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★ PromtPress Public Report · Issue # 001

Channel audit Piter Today

Piter Today
@spbtoday Largest channel about Saint Petersburg. Fast and interesting about Russia's most beautiful city. Send news: @spbtodaybot Partnerships: @denmins Included in RKN registry: https://rkn.link/kXL
16.07.2026
Subscribers
342 882
-1494 per month
ERR (% see posts)
15.0%
per day 11.1%
Reach/post
50.3K
ad reach 38.1K/24h
or just share this page link
Section 01 · Channel Snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
342 882
Subs reach
14.66%
avg % of subs see post
Views/post
50.3K
median 50.8K · 29 days
Posts/day
14.6
~102 per week
7d trend
-7.4%
vs previous week
Reactions/post
MTProto only
Post length
190 chars
median 164 · 29 days
Posts analyzed
434
29 days
Ad reach
38.1K
24h avg
Churn / month
-1494
last month
Citation rate
2 771
citation index · 5,360 channels mentioned ever
Channel age
8 years 5 months
created 05.02.2018
Section 02 · Content Analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber Dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows months of growth vs. loss.

404.2K387.6K370.9K354.3K337.7K393.8KJul 25394.1K394.3KSep 25392.4KOct 25388.7KNov 25384.6KDec 25377.5KJan 26372.1KFeb 26365.8KMar 26359.1KApr 26347.7KMay 26345.3KJun 26342.9KJul 26
Period start
393 772
Now
342 880
Net growth
-50 892
Section 04 · Mentions

Who mentions the channel and how

Citation index 2 771 — channel popularity rating based on mentions. Considers both count and weight: a post from a 100K channel weighs more than from 1K. Ever mentioned by 5 360 different channels. Below — countries, format, sources, topics.

Countries mentioning you
Russia 95.8%
Ukraine 1.2%
Uzbekistan 0.3%
Kazakhstan 0.2%
Kyrgyzstan 0.2%
Mention format
Mentioned in a separate post 21.3%
In collections with 2-5 channels 77.2%
In collections with 6-10 channels 0.2%
In collections with 11+ channels 1.4%
In suspicious channels (bots) 0.3%
Size of channels mentioning you
Micro-channels (up to 1K) 9.5%
1K–10K subs 22.4%
10K–30K subs 23.4%
30K–100K subs 22.0%
over 100K subs 22.8%
Mention topics
News & Media 15.7%
Humor & entertainment 13.3%
Books 9.5%
For adults 6.9%
Images & photos 5.2%
Section 05 · Ad Potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement stays relevant.

31.5K
in 12 hours
38.1K
in 24h
+21% vs prev
43K
in 48h
+13% vs prev
50.1K
in 72h
+17% vs prev
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Highlighted your channel — shows its rank among niche neighbors.

Channel Subscribers
اخاخبارفوری خبرفوری جنگ امریکا فوری 6M
خࡆخبرفوری ࡆ اخبارفوری ࡆ جنگ فوری امریکا 4.7M
خبخبرفوری 4.4M
کاکانال اخبارفوری ࡆ خبرفوری 4.3M
PELive Broadcast • News 4.1M
TLTopor Live 4.1M
M•Moskvach • Moscow News 3.8M
M-Moscow is interesting 3.4M
PMFirst Moscow 3.2M
TPTrukha⚡️Ukraine 3.1M
PSPiter TodayYou 342.9K
Section 07 · Mention Trends

How often the channel is mentioned

Monthly we track posts in other channels that mention yours. Over the last 6 months such mentions were 115, they brought 3 086 new subs. Different metric from citation index above — here individual mention posts per period, there cumulative rating.

Period Mentions Channels Brought subscribers
January 2026 9 9
0
December 2025 12 10
0
Nov 2025 27 25
0
Oct 2025 14 10
215
Sep 2025 29 24
874
August 2025 24 11
1 997
Total mentions
115
Months of data
6
Attracted subscribers
3 086
Section 08 · Niche Comparison

Where channel stands in its league

Took top-100 channels in category «News & Media» (Russia) and compared your channel. Gray band — range where 80% of niche channels fall (p10 to p90). Black vertical — median. Red dot — your channel.

Subscribers 74% below median
1.3M
498.9K 342 882 — your channel 4.1M
Avg reach / post 46% below median
93.7K
733 50 254 — your channel 443.8K
Citation index better than 55% of niche
1.9K
0 2 771 — your channel 11.2K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check them off and revisit this report in a month.

01

Top post of the week — on Tuesday

Audience most active at this time and 23:00 MSK.

Effect
Best window for an important post
02

System traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic — easy growth lever.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Cross-post with same-niche channels once a quarter. No need daily — 2-3 collabs bring relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — organic traffic source.

Effect
Organic traffic source

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