.5K32.5K31.6K30.7K31KJul 2532KAug 2532.7KSep 2533.3KOct 2533.6KNov 2533.9KDec 2533.7KJan 2633.6KFeb 2633.5KMar 2633.1KApr 2632.8KMay 2633KJun 2633KJul 26
Period start
30 972
Now
33 007
Net growth
+2 035
Section 04 · Mentions

Who mentions you and how

Citation index 2 — channel popularity rating based on mentions. Considers not only count but also weight of mentioning channels: a post from a 100k subs channel weighs more than from a 1k subs channel. All-time channel mentions: 8 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning you
Kazakhstan 99.9%
Russia 0.1%
Ukraine 0.0%
Belarus 0.0%
Uzbekistan 0.0%
How they mention you
Mentioned in a separate post 18.1%
In collections with 2-5 channels 81.9%
In collections with 6-10 channels 0.0%
In collections with 11+ channels 0.0%
In suspicious channels (bots) 0.0%
What size channels mention you
Micro-channels (up to 1K) 0.1%
1K–10K subs 0.1%
10K–30K subs 0.9%
30K–100K subs 46.8%
over 100K subs 52.1%
Topics where mentioned
Travel 99.5%
Blogs 0.1%
Sales 0.1%
Other 0.1%
Telegram 0.1%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long placement stays relevant.

1.9K
in 12 hrs
2.2K
in 24 hrs
+16% vs prev.
2.2K
in 48 hrs
stable
2.4K
in 72 hrs
+7% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
BNCharter flight tickets from Step to Travel 158.6K
THTravel agency HT.KZ 144.3K
AVAviasales.kz 63.8K
TPTravel agency POEDEM.KZ 60.5K
NSNomad Soul 53.4K
CVCharters to Turkey from Step to Travel 52.9K
TPTravel agency Poyekhali s nami! 43.5K
AIFlights from Kazakhstan 36.8K
STStep to Travel ТурыYou 33K
GTHot tours FUN&SUN 29.1K
CHCharter flights from Kazakhstan worldwide 🇰🇿🇹🇷🌏 26.4K
Section 07 · Mention trends

How often the channel is mentioned

Every month we record posts in other channels that mention yours. Over the last 6 months such mentions were 327, they brought 2 145 new subs. This is a different metric from the citation index above — here it's individual mention posts per period, there it's cumulative rating.

Period Mentions Channels Brought subscribers
Jan 2026 27 1
63
December 2025 16 2
34
Nov 2025 42 3
349
Oct 2025 79 2
410
Sep 2025 89 2
608
August 2025 74 2
681
Total mentions
327
Months of data
6
Acquired subscribers
2 145
Section 08 · Niche comparison

Where your channel ranks in its league

Took top-77 channels in category «Travel» and saw how your channel compares. Gray bar — range covering 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#9/ 77
Rank in niche
Channel in top 11% — strong position
Subscribers better than 88% of niche
3K
12 33 005 — your channel 44.9K
Avg reach / post better than 70% of niche
693
5 2 804 — your channel 6.3K
Citation index better than 52% of niche
0
0 2 — your channel 23
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Top post of the week — on Saturday

Audience is most active on this day at 11:00 ALMT.

Effect
Best window for an important post
02

Increase share of video posts

Video in Telegram holds audience longer and is favored by the algorithm. Aim for 15-25% share.

Effect
Video retains audience better
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually give +5-15% ER. One poll per week on a hot topic — easy growth point.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts quarterly with channels in the same segment. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

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