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★ PromtPress public report · Issue № 001

Channel audit Sportmaster

Sportmaster
@sportmasterofficial Official Sportmaster account 💭 RKN: https://gosuslugi.ru/snet/675aa14a6
17.06.2026
Subscribers
355 126
+7962 per month
ERR (% who see posts)
4.0%
per day 2.4%
Reach/post
14.4K
ad reach 8.4K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card — a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
355 126
Subs reach
4.06%
avg % of subs see post
Views/post
14.4K
median 13.5K · 28 days
Posts/week
18.8
for the period
7d trend
-33.0%
vs previous week
Reactions/post
103.7
total 7,884 reactions, 1,685 reposts, 32 comments
Post length
500 chars
median 520 · 28 days
Posts analyzed
76
28 days
Ad reach
8.4K
24h avg
Churn / month
+7962
last month
Quotability
423
citation index · 948 channels mentioned all time
Channel age
4 years 3 months
created 02.03.2022
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained and which months subscribers left.

400.9K386K371.1K356.1K341.2K363.5KJun 25359.2K365.1KAug 25368.1KSep 25366KOct 25368.7KNov 25385.5KDec 25370.1KJan 26362.7KFeb 26368.1KMar 26355.9KApr 26347.3KMay 26347.7KJun 26
Period start
363 456
Now
355 094
Net growth
-8 362
Section 04 · Mentions

Who and how mentions the channel

Citation index 423 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioning channels: a post from a 100k subs channel weighs more than from a 1k subs channel. All time the channel was mentioned 948 different channels. Below — by country, format, source channel, and topic.

Countries mentioning
Russia 97.2%
Uzbekistan 0.2%
Ukraine 0.0%
Iran 0.0%
Kyrgyzstan 0.0%
Format of mentions
Mentioned in a separate post 71.6%
In a bundle with 2-5 channels 21.6%
In a bundle with 6-10 channels 1.2%
In a bundle with 11+ channels 5.6%
In suspicious channels (cheating) 7.6%
Size of channels mentioning
Micro-channels (up to 1K) 37.7%
1K to 10K subs 33.5%
10K to 30K subs 8.5%
30K to 100K subs 11.2%
over 100K subs 9.1%
Topics where mentioned
Other 21.3%
Sales 10.9%
Telegram 9.5%
Sports 7.8%
Blogs 7.7%
Section 05 · Ad potential

How long a post brings reach

Avg reach of ad post over time since publication. Helps estimate how long a placement should «live».

6.5K
in 12 hours
8.4K
in 24 hours
+29% vs prev.
9.9K
in 48 hours
+18% vs prev.
11.7K
in 72 hours
+18% vs prev.
Section 06 · Competitors

Who you compete with

11 Nearest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
OZOZON 1.1M
YaMYandex Market 1M
X-Freeloaders - Lightning 1M
SNMarket discounts 993.1K
WSWB Sniper | Finds from Wildberries | Discounts | Promos 932.9K
PBBy Blat 888K
Z|Zayats | Promos | Discounts 877.5K
W|Wildberries | finds 799.3K
VIITEMS FROM VIDEO 711.7K
ALAlfa-Profitable 563K
SPSportmasterYou 355.1K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 453, they brought 103 931 new subs. This is a different metric from the citation index above — here individual mention posts per period, there cumulative rating.

Period Mentions Channels Brought subs
December 2025 66 34
16 673
November 2025 111 73
34 375
October 2025 67 28
21 658
Sep 2025 38 23
9 152
August 2025 130 114
10 255
July 2025 41 28
11 818
Total mentions
453
Months of data
6
Gained subs
103 931
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «Sales» (Russia) and saw how your channel compares. Gray band: range for 80% of niche channels (p10 to p90). Black vertical: median. Red dot: your channel.

#21/ 100
Rank in niche
Channel in top 21% — strong position
Subscribers better than 68% of niche
194.4K
66.1K 355 126 — your channel 695.7K
Avg reach / post better than 66% of niche
6K
8 14 426 — your channel 33.7K
Citation index better than 51% of niche
371
0 423 — your channel 3.2K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Main post of the week — on Tuesday

Audience is most active on this day at 11:00 MSK.

Effect
Best window for a key post
02

ER below niche benchmark — rethink formats

Current ER 4.06% vs norm 5.5%. Try polls & interactive formats.

Effect
+1.4pp ER
03

System traffic buy

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by 5-15%. One poll per week on a hot topic — easy win.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts quarterly with channels in the same segment. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit is what we can do in a few minutes from public data. Want to go further — run ads with us and hit your growth plan in a month.

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