PromtPress Telegram marketing
RU EN
Download PDF
★ PromtPress Public Report · Issue № 001

Channel audit Cultural Petersburg

Cultural Petersburg
@spbdoing Don't know where to go in St. Pete? We've got you covered! POSTER • EVENTS • CITY CULTURE You won't miss a single event, only the MOST interesting leisure. Owner: @saintpeters78
15.07.2026
Subscribers
24 895
-45 per month
ERR (% see posts)
49.0%
daily 52.9%
Reach/post
12.1K
ad reach 13.2K/24h
or just forward the link to this page
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
24 895
Subscriber reach
48.78%
avg % subs see post
Views/post
12.1K
median 12.9K · 29 days
Posts/week
34.7
over period
7d trend
+10.3%
vs previous week
Reactions/post
0.9
only 127 reactions, 338 reposts, 58 comments
Post length
710 chars
median 710 · 29 days
Posts analyzed
146
29 days
Ad reach
13.2K
24h avg
Churn / month
-45
last month
Citation rate
2
citation index · 10 channels mentioned ever
Channel age
4 years 2 days
created 14.07.2022
Section 02 · Content analysis

What works best

Top posts by engagement and laggards — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel gained and lost subs.

26.9K26.3K25.8K25.3K24.7K26.6KJul 2526K25.6KSep 2525.5KOct 2525.4KNov 2525.4KDec 2525.4KJan 2625.3KFeb 2625.3KMar 2625.2KApr 2625KMay 2624.9KJun 2624.9KJul 26
Period start
26 554
Now
24 895
Net growth
-1 659
Section 04 · Mentions

Who mentions the channel and how

Citation index 2 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioning channels: a post from a channel with 100k subs "weighs" more than from a channel with 1k. All time the channel was mentioned 10 different channels. Below: countries, format, source channels, and topics.

Countries mentioning you
Russia 100.0%
Ukraine 0.0%
Belarus 0.0%
Uzbekistan 0.0%
Iran 0.0%
Format of mentions
Mentioned in a separate post 100.0%
In collections with 2-5 channels 0.0%
In collections with 6-10 channels 0.0%
In collections with 11+ channels 0.0%
In suspicious channels (bots) 0.0%
Size of channels mentioning you
Micro-channels (up to 1K) 28.6%
1K–10K subs 57.1%
10K–30K subs 0.0%
30K–100K subs 14.3%
over 100k subs 0.0%
Topics of mentions
News & Media 28.6%
Telegram 28.6%
Art 14.3%
Books 14.3%
Images & photos 0.0%
Section 05 · Ad potential

How long a post generates reach

Avg ad post reach by time since publication. Helps estimate how long a placement stays effective.

13.2K
12h
13.2K
24h
stable
13.9K
48h
+5% vs prev
13.9K
72h
stable
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
M-Moscow - where to go | Poster 1.2M
Pobeda Airlines 1.1M
MDMoscow Digest 556.4K
AEAEROFLOT 524.9K
MOMoskvichka 500.8K
JPYandex Travel 496.6K
TUTutu 494.1K
SunDiscount wagon 431.6K
OTOzon Travel 413.5K
SPWays to travel almost free (RU) | Vandrouki, Vandrouki, vandrouki — that's us 401.7K
CPCultural PetersburgYou 24.9K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 1, they brought 86 new subs. This is a different metric from the citation index above — here it's individual mention posts over the period, while that is a cumulative rating.

Period Mentions Channels Brought subscribers
Jan 2026 0 0
12
December 2025 1 1
15
November 2025 0 0
28
October 2025 0 0
23
Sep 2025 0 0
5
August 2025 0 0
3
Total mentions
1
Months of data
6
Acquired subscribers
86
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «Travel» (Russia) and saw how your channel compares. Gray band — range covering 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

Subscribers 84% below median
153.4K
47.9K 24 895 — your channel 429.6K
Avg reach / post 2% below median
12.4K
1.7K 12 144 — your channel 120.8K
Citation index worse than median by 99%
147
0 2 — your channel 1.6K
Section 09 · Strategy

What to do right now

5 priority actions ranked by expected impact. Check off and revisit this report in a month.

01

Top post of the week — on Sunday

Audience is most active on this day at 15:00 MSK.

Effect
Best window for an important post
02

Increase video post share

Video in Telegram holds audience longer and is better perceived by the algorithm. We recommend increasing share to 15-25%.

Effect
Video retains audience better
03

System traffic buy

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic is an easy win.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts quarterly with channels in the same segment. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want us to do this PromtPress?

This audit — what we can do in minutes using public data. Want to go further — run ads with us and close your growth plan in a month.

Launch ads in Telegram Contact manager
Already a client? Log in →
Link copied