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★ PromtPress Public Report · Issue # 001

Channel audit Sputnik Belarus

Sputnik Belarus
@sputnikby Top news of Belarus and the world. 📌Contact us: @toSputnikBY_bot Registry of RKN: https://gosuslugi.ru/snet/67918d3b714103552a09d482
08.06.2026
Subscribers
42 920
-188 per month
ERR (% see posts)
12.0%
last day 11.7%
Reach/post
4.9K
ad reach 5K/24h
or just forward this page link
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle under the number shows the period it covers.

Subscribers
42 920
Subscriber reach
11.45%
avg % subs see post
Views/post
4.9K
median 4.9K · 13 days
Posts/day
70.6
~494 per week
7d trend
no data for period
Reactions/post
MTProto only
Post length
352 chars
median 312 · 13 days
Posts analyzed
938
13 days
Ad reach
5K
24h avg
Churn / month
-188
last month
Citation rate
2 026
citation index · 5,218 channels mentioned ever
Channel age
8 years 11 months
created 10.06.2017
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel grew and which it lost subs.

48K46.7K45.3K43.9K42.5K44.8KJun 2545.6KJul 2546.6KAug 2547.1KSep 2546.6KOct 2546KNov 2545.6KDec 2544.9KJan 2644.7KFeb 2644.1KMar 2643.7KApr 2643.2KMay 2643KJun 26
Period start
44 814
Now
42 920
Net growth
-1 894
Section 04 · Citations

Who mentions the channel and how

Citation index 2 026 — channel popularity rating based on mentions. Considers not only count but also weight of mentioning channels: a post from a 100K subs channel weighs more than from 1K. All-time mentions: 5 218 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Belarus 46.7%
Russia 45.9%
Ukraine 2.0%
Kazakhstan 0.6%
Uzbekistan 0.4%
Mention format
Mentioned in a separate post 72.1%
In a bundle with 2-5 channels 19.0%
In a bundle with 6-10 channels 3.4%
In a bundle with 11+ channels 5.5%
In suspicious channels (bot-driven) 1.6%
Size of channels mentioning
Micro-channels (up to 1K) 36.0%
1K–10K subs 32.5%
10K–30K subs 15.6%
30K–100K subs 11.2%
over 100K subs 4.7%
Mention topics
News & Media 62.7%
Politics 21.8%
Blogs 3.0%
Telegram 2.4%
Education 1.2%
Section 05 · Ad potential

How long a post brings reach

Avg reach of ad post by time since publication. Helps estimate how long a placement stays effective.

4.1K
last 12h
5K
last 24h
+22% vs prev
5K
last 48h
stable
5.4K
last 72h
+8% vs prev
Section 06 · Competitors

Who you compete with 

11 nearest channels by topic and audience. Your channel is highlighted — you can see its rank among niche neighbors.

Channel Subscribers
NLNEXTA Live 764.9K
MGMinsk. Main! 216.4K
ONOnliner 148.4K
Z|Mirror | News 108.6K
BEBELTA 80.5K
B&WEmergency Belarus | What's Happening? 75K
MLMinsk Live 72.8K
PBPodslushano Belarus 58.2K
BGBelarus Main 56.8K
GGGomel. Main! 56K
SBSputnik BelarusYou 42.9K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we track posts in other channels that mention yours. Over the last 6 months such mentions were 4 758, they brought 2 070 new subs. This is a different metric from the citation index above — here it's individual mention posts per period, there it's a cumulative rating.

Period Mentions Channels Brought subscribers
December 2025 452 178
67
November 2025 526 154
141
October 2025 421 135
0
Sep 2025 1 205 260
33
August 2025 1 147 220
756
July 2025 1 007 221
1 073
Total mentions
4 758
Months of data
6
Attracted subscribers
2 070
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in «News & Media» (Belarus) and compared your channel against them. Gray band = range where 80% of niche channels fall (p10 to p90). Black vertical = median. Red dot = your channel.

#18/ 100
Position in niche
Channel in top 18% — strong position
Subscribers top 78% of niche
19.9K
5.2K 42 920 — your channel 67.6K
Avg reach / post top 54% of niche
4K
746 4 916 — your channel 15.9K
Citation index top 90% of niche
82
0 2 026 — your channel 2.2K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Top post of the week — on Tuesday

On this day at 23:00 MSK audience is most active.

Effect
Best window for a key post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic is an easy growth lever.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Exchange posts quarterly with channels in the same segment. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search looks at descriptions. Add 3-5 niche keywords — it's a source of organic traffic.

Effect
Organic traffic source

Want us to do this PromtPress?

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