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★ PromtPress Public Report · Issue № 001

Channel audit Piter Now

Piter Now
@spblive News, places & people of St. Petersburg. Collaboration: @denmins Channel included in RKN list: https://rkn.link/rh5
08.06.2026
Subscribers
540 775
-14594 per month
ERR (% see posts)
7.0%
daily 6.0%
Reach/post
33.9K
ad reach 32.8K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. Subtitle shows the period.

Subscribers
540 775
—
Subscriber reach
6.27%
avg % subs see post
Views/post
33.9K
median 33.9K · 29 days
Posts/day
15.0
~105 per week
7d trend
-2.4%
vs previous week
Reactions/post
351.3
157K reactions, 140.8K reposts, 9.8K comments
Post length
198 chars
median 170 · 29 days
Posts analyzed
447
29 days
Ad reach
32.8K
24h avg
Churn / month
-14594
last month
Quotability
1 038
citation index · 1,442 channels mentioned ever
Channel age
1 year 5 months
created 31.12.2024
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Yearly subscriber growth chart. Key months show exact subs count. Shows months of growth vs. loss.

600.1K529.6K459K388.5K318K340KJun 25454KJul 25506.8KAug 25503.4KSep 25502.9KOct 25518KNov 25526.1KDec 25531.5KJan 26533.5KFeb 26536.2KMar 26544.6KApr 26549.1KMay 26544.9KJun 26
Period start
340 002
Now
540 791
Net growth
+200 789
Section 04 · Mentions

Who & how mentions the channel

Citation index 1 038 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioning channels: a post from a channel with 100k subs weighs more than from a channel with 1k. All time the channel was mentioned 1 442 different channels. Below: countries, format, sources, topics.

Countries mentioning you
Russia 94.2%
Ukraine 0.2%
Uzbekistan 0.0%
Belarus 0.0%
Iran 0.0%
Mention format
Mentioned in a separate post 97.1%
In bundles with 2-5 channels 1.0%
In bundles with 6-10 channels 0.0%
In bundles with 11+ channels 1.9%
In suspicious channels (bots) 0.0%
What size channels mention you
Micro-channels (up to 1K) 18.6%
1K–10K subs 15.9%
10K–30K subs 11.5%
30K–100K subs 26.0%
100K+ subs 28.0%
Mentioned in topics
News & Media 17.8%
Travel 12.6%
Sales 6.5%
Blogs 6.2%
Interior & construction 5.7%
Section 05 · Ad potential

How long a post generates reach

Avg reach of an ad post over time since publication. Helps estimate how long a placement stays relevant.

22.4K
12h
32.8K
24h
+46% vs prev.
32.8K
48h
stable
33.9K
72h
+3% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche neighbors.

Channel Subscribers
PELive Broadcast • News 4.1M
TLTopor Live 4.1M
M•Moskvach • Moscow News 3.9M
M-Moscow is interesting 3.5M
MAMash 3.1M
PMFirst Moscow 3.1M
RNRIA Novosti 3.1M
CPMMedia Russia not Moscow 2.9M
NMMoscow News 2.7M
MSMoscow today 2.7M
PSPiter NowYou 540.8K
Section 07 · Mention dynamics

How often the channel is mentioned

Monthly we track posts in other channels that mention yours. Over the last 6 months such mentions were 342, they brought 138 918 new subs. Different from citation index above — here individual mention posts in period, there cumulative rating.

Period Mentions Channels Brought subscribers
December 2025 4 4
7 727
November 2025 19 19
11 833
October 2025 4 4
17 453
Sep 2025 8 7
12 716
August 2025 51 26
16 310
July 2025 256 227
72 879
Total mentions
342
Months of data
6
Attracted subscribers
138 918
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «News & Media» (Russia) and compared your channel. Gray band shows the range for 80% of niche channels (p10 to p90). Black vertical line is the median. Red dot is your channel.

#86/ 100
Position in niche
Channel in the bottom half of the ranking
Subscribers 37% below median
853K
231.3K 540 775 — your channel 2.9M
Avg reach / post 53% below median
73K
3.1K 33 932 — your channel 344K
Citation index 59% below median
2.5K
5 1 038 — your channel 14.7K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Main post of the week — on Tuesday

Audience is most active on this day and at 22:00 MSK.

Effect
Best window for an important post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic is an easy win.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Exchange posts with channels in the same segment once a quarter. No need to do it every day — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — it's a source of organic traffic.

Effect
Organic traffic source

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